How To Create A Business Plan For A Small Business

How To Create A Business Plan

According to the Small Business Administration, a business plan is defined as: "A business plan precisely defines your business, identifies your goals and serves as your firm's resume."


By my definition, a business plan is a living document that should serve several purposes for your business.  When you are buying a small business, a business plan will assist you in obtaining business purchase financing by showing lenders, investors and other constituents how you plan to repay their investment by running a profitable company.  By going through the process of writing a business plan you greatly improve the chances that your business will survive and thrive as you've take the steps to understand the company and you will have an idea of what you need to do before you take over.

Once you become the owner, your business plan should act as a blueprint for how your small business will operate and it should clearly lay out your plans for growth.  It should describe your plans over the next three to five years and have goals attached to the plans.  You also need to provide details on how you plan to achieve those goals.  Having a good business plan and revisiting it often should be part of every company's strategic planning initiatives.  It will help guide your management team in working toward the same goal.

Online Services and Templates

Now that you understand the importance of a business plan you have to figure out how to write a good one that is actually going to be beneficial to your business. I've seen many business plans throughout my time in this industry and I can tell you, not all of them are created equal. There are a lot of business plan writing services online and templates available for purchase.  I wouldn't recommend hiring someone to write your business plan.  They don't know your business the way you do and this plan needs to be something you are behind and vested in.

A lot of people try to use a template and plug in relevant information.  Every business is different, so using a template and following it exactly probably won't give you what your business needs. You can certainly use a template as a guide but I recommend you take a closer look at your company and personalize your plan accordingly.

The Components of a Business Plan

With that said, there are several areas most business plans will address.  They include:

The Executive Summary
Company Overview
Business Offerings
Marketing Plan
Management Team
Financial Projections

Let's Get Started

Before you dive in and get started, you need to clearly define what your goals and objectives are.  As I said, this should be a living document, meaning it changes as your business changes, so the plan you write today may end up looking completely different a few years down the road.   The first step is to think about your company and where it is today.  Are there areas that need improvement?  Is there an aspect of your company that you know has growth potential?  Take a critical look at your company and assess what you want and need to change, and then think about where you want the company to be five years from that point.  Use the answers to these questions to start writing your plan.  Now, let's dig into each section of a typical business plan and I'll give you some tips on how to create each section.

The Executive Summary

Even though the executive summary will be the first part of your finished business plan, I recommend you write it last.  The executive summary is meant to be exactly what its name implies, a summary of what readers can expect to find in your plan.  So, to write an accurate summary, create your entire business plan then read through the finish product.  Use highlights from the finished plan to create this section.

Company Overview

The company overview should provide more detailed information about your business.  Think of it similar to a business profile where you layout when the company was started and why.  Don't put too much emphasis on what exactly the company does in this section, as you will cover it in greater detail in the business offerings portion of the plan.

If the company has an established mission and vision statement, you can include it here.  You may want to include an organizational chart that shows how the company is managed.  If you have patents, trademarks or any other items like this that are unique to your business, this would also be the place to include information about them.   

Business Offerings

In this section, you should get more in depth as to why the company is in business by talking about the product or services you sell.  If you sell a product, get into detail about your role in the sales cycle.  Are you a manufacturer, distributor or retailer?  If you offer a service, give details about the services and how they are rendered to clients.  Whether you sell a product or service, this is the place to identify future growth opportunities.

Marketing Plan

Believe it or not, many business owners often overlook the marketing plan as a part of their business plan.  While many companies have separate documents that discuss their marketing strategy in greater detail, your business plan should include some sort of marketing strategy.  You can have the greatest products and services around but if you don't have a plan as to how you are going to let potential customers know about them, your business probably won't go far.  Use this section to also do an analysis of the market and your competition.

Strategy and Implementation

This section is where you pull it all together!  Marketing plans are great, vision statements are great and financial projections are great, but you have to have a clear plan as to how and when you are going to bring all these things to life.  In this section you should include as much detail as you can on how you to plan to achieve your goals.  If you are looking for financing, this is the section most investors will zone in on.  It is also a good idea to include a timeline of when you plan to do things and projected outcomes.

Management Team

So who is going to do all this work that you've just detailed in the strategy section?  Your management team.  Use this section to introduce your management team and to provide information about their qualifications.  If you are using your plan to obtain financing, including each team member's resume is a good idea.  From an investor standpoint, when they see a qualified management team, they may feel that there is less risk of the business not succeeding so detail how each person will contribute to achieving the business's goals.

Financial Projections

This section should be the last you write prior to the executive summary.  This is the section where you go through your plan and pull together an overview of everything you've stated throughout the plan and how it impacts your finances.    You should include a projected P&L, a balance sheet and a cash flow statement.  If you are buying an existing business you can use the financials that the current owner has provided as a starting point.  Take into consideration the changes you plan to make and create projected financials accordingly. Understand that these numbers are just your projections, not actual accounting figures.

While it is a time consuming task, writing a business plan is very important and should be easy if you are knowledgeable of your business.   Don't view writing a business plan as a daunting task that has to get done.  Instead, think of it as creating a blueprint for your business's success and get to work!

Peter Siegel, MBAAbout This Contributor: Peter Siegel, MBA is the Founder & Senior Advisor (ProBuy & ProSell Programs) at (established 1994, 8000+ California businesses for sale, 500 new & refreshed postings/posts daily) working with business buyers, owners/sellers, brokers, agents, investors, & advisors). Phone him at 925-785-3118 to discuss strategies regarding buying, selling, (or financing a puchase of) CA businesses.

Categories: BizBen Blog Contributor, Buying A Business, General Info, How To Buy A Business, How To Sell A Business

Comments Regarding This Blog Post

These are great points, Peter. Dealing with many business owners, I've found that the most successful ones are those that have their goals WRITTEN down and are made known to others around them to ensure accountability. I agree implementation is important and taking action is what helps the business owner connect the dots. The fact that, yes, the business plan is a living document, is also important, because I've known business owners who have great plans that exist either in a drawer or desktop computer but never are implemented in real life, because of the fear of failure by taking risk.

  Helpful Resources To Assist In Selling And Buying California Businesses
Orville Wright, Business Broker: Central Valley Area

Central Valley Business Brokerage a full service Business Brokerage company. We specialize in assisting business owner/sellers and buyers in these Central Valley Counties: Fresno, Tulare, Kern, Madera, Kings, Mariposa with buying & selling small to mid-sized businesses, valuations, & exit planning.

Timothy Cunha JD, Business Broker: SF Bay Area

SF Bay Area experienced attorney, & business broker. I & my EvergreenGold team offer owners sound advice & expertise to build business value & achieve profitable sales. For a FREE business evaluation & SWOT analysis for your business call me direct at 650-600-3751, 650-866-5393 Text.

Lee Petsas, Business Broker: Southern California Area

Lee Petsas has been selling businesses with UBI Business Brokers in Southern CA since 1981. In 1999 he became the Owner and Broker for UBI. He has been approved multiple times by Courts as an Expert Witness in the area of Business Valuations.

Taj Randhawa, Business Broker Specialist - Gas Stations, Liquor Stores

If you are interested buying or selling a gas station, liquor store feel free to phone me for a consultation. My vast experience & specialization in gas stations & liquor stores helps me in serving my clients with full confidence, trust & sincerity. Serving Central Valley, SF Bay Area. 559-259-4247.

Brad Steinberg, Business Broker: Laundromat Specialist

PWS is the leading laundromat broker in California. Since 1968 PWS has brokered over 2,500 laundromat sales. With over 90 employees dedicated to the coin laundry industry, PWS has 18 licensed agents, a 3 person in-house finance department, 10 service technicians and a 20 person parts department.

Randall Barondess CBB, Business Brokerage Services - Central Coast

Experts at: Preparing Businesses For Sale, No-Cost Valuations and Lease Modifications. MaxOne Business, a REMAX ONE Company prepares small, mid-sized and large businesses for sale by confidentially packaging the business and providing guidance throughout the sales process.

Steve Erlinger: Laundry Broker, Consultant - Southern California

I specialize in the laundry industry broker and consultant in Southern California. I assist buyers navigate the many facets of finding, evaluating, and operating a laundry business. I also help current laundry owners find additional stores, sell, evaluate an existing laundromat. Call 949-500-5893.

Jack Oh, Business Broker: Southern California

Business broker and real estate services in the Los Angeles and Orange County areas. 10 years experience with great negotiating skills. To sell a business or buy a business in the LA or Orange County Areas phone Jack and his team at 562-787-4989 Cell / Text.

  Related Articles, Events, Blog Posts, Discussions, Videos, Interviews
Laundromat Business Valuations: Could Buyers Of Laundries Be Overpaying?

Chuck Post (laundry buyer rep, consultant, due-diligence expert) discusses the factors of appraising laundries. Why such high purchase prices is baffling - many times the value is so misunderstood that it results in laundry buyers over-paying for a laundromat. Reach Chuck direct at 619-227-5711.

When Buying A Laundry Why Buyers Should Have An Exit Strategy When Buying

Chuck Post (reach him at 619-227-5711) a laundry consultant, specialty broker, buyer representative & due diligence advisor starts this discussion on why it's important to have an exit strategy in mind while buying a laundromat! He & others explain why this concept is so important to serious buyers.

Laundromats: Are They Good Investments For Business Buyers? We Discuss This.

Are laundries good investments for buyers? Chuck Post, (at 619-227-5711 - California laundry consultant, due diligence services, and laundry buyer representation) discusses this topic with other advisors & brokers in this BizBen Discussion about laundry investments and if they are good investments.

Selling A Laundromat? Top Tips: Valuation, Pricing, Finding Buyers, Resouces

Laundrys are popular choices among business buyers as they often can be successfully run as an absentee run business. You need to be strategic about when you sell your Laundromat so you don't get taken to the cleaners! Peter Siegel, MBA (at BizBen) provides laundry purchase financing - 925-785-3118.

Buying A Restaurant With Financing: 5 Options For Restaurant Business Buyers

In this Discussion, Peter Siegel MBA (Business Purchase Financing Advisor at 925-785-3118) discusses financing of purchasing a small to mid-sized restaurant business (with or without real estate). When it comes to financing a restaurant, potential restaurant buyers have many options to choose from.

Buying A California Gas Station: Top 5 Risks For Gas Station Business Buyers

Those seeking to buy gas station business opportunities need to know about five factors that can make this purchase particularly risky compared to other businesses. Peter Siegel, MBA (BizBen ProBuy Program & Business Purchase Financing Expert) at 925-785-3118 discusses this topic about gas stations.

Laundry Broker Explains Laundry Leases: 4 Big Issues For Buyers And Sellers

Chuck Post (Laundry Buyer Rep, Consultant, Due Diligence) discusses what laundry buyers and sellers should consider when reviewing and considering a laundromat lease. A must read for potential laundry buyers and owner/sellers of card and coin operated laundromats. Reach Chuck at 619-227-5711.

FREE Live Laundry Seminars For Buyers: See Our Upcoming Schedule Of Seminars

Looking to buy or start up a card or coin laundromat? PWS Laundry is presenting their schedule of upcoming Seminars for laundry buyers & entrepreneurs. These informative live Seminars will cover an overview of the laundry industry, selecting the right location, an overview of leases, Q&A, plus more.

Quick Service Mediterranean Restaurant Chain For Sale
Tim Cunha Business Brokerage
Prabhjot Randhawa Business Broker SF Bay Area
Larry Larsen Laundromat Broker
Vlogs and Podcasts
New Postings Reports On BizBen Sign Up
California Educational Events Buying And Selling Businesses
Business For Sale California Stats
BizBen ProBuy Program
Advertise On BizBen

BizBen - Where California Deals Get Done! 888-212-4747
7172 Regional Street #364 · Dublin, CA. 94568
BizBen · Copyright © 1994 - 2020, All Rights Reserved

Clost Login

Please confirm your registration by clicking the link we've sent to .

If you can't see it, please check your junk mail folder.

If you have any problems registering, or need assistance with your new BizBen User Account please phone BizBen Customer Support at 888-212-4747.

First Name:*
Last Name:*
Email Address:*
Confirm Email:*
Create Password:*
Confirm Password:*

You Are A:

Email Address:

500 New & Refreshed Detailed Postings Daily
Over 2500 Resources Available On BizBen
Since 1994. Where California Deals Get Done!
Selling A Laundromat? Top Tips: Valuation, Pricing, Finding Buyers, Reso...
Read More News
Tips From A Restaurant Broker - Check A Restaurant For Karma Before You ...
Read More News