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Wisconsin
Patent-Protected E-Commerce Brand | Niche Athletic Product
Asking Price
$685,000
Revenue
Call/Email
Down
$685,000
Cash Flow
Call/Email
Name: Aaron Johnson
Name
Aaron Johnson
Description
Operations are straightforward and largely outsourced. Manufacturing is handled by established suppliers, while fulfillment is primarily managed through Amazon FBA and third-party logistics.
A portion of inventory is currently stored at a partner’s warehouse, where a contracted 1099 worker handles boxing and shipping at a per-unit rate. This arrangement can continue under new ownership, though it may be adjusted depending on the buyer’s preferred logistics setup.
The business does not require a dedicated warehouse, retail location, or full-time employees.
Revenue has grown consistently over the past three years, reaching approximately $300K in 2025 with strong margins. Demand is supported by the fact that headgear is required equipment in youth sports, with regular replacement cycles.
The business is highly portable and can be operated from anywhere. It is well-suited for an owner-operator or an existing e-commerce buyer looking to add a differentiated product line.
Inventory of approximately $200K (at cost) is included in the sale.
Paid advertising. Current spend is modest; a disciplined Meta, Google, and Amazon PPC program has clear runway at current product margins.
International Amazon marketplaces. Canada, UK, and EU marketplaces have not been activated despite an active international community.
Product line extensions. The design patent supports natural extensions within the same IP family — additional colorways, youth-specific sizing, team customization, and complementary accessories.
Wholesale and B2B. Currently 100% DTC; specialty retailers, programs, and clubs represent established channels that have not been pursued.
Team and institutional sales. Bulk orders for programs, camps, and clubs are a proven category segment that has not been systematically developed.
Ambassador and content marketing. Influencer and content-driven marketing is a proven category playbook that current ownership has not executed at scale.
https://tworld.com/locations/Wisconsin/northeast-wisconsin/listings/Patent-Protected-E-Commerce-Brand-Niche-Athletic-Product-
Business Details
Year Established:
2014
Employees:
1
Reason for sale:
Retiring
Lease & Tenant Information
Lease Options:
N/A
Other Information
Listing Number:
60402-667547
Sales:
$309,123
Seller's Discretionary Earnings:
$138,364
Inventory:
$200,000
Posting Information
Posting ID:
ID tw:89830 / Listing Number 60402-667547
Business Category:
Sports Related Biz, Internet Related
Keywords:
Transworld
Send NDA Request
Please complete the form below to request the NDA for this listing. The broker will review your request and send the NDA for you to sign.
Posting Title
Patent-Protected E-Commerce Brand | Niche Athletic Product
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*89830
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NDA Signed Successfully!
Your NDA has been signed and submitted. The broker will review and countersign it. Once complete, you will receive access to confidential business details.
Agent, Broker or Seller Contact
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