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Patent-Protected E-Commerce Brand | Niche Athletic Product

Wisconsin

| BizBen.com

https://www.bizben.com/business-for-sale/patent-protected-e-commerce-brand-niche-athletic-product--tw:89830

Wisconsin

Patent-Protected E-Commerce Brand | Niche Athletic Product

Name: Patent-Protected E-Commerce Brand | Niche Athletic Product
Address: Wisconsin, US

Asking Price

$685,000

Revenue

Call/Email

Down

$685,000

Cash Flow

Call/Email

Name: Aaron Johnson

Name

Aaron Johnson

Description

Direct-to-consumer e-commerce product through Shopify and Amazon. The product is protected by a U.S. design patent, providing differentiation in a competitive category.

Operations are straightforward and largely outsourced. Manufacturing is handled by established suppliers, while fulfillment is primarily managed through Amazon FBA and third-party logistics.

A portion of inventory is currently stored at a partner’s warehouse, where a contracted 1099 worker handles boxing and shipping at a per-unit rate. This arrangement can continue under new ownership, though it may be adjusted depending on the buyer’s preferred logistics setup.

The business does not require a dedicated warehouse, retail location, or full-time employees.

Revenue has grown consistently over the past three years, reaching approximately $300K in 2025 with strong margins. Demand is supported by the fact that headgear is required equipment in youth sports, with regular replacement cycles.

The business is highly portable and can be operated from anywhere. It is well-suited for an owner-operator or an existing e-commerce buyer looking to add a differentiated product line.

Inventory of approximately $200K (at cost) is included in the sale.

Paid advertising. Current spend is modest; a disciplined Meta, Google, and Amazon PPC program has clear runway at current product margins.
International Amazon marketplaces. Canada, UK, and EU marketplaces have not been activated despite an active international community.
Product line extensions. The design patent supports natural extensions within the same IP family — additional colorways, youth-specific sizing, team customization, and complementary accessories.
Wholesale and B2B. Currently 100% DTC; specialty retailers, programs, and clubs represent established channels that have not been pursued.
Team and institutional sales. Bulk orders for programs, camps, and clubs are a proven category segment that has not been systematically developed.
Ambassador and content marketing. Influencer and content-driven marketing is a proven category playbook that current ownership has not executed at scale.

https://tworld.com/locations/Wisconsin/northeast-wisconsin/listings/Patent-Protected-E-Commerce-Brand-Niche-Athletic-Product-

To get more information about this Patent-Protected E-Commerce Brand | Niche Athletic Product business for sale in Wisconsin please contact Aaron Johnson at ajohnson@tworld.com

Business Details

Year Established:

2014

Employees:

Reason for sale:

Retiring

Lease & Tenant Information

Lease Options:

N/A

Other Information

Listing Number:

60402-667547

Sales:

$309,123

Seller's Discretionary Earnings:

$138,364

Inventory:

$200,000

Posting Information

Posting ID:

ID tw:89830 / Listing Number 60402-667547

Business Category:

Sports Related Biz, Internet Related

Keywords:

Transworld

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Posting Title

Patent-Protected E-Commerce Brand | Niche Athletic Product

Posting ID

#*4f25b71bf80b1ae3c9631c81a097d24c*89830

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Agent, Broker or Seller Contact

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Phone Number:

Contact Email:

ajohnson@tworld.com

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