People who know me know my opinion about what it takes to be successful in the restaurant business- and it’s not just a good location. What makes a difference time and time again is the difference in management. Good management is the key to success. Every time you hear its Location Location Location, I say it’s Execution Execution Execution! Look over my list of “done deals” over the past 23 years and you will notice that many are no longer in business. Some have been sold as many as four times. But eventually, with good management, the same location that was once a loser has been turned into a winner by good management.
Nowhere is this truer than with the Charley Brown’s chain. These restaurants flourished for many years but are now all gone in the Bay area. There are many reasons for their demise, but location is not one of them. Their locations were always terrific and are still terrific even though Charley Brown’s is no longer in business in the Bay area.
The best location is the
right location. You have to take into account the characteristics of the concept and match them up to the characteristics of the location. Different concepts have different location needs and different affordability. When I’m trying to help someone find a site or sell their restaurant, I try to use all of my experience in the restaurant business so that the right decisions are made. The same location can be absolutely perfect for one concept and absolutely wrong for another concept.
I have had many of my clients for 10 to 15 years or more. These long term relationships mean a lot to me and I am rewarded with a good deal of inside information that I can use to help them and others make the right real estate decisions.
The restaurant business is difficult to say the least. But it is an exciting business, and an ever changing business. And, it can be a very profitable business.
About The Author: Jeff Back is the founder of J. Back & Associates Restaurant Real Estate. - specializing exclusively in buying , selling and developing restaurants, bars and nightclubs. View more information about Jeff Back at J. Back & Associates & his listings or phone him direct at 925-736-8200 about selling or buying a restaurant in Northern California.
Watch for more blog posts / articles from me in the future!
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