First, we must define, who are the Millennials? The exact years are up for debate, but Millennials were born during approximately between 1981-1986, which today would be between 22 and 37 years of age. A large percentage of Millennials are children of the Baby Boomer generation (1946-1964) and a bit of generation X (1965-1980). Millennials grew up in the shadow of the great recession of 2008, and many have seen parents who worked corporate jobs forced into early retirement through downsizing and massive layoffs, while some industries, such as print media, are unrecognizable and essentially a dying industry. According to a Forbes article from February 2017, “Over 62% of millennials have considered starting their own business, with 72% feeling that startups and entrepreneurs are a necessary economic force for creating jobs and driving innovation.”
As Baby Boomers begin retiring and selling their small business, one must ask, what exactly are Millennials looking for when buying a small business?
1. A business has a strong social media presence
Yelp, Facebook, Instagram, Twitter, and all the rest of the social media platforms are extremely important, and the business should have a strong presence on these platforms. Deciding to eat at a certain restaurant or drink at a certain bar can be determined by their Yelp reviews to this generation. A business owner is missing out on marketing towards a large percentage of people if they are not up to speed on their social media presence.
2. A business should feel local and authentic
As previously stated, many Millennials have watched their parents forced into early retirement, and because of that, have a cynical attitude towards major corporations, which they view as cold and soulless. Millennials like to feel like their business experience is unique and personal and they are not just another clog in the wheel.
3. Millennials love to share their experiences
A business, particularly a restaurant, cafe, or bar, must have Wi-Fi. Why spend a lot of money on advertising, when loyal customers will do that for you through social media and other platforms. A good Facebook or Instagram page allows business owners to engage with their customers even after they have left and keep them engaged so they come back again and again.
4. Know where your product comes from
This is especially true with restaurant owners. Millennials are more apt to ask if a meat or chicken is from a local farm or if it is from a free-range (cage free) farm. Also, many Millennials are concerned about the environment, and so recyclable products and "going green" is important to them. Many people of this generation, this concerning restaurants, appreciate craft beers and are more open to products that are gluten free.
Millennials, like all people, are interested in owning a business that will be able to provide for them and their families, but they are also interested in providing an environment that feels unique and authentic, and hopefully one that can give back and enrich their community.
|Helpful Resources To Assist In Selling And Buying California Businesses|
|Diane Boudreau-Tschetter: Escrow & Bulk Sale Services In California
California Business Escrow, Inc. is a full service independent escrow company serving all of California and has expertise in a wide range of escrows. Our team prides itself on providing an exceptional escrow experience. For more info phone Diane Boudreau-Tschetter at 888-383-3331 or 209-838-1100.
|Shalonda Chappel: Escrow & Bulk Sale Services - Southern California
Escrow services to brokers/agents, sellers, & buyers. Established 43 years. Extraordinary service. Experienced with handling difficult transactions. One stop for all your escrow needs: Bulk sales, lien searches, UCC searches, liquor license transfers, publishing & recording services. 951-808-3972.
|William F. Ziprick, Attorney: Legal Services For Buyers And Sellers
Through creative problem solving, attention to detail, accessibility, & understanding that unnecessary delay is often a deal killer, I work closely with my clients and other professionals to consistently achieve a high rate of closings. Office: 909-255-8353, Cell: 509-951-7230.
|Helen Yoo, New Century Escrow - Escrow Services In Southern California
Helen Yoo at New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.
|Joe Ranieri, Business Broker: Orange, LA County Areas
Having owned both retail and restaurant businesses for over 20 years, my interest turned to selling businesses rather than owning them. I specialize in Los Angeles & Orange County restaurants, fast food independents and chains, bars, & liquor stores. Call me direct at 714-292-5448 Cell/Text.
|Mike Hurrell, Broker: Laundry Specialist - Southern California
Providencia Properties Inc in association with Golden State Laundry Systems is a full service Coin Laundry Real Estate Broker. At GSLS you will receive personalized attention from our professional staff of coin laundry experts. To sell or buy a Southern CA laundromat call Mike at 310-223-2240 X209.
|Larry Larsen: Laundry Consulting, Brokerage, Insurance
40+ years of experience in the sales, ownership, management, and construction of laundries. He is a licensed broker active in the sale of laundries, licensed insurance agent specializing in laundry insurance, remodeling, new equipment. Larry Larsen - phone me direct at 714-630-9274 or 714-630-Wash.
|Elizabeth McGovern: Escrow Services - San Francisco Bay Area
McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.
|Related Articles, Events, Blog Posts, Discussions, Videos, Interviews|
|Getting An SBA Loan To Buy A Small Business: Dispelling Some Major Myths
When seeking SBA loan financing many potential business buyers have wrong information about the process of securing the best financing to buy a business. Peter Siegel, MBA (at 925-785-3118) a business purchase financing expert delves into the myths and facts regarding SBA loan financing.
|BizBen Podcast & Webinar: Business Purchase Financing And SBA Loan Options
Ever wonder what is involved in obtaining business purchase financing to buy a business or franchise? Peter Siegel, MBA who has over 25 years advising on all types of financing for business buyers in this BizBen Podcast & Webinar - SBA loans, Non-SBA Financing, Alternative Financing Sources.
|Business Purchase Financing Expert Peter Siegel - Tips On Proving Cash Flow
What are the actual "provable" adjusted net earnings (cash flow) of a small to mid-sized business being purchased? Buyers need to look carefully at all financial info for the "real" adjusted net income/cash flow. Peter Siegel, MBA (BizBen ProBuy & ProSell Lead Facilitator) at 925-785-3118 explains.
|Top 100 List: This Week's Top Motivated Business Buyers And Their Requests!
If you're trying to sell a business - check out this week's top 100 business buyers - one of these buyers may be looking to buy your type and location of business! This list is updated weekly - make sure you check it frequently! Are you searching to buy - get on this list and reach seller direct!
|Completing An Audit Before Selling Your Small Business: Audit Pros And Cons
Is an audit before selling a small business worth it? Brian Loring (Business Broker) explores both the pros and cons of performing an audit before selling a business. Brian details both sides for owners thinking of evaluating if a small business intensive audit is worth the cost and effort.
|Thinking About Selling A Small Business? Know These 8 Factors That Matter
The likelihood of selling a business is often determined by external factors in the marketplace. Here are 8 influences on how easy, or difficult it might be when selling a small California business. Peter Siegel, MBA at 925-785-3118 (BizBen ProSell Program) explains these factors for owner/sellers.
|Deposits With Business Purchase Agreements: How Much? Structure? Refundable?
Purchase agreements when buying or selling a small business can be tricky. A top Southern CA Business Broker discusses this topic including multiple strategies regarding deposits with business purchase agreements. Lee Petsas (Orange County Business Broker) at 714-363-044 contributes this blog post
|Selling My Business: How Many Business Brokers, Agents Should I Interview?
Choosing a business broker to sell your business can be crucial to the success of it selling. A broker who you have an exclusive listing agreement with, which I recommend vs. open listing, will essentially be your partner during the listing term in getting your business sold. Joe Ranieri explains.