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Business Broker Asks: What's More Important: Branding Myself Or The Brokerage?



Posted By: Marketing Consultant.   As a business broker, branding yourself with consistent and ongoing content is critical to your long-term success. Branding yourself protects you from outside factors that may affect your company's brand in the future and allows you to continue making progress if your company's circumstances change.


Comments & Feedback From Pro Intermediaries & Pro Advisors On BizBen:

The broker should brand them self first, because it's true, the company might be bought and merge with another company and change names. Ultimately the clients are doing business because they trust the broker who they are doing business with. The most important thing about a broker branding them self is consistency, if they are going to do mailers then do them every month, not sporadically. Consistency and persistence is the way for people in your community to know who you are.



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