Bank robber, Willie Sutton, has often been quoted when he was asked by a reporter why he robbed banks, his reply, "Because that's where the money is." Whether Sutton really said this, doesn't really matter, because it's true, of course. If a person is going to advertise their listings, then they should ask themselves, "where are the buyers? Some potential sellers will even look for how brokers are advertising to feel out the market, and may call a broker and inquire about their services. Twitter, Facebook, and other social media sites, just have so many different postings that it's difficult to get a person's attention. BizBen.com is useful because such a large amount of traffic comes to a site with the intended purpose of connecting brokers with buyers.