Home  >  Blog Posts & Articles  >  5 Tips To Help You Sell Your Deli

5 Tips To Help You Sell Your Deli

Selling Your Deli 5 Tips

When it comes to buying a food related business, buyers have many options.  If you look through the business for sale listings you will find any number of specialty restaurants, coffee shops, food franchises and more.  As a Deli owner looking to sell your business, you will be faced with some competition from other companies that are also on the market.

The key to successfully selling your deli or any other business for that matter is preparation.  Being prepared to sell your business could mean the difference between closing a deal and not.

With BizBen offering many deli restaurants for sale online, here are 5 tips to help you get prepared to sell your deli restaurant business:

Tip #1 - Understand Your Position In The Market

Many buyers do not understand the difference between a true delicatessen and a sandwich shop.  I mention this because as an owner it is important for you to know your position in the market.  Not only are you competing with other delis for sale, but you are also competing with other food businesses and some buyers may not understand what makes your business different than others on the market.  With that, be sure to provide potential buyers with a detailed description of your business that makes it clear that they are getting a Deli, not a sandwich shop.

Tip #2 - Help With Financing

In today's business for sale market, it is pretty common for owners to provide some sort of business purchase financing when they sell their company.  Lending institutions like to see it as a part of the deal and offering to hold a portion of the loan helps the business buyer because they don’t have to qualify for as much traditional financing.

To start, think about how much of the note you are comfortable carrying.  Work with a professional business broker to help you structure a deal you are comfortable with.  You may also want to involve your Accountant and Attorney in this process.  Next, go to your lending institution and get your business pre-approved for financing.  Getting pre-approved will also assist the buyer in obtaining business purchase financing because your business will gain instant credibility when the buyer's lending institution sees the business has already been reviewed by another lender.

Tip # 3 - Provide Training

Be prepared to provide training to the new owner and highlight your willingness to do this in the documents you provide potential buyers.  For many new business owners, training and learning the ropes of the business they want to buy is a big selling feature.  For this reason, many Entrepreneurs who are first time business buyers opt to purchase a franchise because they know they will receive the training they need to be successful in running the company.  Independent business owners can compete with franchises in the training area by their willingness to train the new owner.  

Offering training is not only a benefit to the new owner, but also a benefit to you, especially if you are providing financing.  If the new owner has the training to successfully run the business, they are less likely to fail and go out of business.  If you are holding a portion of the loan, this insures you will be repaid the money owed to you.

Tip #4 - Focus On What Makes You Different Than Your Competitors

There is a lot of competition in the food industry.  You are not only competing with other Delis but other restaurants in general.  So, when it comes to your business, it is important that you tell potential buyers what makes your company different and better than some of the other options on the market.  Many Delis do a big lunch business and have a very loyal customer base during that meal time.  Others provide catering services for corporate functions and parties which sets them apart from others.  Regardless of what your unique selling feature is, be sure you point it out to potential buyers.

#5 - Prepare Your Deli To Be Sold

When you are putting your deli business on the market to be sold you MUST make sure it is in great physical condition.  No one wants to eat in a dirty restaurant and a potential owner certainly doesn’t want to buy one.  With that, take the time to do a thorough cleaning of the facility.  If you don’t have time, hire a professional.  The cost will pay for itself in the end.  I also suggest doing minor repairs and "face lift" type projects like adding a coat of paint and updating the small details that can make a big impact when a buyer sees your Deli for the first time.

Peter Siegel, MBAAbout The Author: Peter Siegel, MBA is the Founder & Advisor (ProBuy & ProSell Programs) at BizBen.com and BizBenNetwork. He works with potential business buyers, business sellers, brokers, agents, investors, & advisors. Reach him direct at 866-270-6278 to discuss strategies regarding buying, selling, (or financing a puchase of) small to mid-sized businesses.


Categories: BizBen Blog Contributor, Buying A Business, How To Buy A Business


Comments Regarding This Blog Post


An important thing for the seller to do is to keep ordering inventory all the way up to closing. I have had sellers who cut back on inventory as they approach their closing date. I always remind the seller that the buyer will buy their inventory on top of the purchase price, and so do not damage the business by limiting your kitchen.

It's also key that the buyer remains the quality of meats/cheeses/bread that the seller has, because the customers might not be able to articulate it specially, but if you buy less expensive inventory, they will say "hmm tastes different, not as good as with the previous owner" and stop coming.


  Helpful Resources To Assist In Selling And Buying California Businesses

Jack Oh, Business Broker - LA, Orange Counties

Business broker and real estate services in the Los Angeles and Orange County areas. 10 years experience with great negotiating skills. To sell a business or buy a business in the LA or Orange County Areas phone Jack and his team at 562-787-4989.

Christina Lazuric, CBI, Business Broker - Orange County

California Business Brokers, one of Orange Counties top selling business brokerage. I sell successful businesses in the Orange County area. Professional Business Broker, both a Certified Business Broker & a Certified Business Intermediary. Call me for a free confidential evaluation - 949-257-7823.

Matt Sadati, Business Broker, SF Bay Area, Northern CA

I have Engineering and Law, JD degree, with over 30 years of experience in all phases of entrepreneurship. During the past 15 years my concentration has been in business of mergers and consulting. I have owned and operated over 33 businesses each having one to 30 branches.

Jeff Sacher, Business Broker - North Bay Restaurant, Retail Specialist

Jeff is a leader in business brokering in the North Bay. Since joining Santa Rosa Business And Commercial in 1999 he has assisted Buyers and Sellers in over 200 business sales and acquisitions. Jeff provides other services for his clients as well. Reach Jeff and his team at 707-888-4972.

Willard Michlin, CPA, Certified Fraud Examiner, Due Diligence Services

Willard Michlin, CPA #106752, offers buyers step by step training & assistance in doing Due Diligence Services when they are thinking of making an offer, or are in process of investigating a business purchase. He helps to determine the actual net profit even when there is cash. Call 800-864-0420.

Janet Carrera - Escrow & Bulk Sale Services - SF Bay Area

Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.

Bob Hughes: Business Broker, Palm Springs Area

Bob Hughes is a business broker & is President of Hughes Properties. Hughes has a wide variety of entrepreneurial experience with the personal ownership & sale of numerous businesses, and has sold over 200 small & mid-sized businesses in the Riverside County marketplace. Call Bob at 760-323-8311.

Mani Singh, Business Broker, Southern California

I have successfully represented clients sell & acquire multitude of businesses ranging from Gas Stations, Liquor Stores, Markets, Super Markets, Smoke Shops, Postal Stores, Restaurants, General Retail, Auto and Construction related. Phone me for assistance with selling or buying at 951-296-7646 Cell


  Related Articles, Events, Blog Posts, Discussions, Videos, Interviews

Selling Your California Deli Restaurant - 5 Key Tips For Restaurant Owners

The key to successfully selling your deli or any other business for that matter is preparation. Being prepared to sell your deli restaurant could mean the difference between closing a deal and not. With BizBen offering many deli sales, here are 5 tips to help you get prepared to sell your deli.

Don't Buy A Restaurant Without Checking The Competition - Key Buying Tips

Looking to buy a restaurant business? Check out these tips first to avoid getting blindsided when you buy any type of small or mid-sized California restaurant. Peter Siegel, MBA (BizBen's ProBuy & ProSell Programs & Restaurant Purchase Financing Expert) at 866-270-6278 covers this topic for buyers.

Buying A Restaurant Can Be Challenging: 3 Key Tips For Restaurant Buyers

People always need to eat; there should be plenty of business. Some buyers think there is prestige to owning a popular eating establishment. But it isn't an easy purchase. Peter Siegel, MBA (Business Purchase Financing Expert, ProBuy & ProSell Program at 866-270-6278) reviews this topic.

Restaurant And Fast Food Franchises - Successful Tips From Franchise Buyers

Restaurant franchise offerings are among the most popular of the business types potential business buyers seek. What many would-be owners don't realize is that there are specific tips for buying fast food or restaurant franchises that don't necessarily apply to independent restaurants for sale.

BizBen Index: Weekly Results - 186 California Businesses Sold 2/20 - 2/24

For the week of 2/20 thru 2/24, 186 CA businesses were sold by business owners, business brokers, and agents. In 2016 16,858 CA small businesses were sold. This year (2017) 2,751 businesses have sold so far.

Selling A Business Without Getting Sued: 5 Tips For Business Sellers/Brokers

How do I sell my business without getting sued, isn't a subject just for discussions with lawyers. A seller can take some precautions to reduce potential legal problems. Peter Siegel, MBA Founder Of BizBen and BizBen's ProSell Program discusses this topic for business owners/sellers and brokers.

What Should I Do If Other Buyers Are Trying To Buy The Same Business As Me?

Buying a small business is hard enough when there is no competition, so how might a buyer navigate the process when there is additional competition from other buyers? Potential small business buyers are offered a few key ways that a buyer can beat out other potential business buyers in this article.

Should I Buy A Business That is Losing Money? Feedback From Top Advisors

Are businesses worth taking a look at when they are losing money? Multiple Advisors & Business Brokers weigh in on this topic and say yes! (but be careful) on a BizBen Discussion. Some great feedback on this topic will make potential business buyers (and money losing sellers) want to read this info!

See All News, Tips And Events


Michael Brewer, ABC License Consultant
Bob Hughes Business Broker Riverside County San Diego
Southern California Legal Services For Buyers And Sellers
SBA Loans For Gas Station Financing


Auto Related
Business Services
Children Related
Communication Related
Computer, Internet Related
Construction Related
Entertainment Related
Financial Services
Health, Beauty Related
Home Improvement Related
Maintenance Related
Manufacturing Related
Media, Publishing Related
Pet Related
Photography/Video Related
Real Estate Services
Restaurant, Food Related
Retail Related
Service Related
Sports Related
Transportation Related
Travel Related
Wholesale Related

Auto Body Shops
Auto Repair Shops
Bakeries
Bars, Sports Bars
Cafe Restaurants
Car Washes
Cleaning Services
Clothing, Apparel Stores
Coffee Shops
Convenience Stores
Deli Restaurants
Discount, Dollar Stores
Dry Cleaners
eCommerce Websites
Fast Food Restaurants
Florists, Flower Shops
Full Service Restaurants
Gas Stations
Gift Shops
Gyms, Fitness Facilities
Home Health Agencies
Hotels/Motels
Ice Cream Shops
Juice, Smoothie Shops
Laundromats
Liquor Stores
Markets, Marts
Nightclubs
Pizza Restaurants
Postal, Shipping Stores
Preschools, Day Care
Print Shops
Salons, Beauty Shops
Sandwich Shops
Smog Test Only Shops
Smoke Shops
Spas, Med Spas
Sushi Restaurants
Tire Shops
Towing Services
Vending Routes
Wireless, Cellular Shops
Yogurt Shops

Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obis
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba

0 to $99,999
$100,000 to $249,999
$250,000 to $499,999
$500,000 to $999,999
$1 million to $2 million
over $2 million



BizBen - Where California Deals Get Done! 888-212-4747
7172 Regional Street #364 · Dublin, CA. 94568
BizBen · Copyright © 1994 - 2017, All Rights Reserved

                       
Sign Up Today - For Our FREE BizBen Weekly Email Newsletter
Includes The Best Info On Buying, Selling, Valuing, Financing California Businesses:
Articles, Blog Posts, Podcasts, Videos/Vlogs, Discussions, Q&A, Workshops, Webinars,
Resources. Watch For An Email Confirmation After Signing Up Above. Thank you.


Please confirm your registration by clicking the link we've sent to .

If you can't see it, please check your junk mail folder.

If you have any problems registering, or need assistance with your new BizBen User Account please phone BizBen Customer Support at 888-212-4747.



First Name:*
Last Name:*
Email Address:*
Confirm Email:*
Create Password:*
Confirm Password:*
Phone:
(   
 


You Are A:
Individual
 
Intermediary
 

Email Address:
Password:
 
Search BizBen.com

500 New & Refreshed Detailed Postings Daily
Over 2500 Resources Available On BizBen
Since 1994. Where California Deals Get Done!
Don't Buy A Restaurant Without Checking The Competition - Key Buying Tip...
Buying A Restaurant Can Be Challenging: 3 Key Tips For Restaurant Buyers...