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Hawaii
Established Hawaii Luxury Boutique Brand | Retail + E-Commerce
Asking Price
$2,000,000
Revenue
Call/Email
Down
$200,000
Cash Flow
Call/Email
Name: Mark Foege
Name
Mark Foege
Description
A rare opportunity to acquire a founder-built, 14-year-old luxury boutique brand deeply embedded in Hawaii’s visitor economy. This business sells proprietary jewelry, resort apparel, and curated accessories through two premier retail boutique locations and a growing Shopify e-commerce channel — generating $3.6 million in annual revenue with gross margins above 67%.
The brand occupies a well-defined niche: authentic, Hawaii-designed products at accessible luxury price points that appeal strongly to the high-spending visitor demographic that drives Hawaii’s retail economy. Jewelry collections range from $85 to $750; pearls from $325 to $800; accessories and fragrances from $45 to $100. The apparel line is positioned as contemporary resort wear at $85–$165+.
BUSINESS HIGHLIGHTS
•Founded in 2011 by a single owner-operator and grown without outside investment over 14 years
•Two boutique retail locations in premier Hawaii visitor destinations, both in leased space
•Shopify e-commerce store with established customer base, email subscriber list, and social media following
•Proprietary jewelry designs across multiple named collections — not replicable commodity product
•Strong gross profit margins: 72.5% in 2024, reflecting favorable product mix toward higher-margin jewelry
•All-female operated team with strong local community identity and brand authenticity
•Seller financing available: seller willing to carry a note as a minority portion of the purchase price for a qualified buyer
•30 days of hands-on training included; seller open to ongoing creative consulting arrangement post-sale
•Asking price: $2,000,000
FINANCIAL SUMMARY
The business generated $3,635,936 in gross revenue in 2024 and $3,618,655 in 2025 — demonstrating stable top-line performance and recovery from the disruption caused by the 2023 Lahaina wildfires, which contributed to a revenue dip that year.
Seller’s Discretionary Earnings (SDE) were $542,150 in 2024. SDE declined to $108,394 in 2025, driven primarily by a significant increase in occupancy costs (rent increased by approximately $193,000 year-over-year) and higher debt service, not by any deterioration in underlying sales performance. Buyers are encouraged to review the full financial detail, including the lease structure, during due diligence.
IDEAL BUYER PROFILE
This business is well-suited for an owner-operator or small management team with experience in retail, hospitality, or consumer brand management. It is also an attractive platform acquisition for a buyer who wants an established Hawaii retail presence with an existing brand identity, customer base, and multi-channel infrastructure already in place. Experience in luxury goods, fashion, or jewelry is a plus but not required.
CONTACT
To receive the full Confidential Information Memorandum, please contact the listing broker. An executed NDA is required prior to disclosure of the business name, location, or additional financial detail.
Mark Foege, MBA | Transworld Business Advisors of Hawaii | mfoege@tworld.com | (808) 237-2480 | www.tworld.com/hawaii
https://tworld.com/locations/Hawaii/honolulu/listings/Established-Hawaii-Luxury-Boutique-Brand-Retail-E-Commerce
Business Details
Year Established:
2017
FE&E:
$68,445
Reason for sale:
Seller ready for next chapter of life
Lease & Tenant Information
Lease Options:
N/A
Other Information
Listing Number:
416212-293346
Sales:
$3,618,655
Seller's Discretionary Earnings:
$100,857
Inventory:
$1,073,310
Posting Information
Posting ID:
ID tw:84364 / Listing Number 416212-293346
Business Category:
Clothing, Jewelry, Internet Related
Keywords:
Transworld
Send NDA Request
Please complete the form below to request the NDA for this listing. The broker will review your request and send the NDA for you to sign.
Posting Title
Established Hawaii Luxury Boutique Brand | Retail + E-Commerce
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*84364
Full Name (Required)
Email (Required)
Phone (Required)
NDA Signed Successfully!
Your NDA has been signed and submitted. The broker will review and countersign it. Once complete, you will receive access to confidential business details.
Agent, Broker or Seller Contact
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