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When Taking A Listing - Does It Feel Right?

Christina Lazuric


Contributed by Christina Lazuric

When you first start out in business brokering, you’re aware of the statistics of failure. 90% failure rate is intimidating so one can assume that for someone to even attempt to get into the business they have to be aggressive, confident and determined. In the beginning you’ll take almost any kind of listing to get your business moving but over time you realize the sense in being a little more discriminating. I use the word discriminating in its most positive use, choosing listings with cleaner books and records, believable sellers etc.

I'll never forget one of the first listings I ever took. I met with woman who sold me this sob story about how her husband had a gambling problem and after leaving her destitute, with her two kids, had run off (whereabouts unknown).  Now after only owning the business 6 months she was forced to sell her little cafe. Then she insisted on an open listing agreement. I wasn't happy about it but the combination of empathy and desperation was fatal and I gave in.

I sent many people there but the fact she had only been there 6 months and there was something odd about the lease turned people off. One day I called her to check in with her and she informed that she sold it. I was shocked, as I had to call her to find this out. I asked her if she opened escrow and she informed me that she and the buyer had opted to not go through escrow. I asked the purchase price and then informed her that it was illegal to not go through escrow according to the bulk sales law, she didn't seem to care.  It irked me and I vowed to not take any more listings like that. I want to work with my seller not view him or her as my competitor.

About 5 months went by, then one day I was in a meeting and a strange number came up on my cell and I was compelled to see who it could be, 000-0000. It was the justice department; they wanted to know what my involvement was in the listing of this little cafe. I told them what I knew, of course. They informed me that this woman was a professional con artist.

This woman's husband had a job in a flower shop where he process telephone orders. Except that he opened a very similar credit card account for himself and was filtering the money into his personal bank account, his wife, his accomplish. When I met her to take the listing she knew exactly where her husband was - in jail! She racked up tons of bills and then declared bankruptcy but she listed the little cafe as having no value to her trustees, then she sold it to a unsuspecting older lady and convinced her to not go through escrow to save a couple bucks, silly move. The buyer then became liable for the sellers debts associated with the business and it became a huge nightmare for the buyer. When I spoke to the district attorney's office they planned on prosecuting her. I’m not sure whatever became of this woman but if she did have children (that could have been a lie too) I feel sorry for them.

It was a good lesson for me to learn early on in my career. If it doesn’t feel right, don't take the listing. There are plenty of good people out there, just exercise a bit of patience and you’ll find them.

About The Author:  Christina Lazuric is an Orange County Business Broker who shares her broker experiences with BizBen readers and has had varied direct small business experience in the past but now assists small business owners sell their business and offers business buyers find their dream business to operate. Phone Christina direct at 949-257-7823.

Posted on January 31, 2012  |   Email This Blog Post   |   Print This Blog Post   |  All Contributions From Christina Lazuric

 Categories: BizBen Blog Contributor, Business Broker Information, Business Broker Issues, How To Sell A Business
 

Comments:

Great read and cautionary lesson to us all that gut instincts shouldn't be ignored. You're absolutely right that the hardest thing in this business is to say "NO" but remember, our cost is opportunity cost! Time spent on a listing that is either too expensive or too messy etc... is time that could be spent working a quality listing. I've had similar experiences but i suppose that is something anyone in this business has to go through to some degree to "earn their stripes." That said, I work with with many situations that are less than perfect for sure (messy financials etc...) if i trust the owner and engage well with them, I find enormous satisfaction in helping them with their goals. Great story Chistina

Posted by: Dan Megan, iMerge Advisors

This is a good example--and so are the blogs--of what can go wrong if the broker doesn't know what they're getting into with taking a listing. The listings that don't "feel right" usually are not. It's the same with buyers who don't put out positive energy. Usually, they don't have the money or else they want to get a business but without paying what it is worth.

Posted by: Ron F.

These sad tales of listings gone bad are quite interesting. Seems like the moral of some of these stories is that if you have a hesitation about taking a listing, it might be for good reason. I always think it's a smart idea for people to consult our "guts" when we're getting involved in most anything new in life. And if the intuition proves to be pretty reliable over time, there is reason to listen to it and to heed it.

Posted by: Tesse McBride

My worst listing experience was with the seller of a gift shop. We brought a buyer and were able to close a deal, but the seller refused to authorize escrow to pay our fee. Her claim was that we'd promised she would net $10,000 after all expenses and she would net much less than that if she paid us what was agreed in the listing. She was never promised anything of the sort and we took her to court. The seller cried about her hard life as a single mother with no money and convinced the judge she was taken advantage of by the "slick" business brokers. We lost the case. That was early in my career and the broker said it was a valuable experience even though I didn't get the money I was entitled to.

Posted by: Louis Tek

The story that this reminds me of was my listing of a bar that I was reluctant to take because the seller said he couldn't tell me what the income was and the buyer would have to come and observe the business and come to his own conclusions about the money being made. So in the spaces on the listing and the business profile where it called for gross sales and net income, I had to put "buyer to observe business." I took the listing, figuring I'd have a hard time selling it, but at least the ad would attract buyers for other bars and businesses I had available. Promoting it did get other buyers but the bar itself didn't sell and some time after the listing expired I heard the ABC revoked the owner's license.

Posted by: Alex Max

What a great story! Reminds me of one of my first listings, a liquor store with asking price way over what it was worth. After weeks of no action, I tried to convince the seller to lower the price and learned just how much his debts were. No wonder he needed such a high price. I told him, you're not going to get it. A few days later, there was a fire at the liquor store that destroyed it. The official explanation was faulty electrical wiring. But to this day, I don't believe that.

Posted by: Steve C.


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Peter Siegel, MBA is a nationally known consultant and author - with over 25 years experience on the topic of selling, buying, and niche financing (the purchase of), small to mid-sized businesses. His clients include: business buyers, business owners/sellers, small business advisors, and business brokers.
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