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Harris County, Texas
PROFITABLE DNA NUTRITION PLATFORM 10,000 USERS
Asking Price
$1,199,000
Revenue
Call/Email
Down
$1,199,000
Cash Flow
Call/Email
Name: Tony Keane
Name
Tony Keane
Description
The company translates a customer's DNA into a practical, personalized way of eating. A proprietary algorithm classifies each customer into one of twenty named diet types, then generates a personalized meal plan and nutrition protocol built around how that individual actually metabolizes fat, carbohydrate, protein, caffeine, histamine, and dietary cholesterol. On top of that core sits a growing library of premium health reports — cardiovascular, methylation, micronutrient, longevity, sleep, and more — sold as an annual membership currently held by approximately 1,000 members, plus a branded supplement line matched to the genetic results.
This is a product with demonstrated durable product-market fit. It launched in 2018, has served thousands of customers, and has generated revenue continuously since. The twenty-diet-type framework is what customers connect with, talk about, and return for: an identity and a plan rather than a raw data dump. Customer acquisition runs on SEO, organic search, email, and word of mouth, supported by HSA/FSA eligibility and inbound demand from clinics and integrative-medicine practitioners.
The business is profitable and capital efficient. Revenue grew from under $60,000 to $555,300 in three years while remaining profitable every year. In 2025 it generated $327,200 in seller's discretionary earnings — a 59% SDE margin — on a fully remote operation with no full-time employees and approximately 79% gross margins.
The platform has also proven it can extend. A 2025 supplement line and a 2026 environmental-genomics release were both built and shipped on modest budgets using the existing architecture, and a consented research cohort has been accumulating alongside the core business. These represent optionality on top of a proven cash-generating core.
Highlights:
$555,300 revenue in 2025 | $327,200 SDE | ~79% gross margins
Eight consecutive years of sales on the core DNA nutrition product, launched 2018
~110% three-year revenue CAGR (FY22 $58.5K → FY25 $555.3K); SDE up from $29.9K to $327.2K
Proprietary twenty-diet-type taxonomy built on 200+ vetted genetic factors, each carrying an internal Science Grade derived from a two-year peer-reviewed literature review
AI engine generating personalized meal plans and nutrition protocols directly from genetic results
Approximately 1,000 members paying annual fees — an established subscription layer built without a dedicated conversion program
Two acquisition paths into the core product: physical test kits fulfilled through a CLIA-certified lab, and near-zero-COGS analysis of raw data uploaded from 23andMe and Ancestry
2025 supplement line with repeat-purchase behavior
Demonstrated B2B demand from wellness clinics, IV clinics, functional-medicine providers, and physicians
Strong SEO, low CAC, HSA/FSA eligible
Lean and remote: owner part-time plus four independent contractors, no physical overhead
Consented, transferable genome + environment research dataset — a monetization path not yet activated
• Expand the supplement line and complete the Amazon marketplace launch. The core analysis already tells every customer which supplements matter for them; the fulfillment of that recommendation is currently mostly unmonetized. This is the seller's view of the nearest-term opportunity.
• Push the raw-data upload channel. Millions of consumers hold 23andMe and Ancestry data with no ongoing use for it. This channel carries near-zero COGS and is undermarketed.
• Formalize the B2B channel. Demand from clinics, functional-medicine practices, universities, and sports teams is already arriving inbound. No structured partner program, pricing tier, or practitioner dashboard exists yet.
• Add reports to the membership library. Each new report increases the value of the existing ~1,000-member base with no change to acquisition cost. The architecture is purpose-built for this.
• Deepen the membership base. Roughly 1,000 of ~10,000 registered users currently subscribe, achieved without a dedicated conversion program. A buyer with lifecycle-marketing capability has clear headroom here.
• Activate data licensing. The consent framework already permits commercial research partnerships — an untapped, high-margin revenue line.
• Press the environmental-genomics position if the buyer's strategy favors it — differentiated and largely uncontested.
• International and partnership expansion, leveraging a high-margin digital delivery model.
• Market tailwind: the personalized nutrition and nutrigenomics market is projected to grow at a 17.4% compound annual rate through 2030 (Grand View Research).
https://tworld.com/locations/Texas/southandwesttexas/listings/PROFITABLE-DNA-NUTRITION-PLATFORM-10-000-USERS
Business Details
Year Established:
2018
Employees:
0
Reason for sale:
Next Level Growth
Lease & Tenant Information
Lease Options:
N/A
Other Information
Listing Number:
76931-479838
Sales:
$555,256
Seller's Discretionary Earnings:
$327,191
Inventory:
$4,000
Posting Information
Posting ID:
ID tw:82481 / Listing Number 76931-479838
Business Category:
Internet Related, Medical Related Biz
Keywords:
Transworld
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Please complete the form below to request the NDA for this listing. The broker will review your request and send the NDA for you to sign.
Posting Title
PROFITABLE DNA NUTRITION PLATFORM 10,000 USERS
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*82481
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Email (Required)
Phone (Required)
NDA Signed Successfully!
Your NDA has been signed and submitted. The broker will review and countersign it. Once complete, you will receive access to confidential business details.
Agent, Broker or Seller Contact
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