How Much Do Brokers Charge To Sell A Business?

One of the most frequently asked topics by sellers is how much do brokers charge to sell a business, which is a significant financial decision. The answer depends on several factors, including the size of your business, its revenue, the type of buyer, and the broker’s expertise. In California, broker fees can range widely, but most sellers should expect commission-based fees, sometimes paired with retainers. Understanding these costs in advance helps you plan better, avoid surprises, and decide whether working with a business broker is the right move.

What Are Business Broker Fees?

Business broker fees represent the compensation brokers receive for helping you sell your business. These fees typically come in two forms: success fees (commissions) and retainers (flat fees).

A success fee is the most common type of fee and is paid only when the business is sold. This commission is usually a percentage of the final sale price. For instance, if your broker charges 10% and your business sells for $800,000, you would pay $80,000 in fees upon closing.

In contrast, some brokers, especially those handling larger or more complex transactions, charge a retainer fee. This flat fee may be paid upfront or on a monthly basis, and it compensates brokers for the time and resources they invest even before a deal closes. Retainers are more common in the middle-market range, where transactions take longer and require extensive buyer outreach, valuations, and negotiations.

How Much Do Business Brokers Charge?

Broker fees vary depending on the size and type of business being sold. For Main Street businesses (annual revenue up to $1M), the commission usually falls between 8% and 10% of the sale price. Many brokers also enforce a minimum commission fee, typically ranging from $10,000 to $15,000, to ensure their services are fairly compensated even on lower-value sales.

For lower middle market businesses ($1M–$50M in revenue), brokers often use the Double Lehman Formula, which applies higher percentages on the first millions and decreases as the sale value increases. For example:

10% commission on the first $1 million
8% on the next $1 million
6% on the third $1 million
4% on the fourth $1 million
2% on any amount above $4 million

Using this model, a $10 million sale would yield about $400,000 in broker fees. Some brokers may also propose a flat commission of 4% for simplicity. Additionally, retainers may apply, often in the range of $35,000 to $50,000 as a minimum engagement fee.

Broker Fees by Business Size

Here’s a side-by-side breakdown of broker fees across different business categories.

Business Type	Annual Revenue	Typical Fee Structure	Example Fee Range	Notes
Small / Main Street Business	Up to $500K	Flat 10% commission (minimum applies)	$10,000 – $12,000 minimum	Often restaurants, salons, convenience stores; brokers may charge a flat minimum due to lower sale price.
Upper Main Street Business	$500K – $1M	8% – 10% commission	$15,000 – $25,000	More negotiation possible at this level; still considered Main Street but with higher buyer demand.
Lower Middle Market	$1M – $5M	Double Lehman Formula (10% → 6%)	$50,000 – $200,000+	Common for manufacturing, auto shops, or multi-location businesses. Retainers may apply.
Mid-Market Business	$5M – $20M	Double Lehman Formula (10% → 2%) or Flat 4%	$200,000 – $800,000+	Requires complex due diligence; brokers may involve teams, legal advisors, and accountants.
Upper Mid-Market	$20M – $50M	Negotiated % (often 2% – 4%)	$400,000 – $1.5M+	Many brokers shift to flat negotiated rates instead of tiered formulas at this size.
Enterprise / Large Business	$50M+	Custom negotiated fees (1% – 2%)	$500,000 – multi-million	Typically handled by investment banks; retainers are standard, and success fees are lower in percentage but very high in value.

Case Study: Selling a Restaurant in California

To make this more concrete, let’s look at a real-world example. Suppose you own a restaurant in Los Angeles valued at $800,000. If you hire a broker who charges 10% commission, you would owe $80,000 in broker fees at closing.

Now, compare this to selling a $10 million manufacturing company in California. Using the Double Lehman Formula, the broker’s commission would total around $400,000. While the percentage decreases as the value increases, the absolute amount of fees grows significantly.

This example shows why understanding fee structures is essential. Sellers of smaller businesses often face higher percentage fees, while larger business owners pay lower percentages but higher absolute amounts.

Factors That Influence Business Broker Fees

Several factors can influence how much you’ll pay in broker fees when selling your business.

1. Business Size

One important factor is your company's size. Larger businesses require more extensive buyer vetting, legal preparation, and due diligence, which often translates to higher overall costs.

2. Industry Type

The industry type also matters. Niche industries such as healthcare, technology, or manufacturing may demand more specialized expertise, which can increase fees.

3. Broker’s Experience & Track Record

The broker’s experience and track record also affect pricing. While seasoned brokers may charge higher fees, their expertise often results in better valuations and stronger negotiations, ultimately leading to a higher net profit for you.

4. Negotiability of Fees

It’s important to note that fees are negotiable. Sellers of larger businesses in California, for example, may be able to negotiate lower percentages since the absolute dollar amount is still substantial.

California-Specific Broker Fees and Regulations

When considering how much brokers charge to sell a business in California, it’s important to keep local regulations in mind. Firm brokers that deal with real estate components, as when a firm involves property, are subject to business broker license regulations set by the California Department of Real Estate (DRE). Additionally, sellers need to account for the California Franchise Tax Board's (FTB) reporting requirements on business sale gains.

For businesses sold in California, capital gains may also be subject to California state income tax, which is separate from federal taxation. Understanding how broker fees fit into this tax landscape ensures sellers don’t underestimate their total costs.

Should You Hire a Business Broker?

Hiring a broker comes with costs, but the benefits often outweigh the fees. A skilled business broker can provide accurate valuations, market your business to qualified buyers, negotiate terms, and ensure all legal documentation is handled properly. For California sellers especially, where competition for businesses is high in industries like restaurants, laundromats, and gas stations, brokers often help sellers achieve better exit prices than attempting a DIY sale.

However, if you own a very small business and feel confident handling negotiations, you might consider selling independently. But keep in mind that most private sellers struggle with finding serious buyers, valuing their businesses correctly, and managing legal paperwork—areas where brokers excel.

Conclusion

So, how much do brokers charge to sell a business? While the average ranges from 8% to 10% for smaller businesses and follows tiered formulas for larger ones, the actual cost depends on size, complexity, industry, and broker expertise. For California business owners, state-specific regulations and taxes must also be factored in to avoid surprises at closing.

At the end of the day, hiring the right broker often pays for itself through smoother negotiations and higher sale prices. Before choosing, always interview multiple brokers, ask about their fee structures, and negotiate where possible.

FAQs

How much do brokers charge to sell a small business?

For small businesses under $1 million in revenue, brokers typically charge between 8% and 10% of the sale price, sometimes with a minimum fee of $10,000–$15,000.

What is the Double Lehman Formula?

The Double Lehman Formula is a sliding commission scale applied to businesses worth $1M–$50M. It starts at 10% for the first million and gradually drops to 2% for amounts over $4 million.

Can I negotiate broker fees in California?

Yes. Broker fees are negotiable, particularly for higher-value businesses. Sellers in California often negotiate lower percentages due to the high volume of transactions.

What is BizBen, and how does it help with business sales?

BizBen is a leading California platform for business buyers, sellers, and brokers. It provides business listings, articles, and tools to guide the buying and selling process, without charging traditional broker fees.

Are broker fees tax-deductible in California?

Yes. In most cases, broker commissions can be treated as a deductible selling expense when calculating capital gains. Always consult with a CPA or tax advisor familiar with California business sales

How much do brokers charge to sell a small business?

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About the Author

Chris Chi

BizBen.com is a leading online marketplace dedicated to facilitating the buying and selling of small to mid-sized businesses and franchises in the United States. With over 30 years of experience, BizBen.com offers a comprehensive platform that connects business buyers, sellers, and intermediaries.