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Stark County, Ohio
Stong Brand Stark County Florist, 66 Years of Accolades.
Asking Price
$49,900
Revenue
Call/Email
Down
$49,900
Cash Flow
Call/Email
Name: Brian Adolph
Name
Brian Adolph
Description
$101,842 Annual Revenue from Two Order Channels.
Business Description
Commission income arrives from out-of-area orders without a single additional delivery mile. A partner website routes orders beyond the immediate service area to network florists, returning a commission to this location on every transaction. Local orders move through in-house production across fresh arrangements, plants, gifts, and seasonal décor. Three part-time employees handle that production and service daily. The two-channel structure generates $101,842 in annual revenue.
Wedding florals, funeral arrangements, holiday production, everyday consumer orders, and corporate accounts each contribute to the annual total. No single category carries the full revenue load. Holiday and event peaks layer on top of institutional and corporate account volume that fills the calendar between those surges. That distribution produces consistent billing activity across all twelve months.
The $11,851 in SDE reflects current production volume with that cost advantage already embedded in the financial history. $5,000 in FF&E and $3,000 in inventory transfer at the $49,900 asking price. Thirty days of hands-on training covers production procedures, supplier relationships, and the partner website order workflow.
Business History
Floral retail at this Stark County location dates to 1960. The original production model centered on fresh arrangements and expanded across the following six decades to include plants, gifts, and seasonal décor as consumer purchasing patterns shifted. Partner website integration added a commission revenue channel that operates alongside in-house production without requiring additional staffing or delivery infrastructure.
The business is offered for sale due to owner retirement.
Potential Growth and Expansion
A direct local delivery ordering system captures digital customers without the commission structure that applies to partner-routed out-of-area orders. No facility changes are required to activate that channel.
Funeral homes, hotels, event venues, and Stark County corporate offices represent a direct outreach opportunity. Commercial account expansion requires no additional staff or production equipment.
Wedding florals generate higher per-order margins than everyday consumer arrangements. Bridal show participation and direct outreach to event coordinators build volume on existing production capability.
Seasonal décor and gift retail currently supplement floral revenue. Expanding those product lines for peak holiday periods adds revenue without facility or staffing changes.
A consistent visual presence on image-driven social media platforms reaches the wedding and event planning demographic at minimal cost. That channel is not currently active.
Competitive Overview
Stark County's retail floral market divides across three competitor types. Independent florists in retail space, grocery store floral departments, and national order-gathering services each occupy a different segment. Order-gatherers collect fees from each transaction and route fulfillment to local florists, compressing margins for the fulfilling florist while delivering inconsistent results to the end customer. Grocery departments serve a commodity price point and do not compete for wedding, funeral, or custom arrangement work.
Two structural positions define this operation's standing in that field. The active partner website generates commission income from out-of-area orders without requiring additional production capacity or delivery infrastructure.
Key Highlights
Annual revenue of $101,842 with SDE of $11,851 (11.6% margin)
Founded in 1960, 66 years of continuous operation in Stark County
3 part-time employees handling production and service
Building available separately
FF&E of $5,000 and inventory of $3,000 included in the $49,900 asking price
Dual revenue channels: in-house local production and partner website commission income
Revenue distributed across weddings, funerals, holidays, consumer, and corporate accounts
30 days of transition assistance provided; reason for sale is retirement
Financials Summary
Annual Revenue
$101,842
Seller's Discretionary Earnings
$11,851
SDE Margin
11.6%
Asking Price
$49,900
Price-to-SDE Multiple
4.21x
Monthly Rent
Negotiable or Building Purchase
FF&E
$5,000 (included)
Inventory
$3,000 (included)
Revenue Trend
Stable
Ideal Buyer Profile
$49,900 covers the full business acquisition including FF&E and inventory. The building is negotiated separately. A buyer prepared to work inside the operation daily extracts the most value from the 30-day training period and the existing account relationships. Three part-time employees handle production, but owner presence in client-facing roles drives account retention and development at this revenue level. Retail management, event coordination, or account sales experience translates directly to the wedding and corporate floral expansion opportunities.
Confidentiality Notice
A signed confidentiality agreement is required before financial details are released. Qualified buyers should contact the listing broker to request the full offering memorandum.
Transworld Business Advisors of Canton is Northeast Ohio's trusted business exit partner, serving Stark and Columbiana County entrepreneurs with confidential business brokerage, certified business valuations, and strategic exit planning. We specialize in helping retiring small business owners maximize value, preserve legacies, and execute confidential transitions. Our certified business appraisers provide accurate valuations for succession planning, business sales, and acquisition opportunities. Whether you're selling a family business, planning retirement, buying an established company, or need expert guidance through the complex business transition process, we deliver proven results for Canton's business community.
Potential Growth & Expansion
Let's talk real estate first: should the new owner buy both the business and the real estate, long-term passive income is available through 6 potential commercial spaces, if the buyer decides to lease them. This residual income is perfect for any investor, and ultimately means the buyer can build equity faster!
Now, the business itself presents multiple avenues for growth under new ownership. While it has maintained strong community recognition for decades, there remain untapped opportunities in both digital marketing and local partnerships that could significantly increase sales and visibility.
Digital Presence & Advertising
Online Marketing: Strategic investment in Google Ads, social media campaigns, and SEO targeting “Stark County florist” and “same-day delivery” keywords could drive higher traffic to the business’s online ordering platform.
E-commerce Expansion: Enhancing the website with modern design, recurring subscription options (weekly, monthly bouquets), and streamlined mobile ordering could capture a younger, tech-savvy audience.
Social Media Branding: Consistent engagement on Instagram, Facebook, and Pinterest can showcase arrangements and seasonal designs, creating ongoing customer engagement and referral opportunities.
Local Partnerships & Community Engagement
Healthcare Providers & Hospitals: Establishing formal contracts or partnerships with area hospitals and healthcare facilities would provide a steady stream of orders for patient gifts, celebrations, and sympathy flowers.
Funeral Homes & Cemeteries: Strengthening relationships with funeral directors and cemeteries can ensure consistent business in sympathy arrangements and memorial services.
Corporate Accounts: Targeting local businesses, chambers of commerce, and professional organizations for recurring orders (office décor, client gifts, employee recognition) offers another layer of stability.
Schools & Universities: Partnering with area schools and colleges for proms, graduations, fundraisers, and events could provide high-volume seasonal orders.
Event Venues: With the Pro Football Hall of Fame and numerous banquet and reception centers nearby, establishing preferred vendor status for weddings, banquets, and large events could drive significant revenue growth.
Operational Enhancements
Delivery Fleet Expansion: Investing in delivery capacity ensures fast, reliable service, which can differentiate the business from online-only competitors.
Cross-Selling & Upselling: Expanding gift offerings (candles, chocolates, balloons, home décor) provides additional sales per order and creates new seasonal promotions.
Subscription & Membership Models: Offering “flower-of-the-month” clubs, wedding floral packages, and corporate subscription services can secure predictable recurring revenue.
By leveraging its strong brand reputation and community roots, this business has the potential to double its reach with focused marketing and proactive relationship-building, positioning it as the premier full-service florist in Stark County.
https://tworld.com/locations/Ohio/canton/listings/Stong-Brand-Stark-County-Florist-66-Years-of-Accolades-
Business Details
Year Established:
1960
Employees:
3
FE&E:
$5,000
Reason for sale:
Retirement
Lease & Tenant Information
Lease Options:
N/A
Other Information
Listing Number:
60364-328293
Sales:
$101,842
Seller's Discretionary Earnings:
$11,851
Inventory:
$3,000
Posting Information
Posting ID:
ID tw:86366 / Listing Number 60364-328293
Business Category:
Flower Related
Keywords:
Transworld
Send NDA Request
Please complete the form below to request the NDA for this listing. The broker will review your request and send the NDA for you to sign.
Posting Title
Stong Brand Stark County Florist, 66 Years of Accolades.
Posting ID
#*4f25b71bf80b1ae3c9631c81a097d24c*86366
Full Name (Required)
Email (Required)
Phone (Required)
NDA Signed Successfully!
Your NDA has been signed and submitted. The broker will review and countersign it. Once complete, you will receive access to confidential business details.
Agent, Broker or Seller Contact
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Business broker and real estate services in the Los Angeles and Orange County areas. 10 years experience with great negotiating skills. To sell a business or buy a business in the LA or Orange County Areas phone Jack and his team at 562-787-4989 Cell / Text.
Southern California
ProInter
Brett Sargent
Sunbelt Business Brokers of Sacramento
Sunbelt of Sacramento, California is the exclusive franchisee representative of Sunbelt Business Brokerage for the Northern California territory. Headquartered out of the Sacramento region, Sunbelt of Sacramento covers multiple counties in Northern California, representing both Sellers and Buyers in Main Street as well as Mid-Market business transactions. Sunbelt of Sacramento provides full...
Sacramento, Placer, Yolo El Dorado Counties
ProInter
Ran Kim
VR Business Brokers
Since 1982, we have been helping buyers and sellers of small businesses achieve their goals. With over 25 experienced associates who speak more than a dozen languages, we are proud to serve California’s diverse business community. Our office is centrally located at the crossroads of Los Angeles and Orange Counties, with convenient access to Riverside and San Bernardino Counties as well. We are...
Southern California
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