This home-based, e-commerce seller in the sportings goods niche has become a profitable, easily-managed business in just two short years. The current owner started the brand in 2014 and has consistently turned nice profits. His Seller's Discretionary Earnings in 2015 was $80K and nearly $40K in 2016, when other family and work obligations slowed its growth slightly.
This is a private label e-commerce model. The business relies on one local distributor for supplying all products. The owner then adds logos, labels, artwork, or paint to ready the retail products for shipping. The bulk of his sales are from his own site while he also sells on Amazon, Shopify and other platforms. Purchase price includes inventory estimated at less than $5K.