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Is Crowd Funding A Viable Way To Raise Money To Buy A Small Business?

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Comments & Replies: 2     Views: 6580     Posted By: Peter Siegel MBA  Peter Siegel MBA: Business Purchase Financing Expert

We're hearing more and more about "crowd funding" through sites like gofundme and kickstarter as a possible way to raise the cash needed to buy a small business. This method of collecting funds has proven successful in other kinds of situations. Could this strategy work when buying a small business?

Topics: Business Purchase Financing, Buying A Business, Deal Structures     Tags: buying a business, financing



We're hearing more and more about "crowd funding" through sites like gofundme and kickstarter as a possible way to raise the cash needed to buy a small business. This method of collecting funds has proven successful in other kinds of situations. Examples are people who are needy, seeking financial help from strangers on the internet in order to pay for life saving medical procedures or to cover rent payments and avoid becoming homeless. And there are entrepreneurs launching new businesses or perfecting new products who appeal to people who might like their ideas and be willing to provide some of the cash needed to convert a good plan into an operating business.

And, of course, we receive online solicitations every day from people running for public office-some not even those who will represent us in local, state or national government. And a number of causes have taken to the internet to get financial help saving the endangered watermoose mouse, the Burmese rose-and-carnation hybrid (the "rosenation"), and to save our planet from errant meteorites.

But what about raising money to buy a liquor store, accounting practice, machine shop or other kind of enterprise already operating? I've been watching this area of financing closely because of my special interest in this topic. I've had the opportunity to arrange business purchase financing for buyers for more than 15 years. I'm as curious as many people are, about whether some form of crowd funding can become a viable means of business purchase financing?

In my opinion, the crowd funding strategy for small business purchase money is the hardest "sell" of the many causes for which "donees" have their hands out through their computers.

Most of the fund raising pleas come with some compelling reason that might evoke an emotional reaction from prospective donors. Helping to "save" someone or something, or being partially responsible for creation of an exciting new business or product, are requests that might touch our hearts, or our sense of adventure.

By comparison, there is little emotional gratification helping someone you don't know who wants to acquire a business.

I've heard about crowd funding requests, for this purpose, that offer an incentive related to an interest in the company to be purchased. I don't think that has worked very well. Even people who know each other and want to acquire a business together, can have difficulty determining each participant's share of ownership. Imagine the challenge of convincing strangers to put their money into something they haven't seen or studied, from a person they don't know, with the reward of a financial interest, based on a calculation using figures that can't readily be verified.

And a business lawyer tells me that if an entrepreneur is raising money from strangers to buy a business in exchange for an interest in that business, the activity might be interpreted as a public sale of stock. And that requires the person seeking the money to do so in strict adherence to complex requirements found in Federal Securities Law.

An interesting variation on this approach is for the fund raiser to offer non-financial benefits to cash contributors. So, for example, a restaurant purchaser might ask for money from people in the community with the understanding that donors will be assigned the "best seats in the house" when they come for dinner. Or the buyer of a retail store might recognize donor customers with considerable discounts at the cash register.

I've heard this idea discussed but have not seen it happening in practice. If any of my colleagues in the industry are aware of a successful fund raising effort along these lines, please let readers know about it in the comments section below.

But so far, I think the response to the question about whether crowd funding by a small business purchaser is proving to be viable as a way to get cash to complete a deal is: not yet. But with new social networking technologies and more clever incentives ideas, we may see examples of crowd funding used successfully to raise business purchase funds in the future.


With regards to a liquor license a "crowd funding" technique may cause problems because an ABC investigator wants to know exactly where all the money came from and who gave it to person who is being investigated. An ABC investigator wants to verify that no money to the buy the business comes from illegal activity, etc. I've heard of business in communities participating in "loyalty cards" where they reward customers who frequent their business often. It's been my experience that crowd funding works best with a cool invention or an inventor trying to get something into a prototype mold.


  Helpful Resources To Assist In Selling And Buying California Businesses
Janet Carrera: Escrow & Bulk Sale Service - SF Bay Area

Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.

Peter Siegel, MBA, BizBen Founder, Lead Facilitator - ProBuy, ProSell

Founder & President Of BizBen.com (since 1994) & BizBenNetwork.com. I am the Lead Facilitator for the ProSell & ProBuy Programs on both platforms. I consult daily with business buyers, owner/sellers, and intermediaries daily about buying and selling businesses. Reach me direct at 925-785-3118.

Shalonda Chappel-Pilgram: Escrow & Bulk Sale Services - Southern California

Escrow services to brokers/agents, sellers, & buyers. Established 43 years. Extraordinary service. Experienced with handling difficult transactions. One stop for all your escrow needs: Bulk sales, lien searches, UCC searches, liquor license transfers, publishing & recording services. 951-808-3972.

Willard Michlin, CPA, Certified Fraud Examiner, Due Diligence

Willard Michlin, CPA #106752, offers buyers step by step training & assistance in doing Due Diligence Services when they are thinking of making an offer, or are in process of investigating a business purchase. He helps to determine the actual net profit even when there is cash. Call 805-428-2063.

Diane Boudreau-Tschetter: Escrow & Bulk Sale Services - CA

California Business Escrow, Inc. is a full service independent escrow company serving all of California and has expertise in a wide range of escrows. Our team prides itself on providing an exceptional escrow experience. For more info phone Diane Boudreau-Tschetter at 888-383-3331 or 209-838-1100.

Helen Yoo, New Century Escrow - Escrow Services In Southern California

New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.

Brad Steinberg, Broker - Laundromat Specialists

PWS is the leading laundromat broker in California. Since 1968 PWS has brokered over 2,500 laundromat sales. With over 90 employees dedicated to the coin laundry industry, PWS has 18 licensed agents, a 3 person in-house finance department, 10 service technicians and a 20 person parts department.

Elizabeth McGovern: Escrow Services - San Francisco Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.


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