Interior Design Firm - Full Service, Turnkey

The Company is a full-service interior design firm offering materials selection assistance for new construction, turnkey remodeling services for existing homes and home furnishings including art, lighting, furniture, and custom window treatments and bedding. It provides design services, including project management, custom products, space planning, etc., remodeling services for bathroom, kitchen and other parts of a residential building, and construction services, including home additions and residential construction service.
The Company emphasizes personalization as the first client meeting is conducted at the client's home to understand their style, budget, and wish list, which demonstrates a commitment to tailor-made solutions. The focus lies in preserving client relationships over immediate profit margins, fostering decades-long partnerships, and earning repeat business through referrals.
The Company's portfolio is impressively diverse, extending beyond residential projects to include prominent commercial collaborations with industry leaders such as American Airlines, Lockheed Martin, and Mercedes, as well as various ventures in showroom design for notable trade shows across the US.
NDA is required to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
Detailed Information
Customers: The Company has served 37 customers over the past 5 years, with 26 of them served in the previous year. It has already served 12 customers this year and expects to serve another 10 customers in the next 3 months. The firm’s robust 95.0% rate of customer referrals and repeat business, along with a high sales conversion rate of 85.0%, speaks to its strong market presence and the trust it has cultivated with its clientele.
Recognition: The owner is a recipient of numerous awards, and his work has been published locally, nationally, and internationally. Additionally, the Company's excellence has been formally recognized by DHome Magazine, which bestowed upon it the prestigious title of "Best Designer" for six consecutive years, spanning 2011 to 2016.
Competition: Since its establishment in 1990, the Company has set itself apart in the interior design industry by offering comprehensive turnkey solutions with a concierge-level of service.
Growth & Expansion: The owners prioritize client relationships over immediate profits, fostering enduring connections that lead to ongoing sales and consistent referrals. Daily visits during project execution ensure prompt issue resolution, showcasing a proactive and accountable approach that turns challenges into opportunities. The owner maintains regular communication, proactively scheduling appointments to share new offerings tailored to client preferences. Recently, there has been a significant focus on high-rise remodeling, resulting in weekly referrals and expanding the client base beyond existing relationships. This new venture holds considerable transferable value for future owners looking to continue the company's success.
Financing: To be determined if the price and deal structure are right.
Properties: The Company’s 2 properties can be a part of the deal if the buyer is interested and the new showroom lease is negotiable
Support & Training: After the close of the sale of the business, the owner is willing to stay for 6 months (negotiable) to provide training and support.
Reason for Selling: The owner plans to retire and is ready to pass the business to a new group interested in interior design in a profitable and growing demographic.