Regina Fisher is the founder and principal of Sierra Bay Partners. Before launching her brokerage practice, she spent over a decade in the global financial technology industry — closing asset sales and forging strategic partnerships with organizations including Mastercard, J.P. Morgan, and First Data, across five continents. That experience shaped everything about how she approaches a transaction: methodically, deliberately, and always with the right outcome in mind.
Since she opened her brokerage practice in 2018 and has since closed more than 40 transactions across a wide range of industries. Regina intentionally limits her client load to ensure every engagement receives hands-on, senior-level involvement from start to close — bringing the rigor and market expertise of a large M&A firm to business brokerage.
Regina works exclusively with sellers. She is a skilled negotiator and a member of the International Business Brokers Association. She holds a master's degree in Business Informatics, previously lectured International Business at UNC Wilmington, and speaks four languages. Based in San Francisco Bay Area and focused on local businesses, she draws on a nationwide and international partner network when a transaction calls for it.