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Is It Effective To Post Business For Sale Listings On Social Media Profiles?

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Comments & Replies: 2     Views: 499     Posted By: Jordan Green  Jordan Green - Marketing Advisor To Brokers

Posting business for sale listings on social media websites has become an increasingly popular, yet unproductive trend amongst business brokers. When posting your listings online, consider your audience and where potential business buyers and business owner/sellers spend their time online.

Topics: Business Brokerage, Selling A Business     Tags: advertising, business brokers, selling a business



An overwhelming trend that I am noticing on social media sites, specifically LinkedIn and Twitter, is that business intermediaries are spending their time postings and advertising their listings on their profiles and in their feeds. This is alarming for many reasons. To begin, you must consider who your posts are being viewed by, your LinkedIn connections and Twitter followers.

Business intermediaries are almost exclusively connected with other intermediaries and industry professionals on social media, rather than business owner/sellers (potential clients) and business buyers.

Additionally, the unfortunate truth is that 70% of business brokers and intermediaries don't cooperate with one another on their listings, for a myriad of reasons (not sharing commissions, liability, etc.). Therefore, you need to minimize your B2B (business to business) marketing efforts and start utilizing B2C (business to consumer) marketing techniques by truly considering where business buyers (and potential business owners - seller clients) spend their time online (business-for-sale online websites/platforms).

Sharing your listings on social media, without posting them to specific groups that exist primarily for potential buyers to view listings, is unproductive and wastes your valuable time and money because you are missing your target audience (buyers), almost entirely.

The goal is to target your message, and if that's business for sale listings, you need to direct your energy to the most popular business for sale related websites and portals exclusively.


Bank robber, Willie Sutton, has often been quoted when he was asked by a reporter why he robbed banks, his reply, "Because that's where the money is." Whether Sutton really said this, doesn't really matter, because it's true, of course. If a person is going to advertise their listings, then they should ask themselves, "where are the buyers? Some potential sellers will even look for how brokers are advertising to feel out the market, and may call a broker and inquire about their services. Twitter, Facebook, and other social media sites, just have so many different postings that it's difficult to get a person's attention. BizBen.com is useful because such a large amount of traffic comes to a site with the intended purpose of connecting brokers with buyers.


  Helpful Resources To Assist In Selling And Buying California Businesses
Janet Carrera - Escrow & Bulk Sale Services - SF Bay Area

Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.

Brad Steinberg, Broker - Laundromat Specialists

Laundry specialists - founded in 1968 by three laundry professionals, PWS is a family-owned corporation. Through the years it has grown to become the largest vended laundry equipment distributor in the United States. Call Brad Steinberg at 323-721-8832 to sell or buy a coin or card laundromat.

Elizabeth McGovern: Escrow Services - SF Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.

Diane Boudreau-Tschetter: Escrow And Bulk Sale Services

California Business Escrow, Inc. is a full service independent escrow company serving all of California and has expertise in a wide range of escrows. Our team prides itself on providing an exceptional escrow experience. For more info phone Diane Boudreau-Tschetter at 888-383-3331 or 209-838-1100.

Mark Chatow, Esq.: Legal Services For Buying, Selling Businesses

Mark has a broad range of small business purchase & sale experience from analyzing potential acquisition targets to successfully guiding buyers and sellers through the purchase & sale of small businesses. Mark can assist with contracts, negotiations, legal matters, etc. Reach Mark at 949-478-8393.

Jordan Green, JRG Communications - Marketing Services For Brokers, Agents

JRG Communications is a marketing communications company assisting business brokers & agents. Services include: social media management, custom website creation & design, content creation services, optimizing and posting listings on business-for-sale websites, custom articles & blog post creation.

Willard Michlin, CPA, Certified Fraud Examiner, Due Diligence Services

Willard Michlin, CPA #106752, offers buyers step by step training & assistance in doing Due Diligence Services when they are thinking of making an offer, or are in process of investigating a business purchase. He helps to determine the actual net profit even when there is cash. Call 805-428-2063.

Helen Yoo: Escrow & Bulk Sale Services - Southern California

New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.


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