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Purchase A Business Considerations - Will Your Business Purchase Pay Off?

By Peter Siegel, MBAhow to buy a business
Purchase A Business Considerations - Will Your Business Purchase Pay Off?
Months into Patricia’s frustrating and fruitless job hunt, she decided to go to “Plan B”--using her savings and some borrowed money to purchase a business. But would a small business she could afford, be big enough to provide the cash flow she needed to maintain her lifestyle

That's a typical question posed by many people interested in purchasing a small California business for sale. And the solution involves thinking in terms of a range of values, because there rarely is a precise number that provides an exact “right” price for any business purchase.

It’s also important not to take too seriously the extreme examples that buyers hear about. You’re not likely to find a seller desperate to “let a great company go” at a figure well below its value. Nor is an informed buyer likely to be a “sucker,” paying twice what a small business is worth.

Market Experience

To be successful with a business purchase, the smart buyer should seek a good company at a fair price--a price arrived at following an approach consistent with real market experience.

That approach determines a small company’s value using a multiplier in a formula with the company’s adjusted earnings. The earnings figure used is adjusted by starting with net profit and adding back deductions for taxes, depreciation, interest and amortization expenses.

Business brokers and appraisers believe the right way to select the multiplier is to think in terms of a range of multipliers. And the range repeatedly found in the calculation of prices agreed on by buyers and sellers of small businesses, is two to four.

In other words, a business generating $100,000 in adjusted earnings will likely have a market value somewhere between $200,000 and $400,000. This rather large spread is then further refined depending on various pertinent factors. Some businesses--examples are gas stations and car washes--are in high demand for business purchases. They fetch a value close to the top multiplier. A restaurant with no distinguishing characteristics to make it particularly valuable will be worth closer to the bottom end of the range.

Other factors business buyers need to keep in mind when going to purchase a business include: length and cost of the premises lease, condition of equipment, consistency of earnings over time, and seller’s willingness to help finance.

What Buyers Can Expect When They Go To Purchase A Business

This brief summary of valuation approach is not intended to equip an inexperienced buyer with ability to determine what a business for sale is worth. The question about what to pay for a company should be asked in collaboration with a knowledgeable business broker or appraisal professional.

The buyer can benefit from these suggestions by considering them to be rough guidelines. They’re meant to help a prospective purchaser determine whether available resources are likely to be sufficient to purchase a business profitable enough to provide the income needed.

A buyer with a $20,000 down payment, for example, is probably wasting time trying to leverage that sum into purchase of a business generating a $60,000 annual income. Given these circumstances, it might be wise to adjust the purchase strategy, such as raising money from family members, if possible. Or decide to live on much less income. Or try and operate the business while also working at a job.

And by knowing how to approach the valuation when going to puchase a business, a buyer can ignore the exaggerated tales that circulate about great business bargains, and can work within market realities.

About the Author

Peter Siegel, MBA
Peter Siegel, MBA

BizBen.com is a leading online marketplace dedicated to facilitating the buying and selling of small to mid-sized businesses and franchises in the United States. With over 30 years of experience, BizBen.com offers a comprehensive platform that connects business buyers, sellers, and intermediaries.

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