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Buffalo, Erie County, New York
28-Year Category Leader | $13MM Revenue | $1.44MM SDE | In-House
Asking Price
$5,795,000
Revenue
Call/Email
Down
$5,500,000
Cash Flow
Call/Email
Name: Joe DiSorbo
Name
Joe DiSorbo
Description
The company is among the largest independent specialists in its category, and one of a handful of internet-native retailers of any kind to have thrived across three decades of fashion cycles and platform shifts.
Revenue flows through a branded Shopify storefront (≈85% of sales), a native mobile app with materially higher order values, Amazon US (growing ≈25% in 2026), Walmart, Etsy, and TikTok Shop. Behind those channels sits a fully owned audience of 2.6MM email profiles, 1.2MM SMS subscribers, and 3.9MM+ social followers — a marketing asset the buyer owns from day one rather than having to build.
An in-house gold department, led by a master jeweler and certified gemologist, produces 14k and 18k gold, diamond, and lab-grown-diamond pieces in the USA — a position no marketplace seller or dropshipper can replicate at the company's price point.
Investment Highlights:
Durable, diversified revenue: ≈$13MM for three straight years across six sales channels; ≈360K orders per year with zero customer concentration.
Vertical integration: in-house manufacturing, laser customization, photography studio, and fulfillment under one roof.
Owned audience at scale: email returns ≈4× and drives ≈12% of DTC revenue; 40% of customers are repeat buyers contributing ≈46% of sales.
Management in place: VP of Operations with 23 years' tenure and department leads of 10–20+ years; the owner works ≈10 hours/week remotely.
Growth levers unpulled: Amazon, mobile app, TikTok Shop, subscriptions, wholesale re-entry, international reactivation.
Bonus second brand: a complete, USA-made consumer brand with its own equipment and 1.4MMprofile email list conveys at no additional cost.
Amazon expansion — increase Amazon's share of the revenue mix through listing optimization, ad optimization, and new product launches; convert proven high-velocity FBM listings to FBA; launch an Amazon affiliate program; reactivate international accounts (the NA unified account already includes Canada, Mexico, and Brazil; EU/UK accounts have been paused since 2020 and are ready to relaunch).
Mobile app scale-up (Tapcart) — the app already delivers a high recurring-purchase rate and a ~$55 average order value, materially above the site average.
Growing the app-installed audience through push-notification marketing and app-exclusive drops is a proven, low-cost lever to shift revenue toward the company's highest-value channel.
TikTok Shop & live selling scale-up — infrastructure and host experience are already in place; launching a TikTok affiliate program is a natural next step.
Walmart & Etsy — currently small presences on both marketplaces, with substantial room to grow.
Subscription development — the existing subscription program runs ≈$6K/month today, representing a genuine build opportunity in a repeat-purchase category.
New skincare line — a piercing-aftercare spray and skin oils offer recurring-purchase potential, sold to an audience the company already owns.
Wholesale re-entry — wholesale was deliberately discontinued, leaving a clean re-entry path; the in-house gold manufacturing department could supply retailers and piercing studios.
Licensing & retail expansion — brand licensing and physical retail distribution remain untapped.
Bonus — second-brand relaunch — a complete second consumer brand (equipment, a 1.4MM-profile email list, USA production line) held at maintenance run rate today.
https://tworld.com/locations/New-York/buffalo/listings/28-Year-Category-Leader-13MM-Revenue-1-44MM-SDE-In-House-
Business Details
Year Established:
1998
Employees:
34
FE&E:
$690,409
Reason for sale:
Retiring
Lease & Tenant Information
Lease Options:
N/A
Other Information
Listing Number:
1101-245953
Sales:
$13,087,951
Inventory:
$2,397,560
Posting Information
Posting ID:
ID tw:91235 / Listing Number 1101-245953
Business Category:
Internet Related, Jewelry
Keywords:
Transworld
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Posting Title
28-Year Category Leader | $13MM Revenue | $1.44MM SDE | In-House
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*91235
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