Ad/Listing Information
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| Status: |
Off The Market |
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| Location: |
SF Bay Area |
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| County: |
Alameda |
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| City: |
Oakland |
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| Financial Information |
Detailed Information |
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| Price: |
$500,000 |
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| Down: |
$250,000 |
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| Revenue: |
$1,900,000 |
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| Adj. Net: |
$212,000 |
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| Relocatable: |
Yes |
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| Home Based: |
No |
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| Real Estate Included: |
No |
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| Bkr To Bkr Coop: |
No |
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| Franchise: |
No |
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| For Sale By Owner: |
No |
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| Asset Sale: |
No |
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| Lifestyle: |
No |
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Description Of This SF Bay Area Niche Sports Publication & Website Business For Sale:
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For Over 28 Years The Company Has Delivered A Market Of Highly Affluent Active Consumers. Known For Its Probing Interviews, Revealing Profiles And Irreverent, Cutting Edge Style, The Company Is Considered By Most Observers To Be The Most Compelling Niche Sports publisher In America.
From Its Modest Launch With A Northern California Edition In 1981, The Company Has Grown To A Monthly Readership Of Over 500,000, With An Additional 650,000 Monthly visitors To Its Website, Due To Their Commitment To Passionate And Cutting Edge Coverage Of Regional, National, And International Game Seen Nowhere Else.
Published 10x Per Year, The Company’s Magazine Is Mailed To The Homes Of All Members Of The Sports National Association In Northern California, Southern California, Nevada, And Atlanta. Through Its Print Editions, Annual Glossy Yearbook, And Website, The Company Delivers All The News, Insights, And Behind The Scenes Coverage The Avid Fans Of The Sport Love.
The Company Has Solid Managers And Strong Reoccurring Advertising Revenues From Regional, As Well As, National Advertisers.
Industry Overview
According To Data Just Released By The Industry’s Manufacturers Association, The Sport The Company Covers Is The Fastest Growing Sport In America Among Individual Traditional Sports With An Increase In Participation Of 43% From 2000 To 2008. According To The Group, The Sport Was One Of Only Six Ports To Experience Participation Growth Exceeding 40% From 2000 Through 2008. N The Last Year Alone (Through December 31, 2008), The Sport Experienced A 9.6% Growth Participation.
In December, An Independent Research Firm Reported That The Sports Participation Reached A Record High Of 27 Million Players In 2008, More Than Any Other Period In The Past 15 Years. Sales Of Equipment To Play The Sport Increased Significantly, Most Notably, An 88% Increase In The Sale Of Youth Equipment From 2003 Through 2008, According To The Report.
Growth Opportunity
The Company Has Been A Respected And Sought After Publication For 28 Years. Over The Company’s History It Has Built A Strong History Of Sales, Solid Repeat Ad Base, Pleased Customers, And Strong Relationships.
Though The Publishing Industry As A Whole Has Experienced Significant Setbacks During The Current Market Conditions, Niche Publishers Such As The Company Have Not Experienced Such A Strong Negative Impact.
Like Any Business The Company Could Experience Increase Growth By Implementing The Following:
1) Increased Sales Staff.
2) Expand Website And Web Sales. Creating Integrated Sales And Marketing Packages For The Company’s Advertisers, Utilizing Current Web 2.0 Technologies And Mobile Applications Could Add More Revenue To The Bottom Line.
3) Expand Into New Territories. There Are A Total Of 17 Regional Association Groups Around The Country Where The Company Could Leverage Their Experience And Name To Establish Publishing Partnerships.
4) Launch New Thematic Features. Thematic Features Have Proven To Attract Advertising Dollars In The Past And Could Continue To Produce Increased Sales For The Company.
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