When on your search to buy liquor store businesses, consider additional ways that you may use the location to generate additional revenue streams. Wine and spirits are an important and profitable part of the American culture -- and by implementing a few creative programs and events you can reach new audiences, drive customer loyalty, and increase profitability.
Wine Tasting Events
When you buy liquor store businesses, you're not only limited to shelf sales. Consider holding weekly or monthly wine tasting events in your liquor store. Invite local winery representatives to pour wines, sign bottles, and educate consumers on the history of the wines and vineyards. People love to have a story to share with friends and family when they serve wine at parties or around the dinner table. As a result of the event, shoppers may pick up several bottles of wine that they would have never considered before.
Mixed Drink Classes
Another way to boost sales and traffic after you buy liquor store locations is to host mixed drink making classes. Many customers aren't sure what they can create with the many different types of liquors and mixers on your shelves. Hosting weekly events that teach people how to make one or two new concoctions gives them a reason to purchase new liquors, mixers, gadgets, and glasses.
Wine Pairing Classes
While many love to toast a glass of wine at dinner and serve wine at parties, many people will admit that they are not necessarily wine aficionados. They aren't sure which type of wine to serve with which foods or how a $40 bottle of wine differs from an $8 bottle of wine. Educating the public on wine choices and options is not only fun for them, but profitable you. Many people who buy liquor store locations won't consider these out of the box revenue streams, meaning more market share for you.
When looking to buy liquor store locations, look for retail spaces that have either a back room or a section that can accommodate an event such as these. By hosting an event you can drive new traffic to your liquor store that may not have come in otherwise.
|Helpful Resources To Assist In Selling And Buying California Businesses|
|Randall Barondess CBB, Business Brokerage Services - Central Coast
Experts at: Preparing Businesses For Sale, No-Cost Valuations and Lease Modifications. MaxOne Business, a REMAX ONE Company prepares small, mid-sized and large businesses for sale by confidentially packaging the business and providing guidance throughout the sales process.
|AJ Rana - Business Broker, San Francisco Bay Area
Professionals who understand the importance of world class business brokerage service and the value it can create. Specializing in assisting sellers and buyers with retail stores, restaurants, hospitality & lodging, manufacturing operations, distribution companies, e-commerce and service businesses.
|Peter Siegel, MBA: Business Purchase Financing Solutions
Niche business purchase financing advisory and loan placement services with SBA and Non-SBA Financing, Retirement Fund Rollover Solutions, Combo Financing Packages. To get professionally pre-qualified or more information on the ProBuy/ProSell Programs: 925-785-3118.
|Rick Carlson, Business Broker - Southern California
You Will Never Feel Lost In The Shuffle. Many Brokers Simply Send Out An NDA And That's The End Of Communication. All Buyers Receive A Personal Meeting With An Ace Acquisition Specialist So They Can Recommend The Perfect Business For You. Phone Rick direct at 800-985-4939.
|Elizabeth McGovern: Escrow Services - San Francisco Bay Area
McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.
|Manjit Singh, Business Broker - SF Bay Area, Central Valley
Assistance in the SF Bay Area & Valley. Contact me about buying or selling a restaurant, liquor store, gas stations, markets, and c-store businesses. If you are looking to buy or sell a SF Bay Area, Central Valley liquor store, market, c-store, restaurant, etc phone me direct at 510-417-9429 Cell.
|Joe Ranieri, Business Broker: Orange, LA County Areas
Having owned retail/restaurant businesses for over 20 years, my interest turned to selling businesses rather than owning them. I specialize in LA & Orange County restaurants, fast food independents and chains, bars, & liquor stores. Call 714-292-5448 Cell/Text.
|Jim Saxton, Liquor License Broker & Consultant - SF Bay Area
20 years experience of local governmental requirements, such as Police Departments, Zoning / Planning Departments, and ABC District Offices, my company Liquor Licenses of SF Bay Area is very qualified to resolve all of your concerns during the liquor license transfer process. Call 925-787-0770.
|Related Articles, Events, Blog Posts, Discussions, Videos, Interviews|
|3 Tips for Increasing Profitability When Buying A California Liquor Store
When on your search to buy a liquor store business, consider additional ways that you may use the location to generate additional revenue streams. Peter Siegel, MBA (Liquor Store Purchase Financing, ProBuy/ProSell BizBen Programs) at 925-785-3118 discusses buying California liquor store strategies.
|Article On Buying C-Stores: Finding Moneymaking Convenience Stores
Trying to find the best convenient store for sale? Learn how to find convenient stores for sale with high traffic, profitable locations to maximize your investment. Peter Siegel, MBA (925-785-3118) the Director of the ProBuy & ProSell Programs with BizBen.com explores this topic on buying a C-Store.
|Successful Liquor Store Buyer: Shares Liquor Store Buying Tips With BizBen
Buying a liquor store can present some major challenges to buyers - a recent client on the BizBen ProBuy Program relates to Peter Siegel, MBA what the major challenges may be when searching for and buying a California liquor store business. Read what other Liquor Store advisors have to say as well!
|When Buying A Liquor Store - Is Location Important? Many Items Factor In
Does Location matter when purchasing a liquor store? Some experts believe that while it is still important, location is not as important in the liquor store as it is with other businesses. Peter Siegel, MBA (BizBen ProBuy Program & Liquor Store Financing Expert) at 925-785-3118 discusses this topic.
|Should I Buy A Business That is Losing Money? Feedback From Top Advisors
Are businesses worth taking a look at when they are losing money? Multiple Advisors & Business Brokers weigh in on this topic and say yes! (but be careful) on a BizBen Discussion. Some great feedback on this topic will make potential business buyers (and money losing sellers) want to read this info!
|5 Myths About Selling A California Business: Best Tips For Sellers & Brokers
Peter Siegel, MBA (at 925-785-3118) - BizBen Director discusses myths associated with the process of selling a business and some of them can actually cause deals to fall through. Don't let your sale be comprised, be aware of these common misconceptions related to the process of selling a business.
|Tips When Using Escrow Bulk Sale Services When Buying Or Selling A Business
The final part of the business for sale transaction is the escrow and bulk sale process by Peter Siegel, MBA (Business Purchase Financing Expert, ProBuy & ProSell Program Advisor) answers questions and describes the escrow and bulk sale process. Peter can be reached direct at 925-785-3118.
|Pricing A Small Business For Sale - Several Factors Play A Valuation Role!
As an Advisor On BizBen I talk to many California business owners, business buyers, brokers, and agents on a daily basis about valuing California small to mid-sized businesses. Many key factors go into this analysis including market demand, history of earnings, and even how the deal is structured.