For Sale: Residential Home Staging - Founded In 2019 - San Diego, California


Asking Price

  • Address: San Diego,

  • Status: Active

  • Posting ID: 283266

  • 2/20/24

San Diego Residential Home Staging - Founded In 2019 Business For Sale


For sale is a residential home staging company founded in 2019, by real estate and design professionals trying to satisfy a need in the industry - a need they experienced over hundreds of times with their own properties. Whether the need is to stage a vacant or occupied home, the team is prepared to support you from consultation through the sale of the home. The goal is to create a lifestyle suitable to the property that buyers will want to experience.

The company grew rapidly and has been consistently profitable. 2021 was its strongest year at over $553k SDE on $1,065k revenue at the height of the boom but it has remained healthy since. The addition of another warehouse in 2022 put some pressure on SDE though sales have been a little stronger. Approximately 180 customers in each of recent years include real estate agents, investors, developers, and property managers - and many come back repeatedly. A well-staged home often sells more quickly and for more money. 95% of the business is staging though the wholesale license enables some furniture sales. 2022 gross sales was $1,273,405. SDE was $435,178. 2023 sales and earning were down because seller was focusing on family matters but 2024 is off to a very strong start with best sales and earnings in the first part of the year.  SBA possible with $400,000 down.

The business has the capacity to simultaneously stage 40-50 homes valued from $400kk-$10M in San Diego County. Operationally, the company is very robust with sophisticated software, Stage Force. Inventory management system with RFID tags RFID Gun (scanner). Pick and track furniture and accessories from anywhere, run reports re. investment per property, flexible photo management app. Every step is fully automated and ready for scale with a focus on marketing/networking and potential additional revenue streams.

There are 6 FT employees plus seller PT; lead designer/manager (seller), warehouse, office. With the recent addition of a manager, the seller will be able to scale back time working in the business. However, they are selling due to other business interests and family considerations. 

Assets Included:

  • Two warehouses, 1st 5230 sqft $6857.95, 2nd 4,065 sqft $8794.62 (added in 2022)/
  • Approximately $700,000 FMV in furniture and accessories and $130,000 in vehicles will transfer.
    • 2015 Mitsubishi Fuso 20' Box Truck 120,639 miles
    • 2017 Mitsubishi Fuso 16' Box Truck 134,227 miles
    • 2019 Mercedes Benz Sprinter Van Long 34,111 miles
    • 2019 Mercedes Benz Sprinter Van Long 24,183 miles

To get more information about this Residential Home Staging - Founded In 2019 business for sale in San Diego please phone Linnea Westlake (Intermediary, Broker - BRE License #:02028068) at 925-209-4592 - if you get voicemail please leave a detailed message - make sure you mention you saw this posting/ad #283266 on BizBen.com. In addition to phoning Linnea Westlake, make sure you email Linnea Westlake above to get more info about this Residential Home Staging - Founded In 2019, to ask any questions or request an appointment to see this business for sale. Thank you. License # 01100886. Transworld Business Brokers.

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  1. Name: Linnea Westlake
  2. phone iconPhone: 925-209-4592


  1. Asking Price: $985,750.00

  2. Down: $985,750.00

  3. Cash Flow: $435,178.00

  4. Revenue:    $1,273,405.00

  1. Area: San Diego

  2. City: San Diego

  1. Attributes:

    Broker CooperationTraining & SupportOwner/Seller Financing

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