This film magazine is one of the world's best-selling independent film magazines with a wide crossover appeal. They boast a loyal special-interest consumer readership of 140K, while their website has become one of the most popular film sites with an average of 45K visitors per week and growing. Their four to five annual publications are distributed domestically and internationally to newsstands and subscribers. The firm maintains partnerships with the industry's leading film festivals, schools and businesses, while their major adverting clients include film equipment firms, film schools and film festivals. This publishing company, which is well-known and trusted by the Hollywood entertainment industry, focuses on the art and business of making movies with a special emphasis on independent and arthouse film.
This company is operated on a virtual basis with management and contributors nationwide, but with fixed office space and a small dedicated staff in Los Angeles with support staff that includes an ad sales team, freelance writers, illustrators, photographers, etc. nationwide. The sale includes the trademarked name and logo, over 200K articles, client lists, social media accounts with nearly 100K Facebook and 20K Instagram followers, as well as the firm's universal name recognition.
There is no direct competition as there is no other company that does precisely what this one does which is to combine film education with a leading publication and website, while remaining active in film production.
Tremendous potential exists to develop the international subscribership base as well as to provide international film education. In fact, a "television" spinoff of the magazine is already in pre-production. New operators will likely wish to launch the podcast program, which is in the planning stage. They can also explore developing a mobile application, or formalize the industry veteran's unique ability to be even more engaged in production via their successful production services "accelerator" style program. In this program the company is able to leverage its industry role to capitalize on established synergies. A television series is in the works, while inroads for initiatives such as seminars, expos, tradeshows, web series, eBook publishing, video advertising and film production exist.