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Sioux Falls, Lincoln County, South Dakota
Orange Theory Fitness for sale in Sioux Falls
Asking Price
$500,000
Revenue
Call/Email
Down
Call/Email
Cash Flow
Call/Email
Name: Carrie Peterson
Name
Carrie Peterson
Description
Key Features
Proven, superior brand: Part of a fast-growing, science-backed fitness franchise.
Strategic location: Situated at a bustling intersection with high visibility and consistent foot traffic, offering convenient access and strong market presence.
Fully operational facility: Equipped with heart-rate monitoring systems, performance dashboards, strength and cardio stations, and lockers and shower/changing rooms.
Established client base: Active membership underpinned by dynamic training programs, flexible class packs, and a 30-day risk-free guarantee—ideal for community building and retention.
On going training: The current owners are passionate about the success of this location and are committed to train and help you succeed as an owner.
The Sioux Falls Orangetheory Fitness studio is positioned for substantial growth over the next 12 months, driven by a strategic relaunch, aggressive member acquisition targets, and a proven revenue-building plan. Starting with an Active Member Base (AMB) of 180 in September 2025, the studio is projected to expand to 680 members by August 2026—a nearly 278% increase in just one year.
OTF has proven to be successful in markets of at least 15,000 rooftops near it's location, with more than 50,000 rooftops near the Sioux Falls location, this is poised for great growth.
Revenue projections reflect this rapid scaling:
Monthly revenue is forecast to grow from $37K in September 2025 to nearly $90K by August 2026.
Key milestones include surpassing $50K/month by December 2025, $60K/month by February 2026, and $70K+/month by August 2026.
Annual revenue is estimated at $840K with an average monthly revenue of $70K, supporting a projected annual profit of over $207K by year-end 2026.
Primary Drivers of Growth:
Member Acquisition Strategy – Consistent lead generation (100–175/month), targeted intro shows, and a strong close rate (60%) are designed to bring in over 500 net new members within 12 months.
Retention & Engagement – Maintaining attrition under 3% monthly and ensuring members attend an average of 2 workouts per week drives ongoing dues stability.
Revenue Diversification – Beyond dues (averaging $115/member), additional revenue from retail, OTbeat sales, packages, and events is expected to grow package sales by 268% and ancillary sales by 268% over the year.
Market Opportunity – Sioux Falls continues to experience strong population and economic growth, offering a robust base of potential members seeking high-quality fitness experiences.
Financial Impact of Growth:
At the projected 680 members, with stable dues and diversified revenue streams, the studio will operate with strong recurring cash flow and a healthy profit margin. The upward trajectory beyond August 2026 suggests significant scalability, with potential to surpass $1M in annual revenue within the following fiscal year.
Bottom Line:
This location is at a pivotal point—fully staffed, with systems in place and a clear growth roadmap. The combination of market demand, proven brand strength, and strong KPIs make this an attractive opportunity for sustained profitability and long-term value creation.
Currently, a new OTF would cost approx 1.2M to acquire and build. This is great offer to step into ownership with an established following. Furthermore, another location could be available.
https://tworld.com/locations/South-Dakota/thepetersongroup/listings/Orange-Theory-Fitness-for-sale-in-Sioux-Falls
Business Details
FE&E:
$200,000
Reason for sale:
No longer wish to be out of state owners
Lease & Tenant Information
Lease Expiration:
03/31/2027
Lease Options:
$6,670
Other Information
Listing Number:
60387-115047
Sales:
$133,665
Inventory:
$300,000
Posting Information
Posting ID:
ID tw:86084 / Listing Number 60387-115047
Business Category:
Fitness
Keywords:
Transworld
Send NDA Request
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Posting Title
Orange Theory Fitness for sale in Sioux Falls
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*86084
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Your NDA has been signed and submitted. The broker will review and countersign it. Once complete, you will receive access to confidential business details.
Agent, Broker or Seller Contact
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