Why advertise & sell a business on BizBen?

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Reach 80,000 viewers daily (mostly business buyers) |
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80% of all BizBen visitors are active, motivated buyers |
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Over 50% of business buyers ONLY use BizBen to search on |
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BizBen is quoted regularly in California newspapers & media |
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Online since 1994 - the oldest site selling businesses |
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No hidden fees or commissions - just one low advertising fee |
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Confidential & secure: sell your business confidentially |
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Your payment information is highly protected at all times |
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Upgrade your ad anytime - past paid advertising is credited |
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Takes just minutes to place your ad on BizBen |
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We Accept: Visa, Mastercard, AMEX, Discover |
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Access your ad 24/7 for revisions, upgrades etc. |
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Who advertises on BizBen.com?

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small business owners |
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business brokers and agents |





BizBen Fast Facts

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50% of small business buyers only search on BizBen.com |
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80,000 viewers daily |
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First online listing site - since 1994 |
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Experts able to assist you in your online advertising efforts |
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Included In Search Results Immediately
By business type, geographic area, & other factors
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Included In Daily Email Reports & Instant Email Alerts
Your ad is sent out immediately to business buyers after placement
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Included In RSS Feed
Your ad is included in our network of small business sites
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Added To New Listings Page
Your ad is added immediately to our New Listings page
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Unlimited Ad Copy
Feel free to add as much copy as you want
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Comprehensive Ad Stats
See how many viewers reviewed your ad, emails received, etc.
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Downloadable Forms & Agreements
FREE access to all forms (for selling) in your ad account
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Business Wanted To Buy
FREE access to business wanted postings in your ad account
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Revise Your Ad Anytime - 24/7
Log in anytime to BizBen and revise your ad
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Top Tier Ad Placement On Search Results Pages
By geographic area, type, category, & keyword searches, etc.
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Photos (optional) Of Business Being Sold
4 photos at top of line ad & slideshow on the ad details page
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Banner Ad
Banner strategically placed on pages linked to your ad's details
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Expert Ad Review For Intensive Exposure
Ad review and clearance by a BizBen advertising consultant
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Expert Ad Consulting By A Top BizBen Ad Consultant
Custom resources to complete your deal, forms, ad text & optimization
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Added Exposure On The Syndicated BizBen Blog
Your business is featured on the BizBen blog & News, Notes, & Tips Section
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FREE Standard Ad Renewals
Unlimited Standard Ad Renewals
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Business Valuation & Deal Structure Analysis
Feedback on your business valuation & deal structure
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Pre-Qualification For Business Purchase Financing
Get professionally pre-qualified (sell-side), opens the door to more buyers
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Expert Feedback On Questions During The Selling Process
Access to our panel of experts if you have a question
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BizBen Podcast Interview (Optional)
15-20 minute interview on BizBen Podcast: Increased Exposure
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Select An Advertising Plan (click to select)
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Fast Track Advertising |
Banner & Resource Advertising |
Business Broker And Agent Multi Ad Programs
Sample Search Results

Advertising On BizBen.com: Frequently Asked Questions About Advertising |
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Questions:
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Click On Any Question To Link To It's Answer Lower On The Page
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Q: |
What is BizBen.com? |
A: |
BizBen.com is an online marketplace that matches business buyers with sellers of existing businesses for sale. In addition, BizBen offers resources, articles, live workshops, online webinars, a syndicated blog, and a podcast on the topic of buying and selling small to mid-sized businesses.
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Q: |
Why should I use BizBen to sell my business? |
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The key to quickly selling your business for the highest price possible can be summed up in three words - Exposure, exposure, exposure! The most exposure you can get for your business the more successful you will be in trying to sell it, and BizBen delivers eager, motivated business buyers quickly! Advertising on BizBen is easy and fast - go to sell a business to place an ad.
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Q: |
Do I have to pay a commission or any additional fees if I find a buyer for my business on BizBen? |
A: |
Absolutely not. There are no hidden commissions or fees. Our advertised prices are all you will ever pay to sell your business on BizBen.com. BizBen is the most effect and least expensive method of reaching the right buyers and selling a business.
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Q: |
How does BizBen generate traffic to their website? |
A: |
BizBen reaches hundreds of thousands of potential buyers each month with its advertising & marketing campaigns throughout online & print mediums. Since our company has been assisting those selling businesses since 1994 we have a huge following of buyers - over 60,000 daily! Our listings are also fed via RSS feed to a network of small business sites and resources. This means you will get more exposure for your business with BizBen than with other media. Plus, BizBen is extremely affordable so you don't spend a fortune trying to generate interest in selling your business.
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How do I create a business for sale ad? |
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To create a new ad to sell your business, click on Sell a Business. Follow the directions to create your ad - determine which advertising program best fits your needs and expectations - there approximately 3 steps, and we accept all major credit cards to complete your ad placement process. Your business for sale will be added to our online database in a matter of minutes.
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Q: |
How much does it cost to to advertise a business for sale listing? |
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Listing a business or opportunity on BizBen.com is very economical. You have several options for selling your business, and one is sure to fit your budget. To see the costs and programs for individual ads go to our sell a business page. For brokers and agents with mutiple listings (ads) please refer to our multiple listings ad rates page.
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Q: |
How long does it take for my new business for sale listing to be posted on BizBen? |
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To assure quality listings, we review every new listing being posted on BizBen. Your ad will appear immediately in the New Listings section while we make sure your new ad is placed in the appropriate areas and catagories on BizBen making it easier for potential buyers to find and contact you about your business for sale. Unlike other webites your ad on BizBen usually only takes between 30 minutes to 3 hours (depending on the number of new listings being posted at the time) to get reviewed and fully distributed into our network!
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Q: |
When writing an ad for BizBen what are the most important factors? |
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First you want to include as much possible information as possible (as much as confidentiality will allow provided that it is important) in your ad - talk about the history of the business, where its at now, and the potential in the future. Buyers also want to know about: lease factors, number of employees, geographic area, competitive factors, etc. We have found the advertisers who write a comprehensive ad are usually the ones who get the best response from the most number of motivated buyers.
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How do I modify my business for sale ad on BizBen? |
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You can update and modify your BizBen business for sale ad at any time - 24/7. To do so, go to the Advertising Log In page and enter your User Name & Password. You will then see your advertising account where you can revise your ad, see your advertising stats, emails received concerning your ad and other important data.
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What is the term of my business for sale ad? |
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You determine the time period of your ad (Standard or Fast Track) you select one, two, or a three month run. You can "turn-off" your ad at anytime by making it inactive if you want to turn off your ad if lets say you are in escrow and you want to limit or eliminate calls or emails for a period of time.
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Should I include the purchase price and other financial information in the ad? |
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Yes you should. Why waste anyones time and have them call you and waste your time if the price isn't close to what buyers are searching for. Also have someone assist you to realistically figure out the adjusted net income of the business (for the previous three years) - this is one of the most important numbers to potential buyers (and usually the price of the business is some multiple of this number). Some of the more successful business for sale ads on BizBen include in the long description field the last three years of these numbers: Gross Sales, Adjusted Net Income, Inventory Amounts, Accounts Receivable, Accounts Payable (if any), working capital required for a new buyer, etc. Put some effort into this information - it will make the sale of a business much faster and easier on everyone.
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How will the sale of my business be kept confidential? |
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Most buyers will be understand they will need to sign a non-disclosure agreement before reviewing any imformation about the sale of your business. Only a limited amount of information should be disclosed prior to determining if the potential buyer is either legitimate or capable of completing the transaction. BizBen offers advertisers an example of a Confidentiality Agreement or Non-Disclosure Agreement (NDA) in the Advertising Managment section when you log into your BizBen account.
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Q: |
How long should I expect it to take to sell a business? |
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Surveys have found that the national average is approximately six months from your decision to sell to the actual closing. Advertising a business for sale on BizBen usually takes between one to three months from start to finish. The amount of time it will take to sell your business may vary significantly from this average depending upon a number of factors. These factors include deal structure, the time of year, the true value of the business versus the asking price, the size of the business and the local market. The most important factors are usually price and the ability to effectively locate qualified, motivated business buyers. Also very important is the level of exposure you give your listing - make sure you review the BizBen Fast Track advertising program - designed for those looking to sell a business quicker and with usually a much higher response from buyers.
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When is the right time to sell my business? |
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Timing is very important. Your business should be performing well and the likelihood that your customers will remain with the new business owner(s) should be good. The less uncertainty a buyer has to evaluate the better. Buyers will reduce their bid if an important contract may be expiring soon. In addition, buyers will want to be able to accurately predict the business's material costs. Advance planning is also an important part of making sure your business is performing well. Many times business owners manage their business expenses to reduce their taxes. Although this is certainly a legitimate business strategy, many times buyers rely on income as reported in the tax return to serve as the basis for valuing the business. Some experts thus recommend a more arm's length approach to tax accounting in the years immediately prior to the sale of a business. It is also important to allow enough time for the transaction. If the seller has time pressures, he or she may have to accept a lower price. Another factor in finding the right time to sell your business is for you personally to be prepared for a significant change. As the owner and primary decision maker, you must be willing to separate yourself from your business. Other factors over which you have less control are the level of mergers and acquisitions activity in your industry and general economic trends.
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Q: |
How does BizBen differ from a business brokerage company? |
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BizBen.com does not directly represent the purchase or sale of any business like most traditional business brokerage companies. Instead, we provide a forum for independent business owners, brokers, and franchisors to advertise and sell their businesses to potential business buyers.
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How do I remove my business for sale listing? |
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You can remove your ad at anytime by logging into your advertising account and the making your ad "inactive" or deleting it.
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Can I upgrade my advertising at any time? |
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Yes, you can upgrade your advertising on BizBen at anytime by calling toll free 866-270-6278, we will prorate and upgrade your advertising right over the phone.
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Is my email address displayed in my BizBen ad? |
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No, due to confidentiality your email address is "masked" or hidden behind our online form for potential buyers to contact you by email - they will not know your email address unless you respond to their email to you from BizBen.
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Q: |
Can I add a logo or line art instead of pictures of my business in my Fast Track ad? |
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The whole idea of pictures with your ad is to show potential business buyers what your business looks like and give your ad more exposure, therefore we only accept pictures of the business - no logos, line artwork etc. We need 4 pictures in jpg / landscape (horizontal) orientation. At the time of ad placement we will inform you to what email address to email us your pictures of the business.
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How many & in what format should my pictures be in for my Fast Track ad? |
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Pictures for the Fast Track program should be in jpg format and in landscape mode. The pictures should be at least 420 pixels wide. We will resize them to the correct size and best suited for the site. Please phone your Fast Track advertising account representative and they will let you know where to email 4-6 pictures for your Fast Track ad on BizBen.
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Past Testimonials From Advertisers Like You |
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BizBen.com really works! I had my franchise listed with a local business broker in Solano county for 5 months and he only brought me 1 very soft lead during that period. After my contract expired with the broker, I listed my franchise with BizBen.com and in one week I had two intrested buyers. Within a few more weeks I had a number of other intrested buyers and a signed contract for the sale of my franchise from the 1st person who contacted me via BizBen.com. If that wasn't enough the 2nd person who contacted me via BizBen.com ended up buying another franchisee's franchise. Don't make the same mistakes that I did. Start with BizBen.com 1st when selling your business! |
Shaun Buck, Business Owner/Seller, Vacaville |
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Thanks ....I SOLD this business a couple of days ago ..... thanks to your site... I had about 15 hits and just as many offers....thanks again!
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Matt T., Owner/Seller, Landscape Design Company |
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My business is in escrow so I don't want to renew at this time. Thank you for the reminder however. My buyer found the business through my ad on your website. Thank-you!
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Richard Beeth, Business Owner |
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please remove the ad for Talk N Sav cellular store for sale. It's sold!!! thanks! Your site got me more exposure than all the local newspapers. Jim Wong/Business Owner. |
Jim Wong, Business Owner/Seller |
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Please renew our ad since we have had over 50 calls on our business we have for sale with you, and have had hundreds more see our ad on your website, we know we'll sell it soon with your assistance! |
Jesus Carrillo, Business Owner/Seller, Coin-Op Laundry/Mkt |
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Thanks Peter. FYI - This is the 2nd business you guys have helped me sell - your website is great! |
Shaun Buck, Real Estate Agent |
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I sold my business from your service. I would recommend your service to any business owner who was thinking of selling their business. We are still getting tons of calls even after it has sold!! Appreciate all you have done. |
Nayef Abousoud, Business Owner, Liquor & Deli Store |
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Incredible response, a ton of calls! Business buyers really see your media - great job, very impressive with your FAST TRACK Advertising Program - it's what you said it would be and more. |
D. Brown, Business Owner, Inspection Services |
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Sold our business thanks to your website - www.bizben.com! Please take the ad out - thanks. We got a incredible response from you website, it started right from the very begining and didn't let up! We received over 35 calls, 6 emails, and over 600 potential buyers looked at our ad online at www.bizben.com. We will spread the word about our good luck with your service. |
Trenea Smart, Business Owner/Seller, Insurance Agency |
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I sold the business through you the day after I posted it! |
Jonathan, Business Owner, Seller |
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As a first time seller on BizBen.com, I was not sure what to expect. The quantity and quality of the prospective buyers exceeded my initial expectations. I had my first response within 30 minutes of posting the FAST TRACK ad from all the buyers on their Email Alert Program. As a result of the FAST TRACK Ad program, the number of page views for my ad continued to increase each week. With this useful tool, I am now in contract with a buyer after only 3-4 weeks on the market. |
Phil Tsang, Business Owner/Seller, Childrens Amusement Rides |
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I am tickled to pieces with the response to the advertising I do with you in comparison to our advertising in the LA Times. We are on your 30 Listings - Line Advertising Program and the number of calls to the cost is so much better than the local papers! Our response to your advertising has increased our calls by 80%. |
Mike Nesh, Broker, United Business & Property Brokers |
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You are one of my top lead generating sources to sell our businesses. Your site is so easy to use - to place and revise ads and you are the most proactive site around with the latest features and reports, - everything to make our life easier and more productive in selling businesses. |
William Park, Business Broker, VR Business Brokers |
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We just wanted to take this opportunity to thank both you and your company on the results that we received using Bizben. We were shocked to get our first call within the first hour the site went up. Not only did you delivery the amount of traffic looking at the site you promised, your help in assisting us to setup and write the ad properly was a major contributing factor in the success of selling this business in the time frame it sold. We were in escrow two weeks after the ad went live. We think your company offers a wonderful alternative to business owners who want to take there own destiny in their hands. We have never sold a business before and with your guidance it was easy and we learned a lot. Thank you once again for the support you gave us and for allowing us the peace of mind of selling our business on our terms. |
Christina & Harry Krikorian, Business Owners/Sellers |
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I am very happy with the the results from Bizben's Fast Track advertising service! I have had excellent response to my ad and the extra cost of placing the ad is well worth the investment!
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C. Russell, Business Owner, San Francisco |
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I wanted to let you know that I have been successful in selling my business through California Businesses For Sale. This was done in record time through your company.
A business broker had my company listed for over 6 months and did not bring me any really serious buyers. The people who called from your internet site and publication, however, were plentiful and serious.
I've actually referred several people to you because of my fast and successful results. Thank you for your help and continued follow through. |
P Smith, Business Owner, San Diego Area |
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Your system really works! I've tried other business for sale websites and they don't produce like yours does. 90% of my calls come from your media and websites, and your site is so easy to use.
In fact just last week we closed on a $2.4M hotel sold through your publication and websites! |
Kirby Cramer, Agent, Award Commercial Real Estate |
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This is a thank you letter to you for the wonderful job you did in selling our business through your FAST TRACK Advertising Program.
We were very happily suprised at the valuation you put on our business. We had no idea of the real worth.
You brought us an extremely qualified buyer - in fact we had two full price offers for our business - thanks to your efforts and the FAST TRACK Advertising Program. We are so happy with the buyer, which we chose. He is so qualified, and is growing the business and taking it to the next level. As we discussed, this was like sending our "child (the business) to college.
You are truely a professional. You not only valued the business, brought us qualified buyers (through the FAST TRACK Advertising Program) but also arranged for the financing.
We are now enjoying the fruits of our 21 years in business, thanks to your efforts. We are very much enjoying our retirement.
We have already referred friends in business to you so you can do for them what you did for us. |
M & L Anderson, Business Owners, Equipment Wholesale Co. |
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Please be advised this business has now been SOLD. Thank you for the opportunity to advertise with www.bizben.com.
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Audrey B. Forrest, Business Owner/Seller, Importing Co. |
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Getting a much better response than the line ad in the past. Have had already over 16 emails and 60+ phone calls - can really tell the difference with the FAST TRACK Advertising. Please renew my FAST TRACK Ad this month, since we have had several interested parties look at possible buying our business . . . |
Roy Taylor, Business Owner/Seller, Wholesale Brewery |
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Our business sold last week. Please cancel our name from this list, you will be happy to know the buyer saw the ad on your web site - www.bizben.com. Thank You!!!! |
Victor Abu-El-Haj, Business Owner/Seller, Liquor Store |
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The response to your website was incredible, got tons of great calls from buyers very quickly. Response was better than any other website and media I have used for advertising. Thanks. |
Sandra Kohanim, Business Broker, Business Investment Management |
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Just wanted to let you know that the ad we placed with BizBen.com has produced the best results for our advertising dollar to date.
We located a buyer for our Oakland location within 30 days of running the ad. We are now placing an ad for our Los Angeles location and anticipate similar results.
We highly recommend your FAST TRACK Advertising Program to anyone selling a business. |
Duke Thorson, CEO, SealMaster-Manufacturing & Distribution |
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Your California Businesses For Sale website is truly awesome. Prior to putting an ad on you | |