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Posted on May 20, 2009

Contributed by Peter Siegel

Why an Internet Franchise May be Right for You


Owning a business can be extremely exciting and lucrative.  Plus, it’s fun and highly rewarding to be your own boss.  However, you may not want the drawbacks associated with a traditional brick and mortar business, which includes employees, office space, lots of overhead, and more.  If that’s the case, then an internet franchise may be perfect for you.

What are some of the advantages of an internet franchise over more traditional franchises? 

There are five of them:

1. You can run your franchise from home.  Since internet franchises are located on the internet, customers have no idea if the owner is one person with a home office, or a large corporation with 1,000 employees.  This means you can wake up in the morning, log on in your pajamas, and make money, all while looking like a professional corporation to your customers.

2. Your franchise has extremely low overhead.  Since your business is located in cyberspace, you don’t need an office, or a storefront, or a warehouse.  Instead, all you need is your computer.  You also don’t need delivery vans and large amounts of inventory.  The result is you don’t waste a ton of money every month on overhead that eats into your profits, which is a huge benefit.

3. The doors of your business are always open.  When you run a brick and mortar business, you need to set and maintain hours, and ensure you have employees available to meet and assist customers.  With an internet business, your store is open 100% of the time.  This means your customers can buy from you whenever they want to and you can make money even while you are sleeping or playing golf.

4. You are not limited to drawing customers from a specific geographic region.  With a traditional business, your customers are typically limited to a specific geographic area around where your business is located.  This severely limits the number of potential customers you can cater to.  However, an internet business is available to customers world-wide, at all hours of the day, all days of the week.  This extended reach greatly enhances your revenue potential which enables you to grow more rapidly.

5. Your business is 100% scalable.  With an internet business, you can cater to 100 or 100,000 customers with little to no additional effort on your part.  You don’t need to rent a larger store or open more locations to grow.  Instead, you typically just need to increase your marketing and your internet-based business system will automatically handle the increased growth.

These are just a few of the benefits of owning an internet-based business.

See all contributions from Peter Siegel

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 Posted at 5:00 am in Franchises For Sale

Comments:

I don't know if it's fair to say an internet franchise is any more risky than any other business. You have to just make sure to investigate carefully before you buy. But that's true for any business you are looking at. But buyers should be aware that there are a lot of scams out there that are associated with businesses conducted on the internet. So be careful.

Posted by: Steve C.

I'm a little skeptical about Internet franchises. The business is so new and still changing quickly. What's a hot business today may be a loser a few months from now.

Posted by: David H.

Like checking into any other franchise, for an Internet company it's good to talk to other franchisees and to find out from Better Business Bureaus in major cities if there are any complaints about the company.

Posted by: Alex Max

Sounds like the ideal business. Easy to run and build up and you're still in your pajamas. It's a good idea to investigate these very carefully. Anyone investigating an internet company --franchise or not--needs to make sure the business has a track record. Don't pay a bunch of money for what the seller or the franchisor says is "going to happen." Also, it's important to know how the business is changing, what new competition is coming in and what changes in consumer habits might make the business obsolete. So, be careful!

Posted by: Chaz A.


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