This highly profitable, growing, and well organized Media Transfer company serves a growing market segment. Clients are any individuals or organizations who have the desire to transfer their outdated media to a modern DVD format that has a hundred year life span as well as to hard drives or jump drives.
The typical customer is between the ages of 45-65. The baby boomer generation is growing and is a primary user of this service. The owner believes that since the majority of the customers are baby boomers, the peak of the market is yet to happen. In addition to the individual customer base, there are institutional clients who want to preserve their history and records. This market segment includes churches, police departments, court systems, businesses, government entities, universities, museums and the military. In fact, the largest orders processed by the company have come from the government and churches (40,000+ and 30,000 respectively), yet there is no specific marketing to these groups, they have found the company on the company on the internet. The company has just begun looking at focusing on this group. The current owner believes this is a tremendous growth area and may even be a bigger market then the general population.
The business employs a full time search engine/social media expert to ensure they are driving as much traffic to their website site as possible. As a result, they have been very successful in growing the business from the website traffic. Additionally, the company maintains an effective e-mail database that receives periodic newsletters. Approximately 50% of all customers who are eligible agree to receive the newsletter. This effective marketing tool results approximately 25 30% of revenue as repeat business.
The business currently operates multiple locations.The owner has developed a sophisticated formula for determining a store's location. The survey includes income, age, travel pattern, and other criteria. The store model has been designed so that a new store should be making money within hours of opening, and the new store investment is paid back within 6 12 months. The store and city location tool has proven to be very successful to date and is available to future ownership. The seller has indicated that all US Metropolitan areas have been modeled for revenue within first 30 months per zip code, per metropolitan area, and there is a full analysis of projected income from all of the US metropolitan areas. Although this business is not a franchise, it has established a training protocol that you would expect to find in a much larger company or a well-established franchise.
A new owner can continue to run the business without expansion and realize substantial profits or continue to grow the business using proven and documented processes.
** 500,000+ adjusted net is projected 2012 results based on current trends and historical figures.
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