Here's a way to get lawyers and accountants to send you a client who want to
sell a business. Offer these professionals the use of your $200,000 sports car! California business brokers may want to take the lead from this Boston area business broker.
That's the strategy devised by David Humphrey, a Boston area
business broker who wanted a way to reward those who refer business to him. He knows he can't reciprocate, because his clients--once they've sold their businesses--simply retire, possibly move to a warmer climate, and don't require much more in the way of professional services.
So Humphrey put out the word that those who refer a seller to him can look forward to a few days-maybe as much as a week if it's a bigger deal--behind the wheel of his Ferrari 380 Spider. It's a unique proposition that gets attention for his company, Beacon Capital Group (not affiliated with the Beacon Capital Partners real estate organization), and helps to produce valuable leads.
Five people have taken the broker up on his offer, according to an item in the Boston Herald's online periodical, Bostonherald.com. That includes two people who donated their "Ferrari days" to charity.
The online publication notes that Humphrey's deals average between $3 million and $10 million. He's clearly motivated to keep a steady stream of sellers coming his way. It helps to pay for the car.
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