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Santa Cruz County, California
PREMIER PADDLE & FOIL SPORTS RETAILER
Asking Price
$499,000
Revenue
Call/Email
Down
Call/Email
Cash Flow
Call/Email
Name: Datta Khalsa
Phone: Show phone number
Name
Datta Khalsa
Phone
Show phone number
Description
COVEWATER PADDLE SURF, INC.
Established Coastal Retailer + E-Commerce Operation
Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media
Financial Overview
-- Offered at: $499,000
-- Inventory: $380,000 – $400,000
-- Projected 2025 Gross Revenue: $670,000
-- Five-Year Average Gross Revenue (2020–2024): $606,000
-- 2025 YTD Growth (Jan–Aug vs. 2024): +32.6%
Overview:
Nationally recognized and locally beloved, this paddle and foil sports retailer has been a trusted resource for coastal enthusiasts since 2010. Originally launched as the first standup paddleboard (SUP) shop in North America, the business has grown into a go-to destination for high-performance water sports gear including SUP, hydrofoiling, wing foiling, electric foil assist, and Onewheel products.
Key Highlights:
• Sales trended up 32.6% 1st 3Q Y2025 over 1st 3Q Y2024
• First dedicated SUP shop in North America
• Expanded inventory to include foiling, electric assist, and Onewheel
• Exclusive dealer relationships with top global brands
• Early adopter of FoilDrive; first North American retailer in 2021
• Host and sponsor of major events: Santa Cruz Paddle Fest, Jay Race, Pier-to-Pier
• 2024 launch of a professionally built e-commerce site with nationwide shipping
• Consistently voted #1 SUP shop in Monterey Bay since opening
• Excellent customer feedback with 5-star Google and Yelp reviews
• Thousands of engaged social media followers
Business Details:
• Customer Base: Local, destination, and nationwide online buyers
• Revenue Streams: Retail sales, e-commerce, rentals, lessons, community events
• E-Commerce: Fully integrated and rapidly growing platform launched in 2024
• Media & Marketing: Active YouTube content, email outreach, and brand-aligned events
• Vendor Network: Strong brand relationships, including early access and exclusives
Opportunity:
With over a decade of name recognition, a growing national footprint, and a diverse, high-margin product mix, this business is well-positioned for continued growth. The current owner is stepping away due to health reasons, offering a turnkey opportunity with established systems, stable operations, and built-in demand. Ideal for an operator with experience in lifestyle retail, outdoor recreation, or direct-to-consumer e-commerce.
Business Details
Year Established:
2010
Reason for sale:
Health Reasons
Property Information
Premises Details:
Brick and Mortar Storefront and Profitable E-Commerce Website with Good online sales and room for growth.
Posting Information
Posting ID:
7006325
Attributes:
Broker Cooperation
Online/E-Commerce/Web
Training And Support
Attachments
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Posting Title
PREMIER PADDLE & FOIL SPORTS RETAILER
Posting ID
#7006325
Full Name (Required)
Email (Required)
Phone (Required)
Your NDA Request has been Sent!
Please check your email for updates — the seller will send you the NDA to review and sign before sharing any confidential details.
Agent, Broker or Seller Contact
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COMPLETE NDA & BUYER PROFILE VIA THIS LINK: https://form.jotform.com/251776186661164 COVEWATER PADDLE SURF, INC. Established Coastal Retailer + E-Commerce Operation Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media Financial Overview -- Offered at: $499,000 -- Inventory: $380,000 – $400,000 -- Projected 2025 Gross Revenue: $670,000 -- Five-Year Average Gross Revenue (2020–2024): $606,000 -- 2025 YTD Growth (Jan–Aug vs. 2024): +32.6% Overview: Nationally recognized and locally beloved, this paddle and foil sports retailer has been a trusted resource for coastal enthusiasts since 2010. Originally launched as the first standup paddleboard (SUP) shop in North America, the business has grown into a go-to destination for high-performance water sports gear including SUP, hydrofoiling, wing foiling, electric foil assist, and Onewheel products. Key Highlights: • Sales trended up 32.6% 1st 3Q Y2025 over 1st 3Q Y2024 • First dedicated SUP shop in North America • Expanded inventory to include foiling, electric assist, and Onewheel • Exclusive dealer relationships with top global brands • Early adopter of FoilDrive; first North American retailer in 2021 • Host and sponsor of major events: Santa Cruz Paddle Fest, Jay Race, Pier-to-Pier • 2024 launch of a professionally built e-commerce site with nationwide shipping • Consistently voted #1 SUP shop in Monterey Bay since opening • Excellent customer feedback with 5-star Google and Yelp reviews • Thousands of engaged social media followers Business Details: • Customer Base: Local, destination, and nationwide online buyers • Revenue Streams: Retail sales, e-commerce, rentals, lessons, community events • E-Commerce: Fully integrated and rapidly growing platform launched in 2024 • Media & Marketing: Active YouTube content, email outreach, and brand-aligned events • Vendor Network: Strong brand relationships, including early access and exclusives Opportunity: With over a decade of name recognition, a growing national footprint, and a diverse, high-margin product mix, this business is well-positioned for continued growth. The current owner is stepping away due to health reasons, offering a turnkey opportunity with established systems, stable operations, and built-in demand. Ideal for an operator with experience in lifestyle retail, outdoor recreation, or direct-to-consumer e-commerce.
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