National Franchise Golf Shop Which Is One Of About 80+ Locations. This Store Is Located In A High Income Coastal Area Of Southern California And Is Situated In Golf Heaven With At Least 10 Golf Courses Within 10 Miles. This Shop Opened In Early 2004 And Carries Most Major Brand Golf Equipment, Accessories And Apparel. This Franchise Specializes In Custom Club Fitting And Club Repair With Same-Day Service, Differentiating Itself From Competitors. Most Of The Repair Business Is Re-Gripping & Re-Shafting Clubs. They Have A Full Service On-Site Repair Shop With An Indoor Hitting Cage And Putting Green. The Hitting Cage Is Equipped With State-Of-The-Art Fitting Technology. The Current Owner Saw Opportunities To Improve And Enhance The Store’s Offering, Service And It's “Look And Feel” And Sales Have Improved As A Result. To That End, The Owner Has Invested A Substantial Amount Of Time And Capital Over The Past Two Years To Dramatically Change The Store. He Shifted The Products To More Higher Quality Brands To Match The High Income Area. The Shop's Interior Now Also Features: • New High-End Enhanced Retail Lighting (Energy Efficient); • New Redwood Cedar Fixtures; • An Expanded, Reconfigured & Retooled Repair Shop; • A Professionally Installed Indoor Putting Green (With Breaks); • A Larger, More Attractive, Professional Hitting Cage With Overhead Projector Connected To A New Computer; • Technology Upgrades To The Fitting Software, Launch Monitor Technology And Club-Building Tools; • A Large High-Definition Flat-Screen Tv, Directv/Xm Satellite Access And A New Audio System; • New Professional Apparel Racks With New Hangers And Size Markers. In Addition, The Owner Doubled The Investment Of The Inventory, From Us125,000 To Us250,000, With The Goal Of Making The Shop Appear “Fully Stocked” With The Latest And Greatest In Golf Products. Customers Now Consistently Comment On How Full The Shop Feels, With The Depth And Breadth Of The Larger Chains. Due To This Change The Shop Is Gaining A Great Reputation For Its Apparel, With The Fastest Growth Coming From The Ladies Segment. Marketing Has Taken On Many Forms. One Element Of Their Marketing Focus Was A Conscience Effort To Embrace And Utilize The Internet To Find New Customers. A New Website Was Developed To Help Promote The Shop With A Lot Of Attention Paid To Seo Optimization And Other Techniques To Gain Exposure & Better Search Rankings For The Website. After The First Year Of Operations By The Current Owner, The Shop Experienced Thirteen Consecutive Months Of Year-Over-Year Growth (As Of July 2008). The Year Ended Up With Sales Growing 25%, While Margins Moved Closer And Closer To Their Target Of 40+% (Average Is About 38%). The Owner Has Positioned The Internet Sales To Help Continue This Growth. The Current Lease Expires January 31, 2009. Not To Worry Though. The Landlord Will Gladly Sit Down With The New Buyer To Draft A New Lease Agreement. Contact Agent For Financial Information.
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