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Is It Effective To Post Business For Sale Listings On Social Media Profiles?

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Comments & Replies: 3     Views: 2192     Posted By: Marketing Advisor To Brokers  

Posting business for sale listings on social media websites has become an increasingly popular, yet unproductive trend amongst business brokers. When posting your listings online, consider your audience and where potential business buyers and business owner/sellers spend their time online.

Topics: Business Brokerage, Selling A Business     Tags: advertising, business brokers, selling a business



Bank robber, Willie Sutton, has often been quoted when he was asked by a reporter why he robbed banks, his reply, "Because that's where the money is." Whether Sutton really said this, doesn't really matter, because it's true, of course. If a person is going to advertise their listings, then they should ask themselves, "where are the buyers? Some potential sellers will even look for how brokers are advertising to feel out the market, and may call a broker and inquire about their services. Twitter, Facebook, and other social media sites, just have so many different postings that it's difficult to get a person's attention. BizBen.com is useful because such a large amount of traffic comes to a site with the intended purpose of connecting brokers with buyers.


To me, it's "shotgun" or "rifle". The quantity of exposure matters far less than the quality of exposure for business listings. A business seller should look at a broker's listings on well-established sites--like www.BizBen.com--that specialize in professional promotion of quality businesses for acquisition. The business brokers who spend the time, talent, and energy in crafting and updating clear, comprehensive, concise advertisements for their business listings on reputable and proven forums are the brokers business owners should entrust with their business for sale.


  Helpful Resources To Assist In Selling And Buying California Businesses
Elizabeth McGovern: Escrow Services - SF Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.

Janet Carrera - Escrow & Bulk Sale Services - SF Bay Area

Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.

Diane Boudreau-Tschetter: Escrow And Bulk Sale Services

California Business Escrow, Inc. is a full service independent escrow company serving all of California and has expertise in a wide range of escrows. Our team prides itself on providing an exceptional escrow experience. For more info phone Diane Boudreau-Tschetter at 888-383-3331 or 209-838-1100.

Willard Michlin, CPA, Certified Fraud Examiner, Due Diligence Services

Willard Michlin, CPA #106752, offers buyers step by step training & assistance in doing Due Diligence Services when they are thinking of making an offer, or are in process of investigating a business purchase. He helps to determine the actual net profit even when there is cash. Call 805-428-2063.

Joe Sandbank, Esq. - Legal Services

I have provided legal counsel to business buyers, sellers and brokers for over 17 years. With prior experience as a business broker and SBA loan officer, Joe brings both a practical and legal approach to all aspects of the business acquisition process.

Brad Steinberg, Broker - Laundromat Specialists

PWS is the leading laundromat broker in California. Since 1968 PWS has brokered over 2,500 laundromat sales. With over 90 employees dedicated to the coin laundry industry, PWS has 18 licensed agents, a 3 person in-house finance department, 10 service technicians and a 20 person parts department.

Helen Yoo: Escrow & Bulk Sale Services - Southern California

New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.


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