Are you ready to sell your business, but need help in marketing a business listing to possible buyers? Since 90% of buyers want to buy a business online, take advantage of the chance that digital marketing offers to sell your company quickly. Whether you run a large corporation or a small local business, efficient online business listing marketing can help you sell your company quickly rather than waiting years. The secret is understanding where to list a business for sale and how to list it.
When selling a business, visibility is everything. The most successful approach to selling a business online is through a business marketplace website, which connects sellers with serious, prospective buyers. BizBen is an industry-leading platform that provides a comprehensive online marketplace for buying and selling businesses. When selling a business, visibility is everything. The most successful approach to selling a business online is through a business marketplace website, which connects sellers with serious, prospective buyers. BizBen is an industry-leading platform that provides a comprehensive online marketplace for buying and selling businesses.
If you list your company or business on BizBen, you can boost your chances of making business sales because BizBen offers a unique buyer base. Buyers on BizBen are actively seeking new business listings, hoping to meet their goal of becoming business owners. BizBen is the right choice for anyone buying or selling a business online. You can easily create your business listing by entering the business information in the required fields or communicating with the business broker expert.
Use keywords the buyers might search for and highlight the unique selling points.
If your listing is confidential, you can hide the location; the more you share, the more likely the buyers will find it there. Including an address to show the map on your listing. If you don’t want to show the address, show the country or state. The more information you share, the more searches your listing will appear in.
Over 30% of the buyers search by category. You can pick two categories, so buyers are more likely to find your listing.
Always show a visual representation of your business. If your listing is confidential, use a stock photo. Poor quality and blurry photos can turn buyers away. Watermarks and other information are not acceptable.
Listings can include key financials to get more leads. Asking price and the cash flow are most important. Asking the price tells buyers the total amount you are selling the business for. The amount that remains after deducting any asset depreciation and any owner interest payments from your initial before-tax profit is known as cash flow. Gross revenue shows the buyers how much the business is making before expenses. FF&E, meaning furniture, fixtures, and equipment, are significant for asset sales. The value of merchandised raw materials and completed and unfinished goods that have not yet been sold is known as inventory. This value can be included in the sales price or valued separately. Your content or business broker can help you determine these values.
Mention the current assets and liabilities, the age, and performance of assets.
Include all the essential facts in the description. Emphasize the strengths, future potentials, and unique features that make your business stand out. Don’t hype it up, exaggerate, or use all caps.
Sharing a brief overview of some success stories or benchmarks in your business journey may also make them interested in learning more about it.
Respond to the buyers within 24 hours. A slow response can mean a missed opportunity.
BizBen appears higher in the search results, increasing the probability of your listing reaching numerous audiences. Moreover, they have a network of business brokers who are experts and have been serving for a long time.
Review your completed listing, edit, and finalize.
Click the publish button to list your ad.
Now, you are ready to sell your business on the Internet’s largest business-for-sale network in California.
Why should I buy your business? This is the common question every buyer may ask or think about when they view your business listing. Find out the unique selling propositions of your business and discuss what makes your business stand out—is that the location, the revenue, the resources, or anything else that is unique and might add value to the buyer? Consider it before planning to sell your business to provide your listing with a competitive edge.
Contributor:
Cheryl's a restaurant business broker, over 25 years in the bar and restaurant industry coupled with a J.D. Cheryl works tirelessly to create successful strategies and effective negotiations for those who wish to purchase a new or sell an existing bar, restaurant, cafe, or night club. 415-309-2722
ServingCity Of San Francisco
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