$12,516,660.00
Asking Price
Status: Active
Posting ID: 292969
5/29/25
Description
This company is the largest provider of freediving, underwater hunting, and scuba diving services in the United States. It operates as a premier destination for water sports enthusiasts, offering a comprehensive range of activities, training, and equipment for divers of all skill levels. The business provides top-tier instruction in freediving and scuba diving, along with specialized underwater hunting programs, catering to both recreational and professional divers. It boasts a strategic coastal location, ideal for accessing prime diving sites, and maintains a strong reputation for safety, expertise, and customer satisfaction. The company also offers a full line of high-quality diving gear and accessories, supported by a robust retail and service operation. Specific details, including the business name, will be disclosed upon signing a Non-Disclosure Agreement (NDA).
Founded in 2007 by Dr. Petros Yiannikouros, Spear America has evolved from a niche exporter to one of the largest purveyors of freediving and spearfishing equipment in the United States.
Potential Growth
1. Expand eCommerce Sales
SpearAmerica.com has an established digital storefront with strong domain authority. Strategic investments in SEO, paid media, and social marketing (Instagram, YouTube, TikTok) could significantly increase online sales, particularly for private-label and exclusive gear.
2. Geographic Expansion
With the current model proven in multiple SoCal markets, the business is ripe for replication in other dive-heavy regions like Northern California, Florida, Hawaii, and even internationally via franchise/licensing or corporate-owned expansion.
3. Dive Travel & Training
Adding dive travel packages, certifications, and courses (freediving, scuba) would increase foot traffic and recurring revenue, especially from new divers looking to get certified or upgrade equipment.
4. B2B & Institutional Sales
Expand sales to government, military, law enforcement, and dive training institutions. The company is already trusted in the enthusiast community and could gain traction in institutional markets.
5. Product Development & Private Label Growth
Further investment in American Dive Co.'s private label product lines can significantly improve margins and brand equity. There's also potential to develop proprietary gear or collaborate with influencers in the spearfishing and diving industries.
6. Subscription or Membership Model
Introduce a VIP Club or Membership Plan offering perks such as discounts, early access to new gear, and exclusive content to drive customer loyalty and predictable monthly revenue.
Competitive Overview
Market Position
Spear America is a recognized leader in the niche market of spearfishing and dive gear in Southern California. It competes favorably with big-box dive shops and online retailers due to its specialized selection, knowledgeable staff, and strong brand identity.
Key Differentiators:
Niche Expertise: The staff are all divers — not general sporting goods employees — offering a personalized, expert buying experience.
Exclusive Brands: The business holds unique vendor relationships and private label lines not found in most dive stores.
Multi-Location Presence: Few competitors operate with 3 physical locations plus a full online storefront.
Community Engagement: Involved in local dive events and clubs, reinforcing brand loyalty.
Competitors include:
Local Dive Shops: Often limited in size and selection, with only one storefront and low online presence.
Online Retail Giants: While Amazon and LeisurePro offer scale, they lack community, expertise, and physical touchpoints.
Direct-to-Consumer Brands: Some manufacturers sell direct, but rarely offer the full range of gear, fitting services, and in-person consultation.
Owner occupied building at 2950 Airway Ave, A7, Costa Mesa, CA 92626, ~6,600 sq ft (plus an additional 1,400 sq ft mezzanine.
To get more information about this Dive Shop - Large Provider, High Quality business for sale in please phone Tyler Applegate (Agent - BRE License #:01257001) at 949-942-1989 Office and 310-621-2920 Cell - if you get voicemail please leave a detailed message - make sure you mention you saw this posting/ad #292969 on BizBen.com. In addition to phoning Tyler Applegate, make sure you email Tyler Applegate above to get more info about this Dive Shop - Large Provider, High Quality, to ask any questions or request an appointment to see this business for sale. Thank you. License # 01257001. Transworld Business Advisors of Newport Beach.
Contact
Details
Asking Price: $12,516,660.00
Down: $2,503,332.00
Cash Flow: $765,319.00
Revenue: $5,006,664.00
Area:
City: None Given
Attributes:
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