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Is It Effective To Post Business For Sale Listings On Social Media Profiles?

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Comments & Replies: 3     Views: 1136     Posted By: Marketing Advisor To Brokers  

Posting business for sale listings on social media websites has become an increasingly popular, yet unproductive trend amongst business brokers. When posting your listings online, consider your audience and where potential business buyers and business owner/sellers spend their time online.

Topics: Business Brokerage, Selling A Business     Tags: advertising, business brokers, selling a business


Contributor: Marketing Advisor To Brokers

An overwhelming trend that I am noticing on social media sites, specifically LinkedIn and Twitter, is that business intermediaries are spending their time postings and advertising their listings on their profiles and in their feeds. This is alarming for many reasons. To begin, you must consider who your posts are being viewed by, your LinkedIn connections and Twitter followers.

Business intermediaries are almost exclusively connected with other intermediaries and industry professionals on social media, rather than business owner/sellers (potential clients) and business buyers.

Additionally, the unfortunate truth is that 70% of business brokers and intermediaries don't cooperate with one another on their listings, for a myriad of reasons (not sharing commissions, liability, etc.). Therefore, you need to minimize your B2B (business to business) marketing efforts and start utilizing B2C (business to consumer) marketing techniques by truly considering where business buyers (and potential business owners - seller clients) spend their time online (business-for-sale online websites/platforms).

Sharing your listings on social media, without posting them to specific groups that exist primarily for potential buyers to view listings, is unproductive and wastes your valuable time and money because you are missing your target audience (buyers), almost entirely.

The goal is to target your message, and if that's business for sale listings, you need to direct your energy to the most popular business for sale related websites and portals exclusively.


Bank robber, Willie Sutton, has often been quoted when he was asked by a reporter why he robbed banks, his reply, "Because that's where the money is." Whether Sutton really said this, doesn't really matter, because it's true, of course. If a person is going to advertise their listings, then they should ask themselves, "where are the buyers? Some potential sellers will even look for how brokers are advertising to feel out the market, and may call a broker and inquire about their services. Twitter, Facebook, and other social media sites, just have so many different postings that it's difficult to get a person's attention. BizBen.com is useful because such a large amount of traffic comes to a site with the intended purpose of connecting brokers with buyers.


To me, it's "shotgun" or "rifle". The quantity of exposure matters far less than the quality of exposure for business listings. A business seller should look at a broker's listings on well-established sites--like www.BizBen.com--that specialize in professional promotion of quality businesses for acquisition. The business brokers who spend the time, talent, and energy in crafting and updating clear, comprehensive, concise advertisements for their business listings on reputable and proven forums are the brokers business owners should entrust with their business for sale.


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Mark Chatow, Esq.: Legal Services For Buying, Selling Businesses

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Elizabeth McGovern: Escrow Services - SF Bay Area

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