When on your search to buy liquor store businesses, consider additional ways that you may use the location to generate additional revenue streams. Wine and spirits are an important and profitable part of the American culture -- and by implementing a few creative programs and events you can reach new audiences, drive customer loyalty, and increase profitability.
Wine Tasting Events
When you buy liquor store businesses, you're not only limited to shelf sales. Consider holding weekly or monthly wine tasting events in your liquor store. Invite local winery representatives to pour wines, sign bottles, and educate consumers on the history of the wines and vineyards. People love to have a story to share with friends and family when they serve wine at parties or around the dinner table. As a result of the event, shoppers may pick up several bottles of wine that they would have never considered before.
Mixed Drink Classes
Another way to boost sales and traffic after you buy liquor store locations is to host mixed drink making classes. Many customers aren't sure what they can create with the many different types of liquors and mixers on your shelves. Hosting weekly events that teach people how to make one or two new concoctions gives them a reason to purchase new liquors, mixers, gadgets, and glasses.
Wine Pairing Classes
While many love to toast a glass of wine at dinner and serve wine at parties, many people will admit that they are not necessarily wine aficionados. They aren't sure which type of wine to serve with which foods or how a $40 bottle of wine differs from an $8 bottle of wine. Educating the public on wine choices and options is not only fun for them, but profitable you. Many people who buy liquor store locations won't consider these out of the box revenue streams, meaning more market share for you.
When looking to buy liquor store locations, look for retail spaces that have either a back room or a section that can accommodate an event such as these. By hosting an event you can drive new traffic to your liquor store that may not have come in otherwise.
About The Author: Peter Siegel, MBA is the Founder & Senior Advisor at BizBen.com (established 1994, 8000+ California businesses for sale, 500 new & refreshed postings/posts daily) and works daily with business buyers, small business owners/sellers, business brokers, agents, investors, and advisors). He can be reached direct at 866-270-6278 to discuss strategies regarding buying, selling, (or financing a puchase of) California liquor store businesses.
|Helpful Resources To Assist In Selling And Buying California Businesses|
|Michael Davidson, Business Broker - Southern California
Los Angeles Business Broker providing M&A quality services for Small Business Owners. We leverage our technology and expertise to Simplify & Expedite the Business Sales Process. Matching the right buyer with the right business is how we define success.
|Mark Chatow, Esq.: Legal Services For Buying, Selling Businesses
Mark has a broad range of small business purchase & sale experience from analyzing potential acquisition targets to successfully guiding buyers and sellers through the purchase & sale of small businesses. Mark can assist with contracts, negotiations, legal matters, etc. Reach Mark at 949-478-8393.
|Taj Randhawa, Business Broker Specialist - Gas Stations, Liquor Stores
If you are interested buying or selling a gas station, liquor store feel free to phone me for a consultation. My vast experience & specialization in gas stations & liquor stores helps me in serving my clients with full confidence, trust & sincerity. Serving Central Valley, SF Bay Area. 559-259-4247.
|George Lanza, Business Broker, At Plethora Business Sales
Plethora Businesses, a division of A Premier In Services, Inc., is a Business Intermediary Consulting Firm headquartered in Orange, California. Plethora specializes in the listing and sale of small and medium sized private businesses.
|Helen Yoo: Escrow & Bulk Sale Services - Southern California
New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.
|Mike Brewer: Liquor License Brokers, ABC Consulting Services
Liquor license brokerage and consulting services. We provide: Alcohol License Transfers Application Consulting & Processing, Liquor License Purchases & Sales, City Zoning Permits & Land Use Entitlements, Public Convenience or Necessity Findings and Letters. Phone Mike Brewer direct at 800-437-1100.
|Lee Petsas, Business Broker - Orange, San Diego Counties, Inland Empire
UBI Business Brokers has been successfully selling businesses in Southern California since 1965. Our Agents have over 100 years of experience in selling small to medium size businesses throughout Southern California. We service Orange County, Inland Empire, San Diego. Phone Lee at 714-363-0440.
|Bob Baumgarten, Business Broker: Orange, LA Counties
National Business Brokerage is a full service brokerage company that has been serving buyers and sellers of Southern California businesses since 1994. We are dedicated to providing the highest standards of professional service for our clients. Phone Bob direct at 949-588-8727.
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