It's not surprising that a number of Californians looking into purchasing a small business decide they want to buy a coin laundry. The business can operate and produce money without needing constant owner involvement. In fact, a typical owner may work only an hour or two a day in the coin laundry business. And because it is an enterprise that deals only in cash, there is no need to carry receivables or to provide the service without getting paid. In fact, payment is made before the service is provided.
What is surprising is the number of potential buyers who are misinformed about a few important facts regarding the business and as a consequence are at risk of making an error when deciding to buy a specific business at a certain price, or when failing to recognize a good offering and neglecting to make an effort to buy it.
Even some business brokers who are not well informed about how to evaluate and buy a coin laundry are misinformed about critical aspects of the business and may give clients bad advice.
Four of the most common misconceptions held by many buyers and some business sales professionals are:
1. There's no worry about getting a lease for the property where the business is located. It's almost sure that the landlord doesn't want to change the use of the space where the coin laundry is located. It is too expensive and involved to remove all of the plumbing and convert a coin laundry property for some other use. Besides, if the business premises is part of a property with other retail businesses, the landowner wants to keep the coin laundry operating. That's because it will attract customers, while their clothes are in the machines, to the surrounding businesses. And that's an amenity that will cause other businesses to want to locate near the property. In other words, having a laundry in, for example, a strip mall, will help the landowner attract other commercial tenants. As the saying goes, once a coin laundry (at a location) always a coin laundry.
The Fact: I know of at least six cases in which buyers purchased a coin laundry with five years or less remaining on the lease, after they were convinced they would be able to renew once the lease expired. In one situation the landlord sold the property containing the laundry and other businesses to a developer who waited for the leases to expire, then knocked down the structures and built an apartment complex. Another landlord decided he wanted to be in the coin laundry business. At the end of the tenant's lease, the landowner refused to extend the lease and then offered to purchase the equipment from the former tenant, but at a fraction of the equipment value.
2. You can figure out the coin laundry's gross income by analyzing the water bills paid during the past several months. That's a way the buyer can verify the revenue figure and not have to rely on the seller's claims. The formula is fairly simple. It's starts with determining the amount of water purchased by the business over a period of time, say a month. Calculate the average amount of water used per wash by the washing machines, and divide that figure into the total water usage (the total usually is expressed in cubic feet on the water bill, but with simple math can be converted to gallons--about 7.5 gallons per cubic foot). The result of that division represents the number of washes sold in the month. Multiply that figure by the average cost per wash, to get the total amount collected from the washing machines during that period of time. A fairly useful rule of thumb is that the dryers generate one-third the sum produced by the washing machines. Some potential buyers, having done that exercise, discovered that the real sales volume was lower than the figure quoted by the seller.
The Fact: This seems like a clever way to figure out how much revenue the seller really has received, were it not for the fact that water meter measurements in many parts of the state - many parts of the U.S. for that matter - are extremely inaccurate. Another problem with this approach is that some sellers, knowing prospective buyers will do that math, simply run up their water usage - perhaps by leaving the spigot open in a wash tub or a bathroom sink - before they put the business on the market. Smart entrepreneurs who want to buy a coin laundry and feel it's helpful to analyze water usage, ask to see water bills going back a few years. And they become suspicious if the seller can't produce older records, or if the records indicate the water usage suddenly jumped a few months ago - about the time the owner decided to sell.
3. To determine the amount of adjusted net earnings collected by the owner of a coin laundry, simply count up add backs and include them in the total. The biggest add back may be depreciation, which is a non-cash expense.
The Fact: The fallacy in this approach is simply that much or all of the sum designated as depreciation may actually be needed to replace the equipment. And that is, technically, the purpose of depreciation. In some businesses, you can add back depreciation when determining seller's cash flow. That idea is not as accurate when dealing with a coin laundry.
4. The best coin laundries are the ones with the most machines. A business with 35 machines is bound to be producing fifty percent more revenue than one with 22 machines.
The Fact: An important trend in the coin laundry business is to replace many of the smaller machines with a few larger ones. The typical coin laundry that is popular with customers will have a few 20 lb. machines for the bachelor who wants to wash a few garments and towels with a single load or the customer wanting to wash a bed spread or other large item. It is the 40 and 55 lb. machines, however, that are the most popular among customers and will keep them coming back. People like the ability to handle a week's worth of clothing, towels, linen and so forth with one wash in a machine that will accommodate a bigger load. Customers figure they will save money that way, and they'll definitely save time. Look at the mix of machines rather than the number to determine how well the coin laundry business is attracting customers and generating revenue. It's better to have the 22 machines that are busy all of the time than a larger space and more machines to run and repair than will be used on a constant basis.
By understanding the truth behind some of the most common - not always accurate - assumptions regarding the laundromat business, a business buyer will be able to make wiser choices when deciding what to buy and how much to pay.
About The Author: Peter Siegel, MBA is the Founder (of BizBen.com) & the Director Of the BizBen California Network (founded in 1994!) consisting of business buyers, owner/sellers, business brokers, agents, intermediaries, and advisors (there are over 90,000 users, and 8,000+ listings posted on BizBen.com). To join (FREE) the BizBen California Network, phone Peter Siegel direct at 866-270-6278 - get signed up for laundries for sale listings (Email Alerts) before they hit the market, view requests from serious business buyers - wanted notices, notices about upcoming FREE online webinars on the topic of buying and selling California small and mid-sized businesses and much more!
|Helpful Resources To Assist In Selling And Buying California Businesses|
|Brad Steinberg, Broker - Laundromat Specialists
Laundry specialists - founded in 1968 by three laundry professionals, PWS is a family-owned corporation. Through the years it has grown to become the largest vended laundry equipment distributor in the United States. Call Brad Steinberg at 323-721-8832 to sell or buy a coin or card laundromat.
|Janet Carrera - Escrow & Bulk Sale Services - SF Bay Area
Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.
|Mike Hurrell, Broker: Coin & Card Laundry Specialist Brokerage
Providencia Properties Inc in association with Golden State Laundry Systems is a full service Coin Laundry Real Estate Broker. At GSLS you will receive personalized attention from our professional staff of coin laundry experts. To sell or buy a Southern CA laundromat call Mike at 310-223-2240 X209.
|Jordan Green, JRG Communications - Marketing Services For Brokers, Agents
A marketing communications company assisting business brokers & agents. Services include: social media management, custom website creation & design, content creation services, optimizing & posting listings on business-for-sale websites, custom articles & blog post creation. Call 866-620-2752.
|Steve Erlinger: Laundry Broker, Consultant - Orange/Riverside Counties
I specialize in the laundry industry (Broker/Consultant at 949-500-5893) - Riverside, Orange Counties. I assist buyers navigate the many facets of finding, evaluating, and operating a laundry business. I also help current laundry owners find additional stores, sell, evaluate an existing laundromat.
|Hasan Abdullah, Esq. E-2, Immigration Legal Assistance
I have over 10 years experience with E-2's and immigration issues. E-2's approved for as little as $10,000. Let me assist you with E-2 visa strategies when buying and selling a small to mid-sized California business. Mention BizBen.com for a FREE consultation when phoning me direct at 510-500-1155.
|Mark Chatow, Esq.: Legal Services For Buying, Selling Businesses
Mark has a broad range of small business purchase & sale experience from analyzing potential acquisition targets to successfully guiding buyers and sellers through the purchase & sale of small businesses. Mark can assist with contracts, negotiations, legal matters, etc. Reach Mark at 949-478-8393.
|Chuck Post: Laundry Buyer Representation, Consulting, Due Diligence
Chuck Post has 32 years experience in the laundry industry, specializing in assisting laundry buyers (and entrepreneurs) with buying or starting up, building, re-tooling, laundries throughout California. Laundry buyer representation, consulting, due-diligence, lease negotiations, laundry valuations.
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