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Selling eCommerce Businesses: Tips For Online Website Business Owners


Selling An Online eCommerce Business

In an advanced, technologically savvy era, virtually anything can be done, purchased or explored via cyberspace. From paying bills, to buying clothing and groceries and having them delivered straight to the front door, large corporations and small businesses alike have made lives easier by going digital and allowing people to run errands and accomplish their daily tasks without leaving their homes.

The industry of eCommerce businesses is booming, with the market more than doubling from 2014 to 2015. With a hot market, owners can look forward to enjoying a price in the range of 4 to 6 times their adjusted net income, understanding that the more money the business makes, the higher the multiple will be. When preparing to sell an e-commerce business, an owner must take the time, approximately 3 or so months, to prepare their eCommerce online portal for sale.

During this period of time, a seller should compile all financial records, including their profit and loss income statement from the previous 3 years, (4 or more years for larger e-commerce businesses), and a document that details everything from the market that they serve, to staffing, industry trends, customer base, and the products/services that the business sells/provides online.

The more information that is gathered and included in this will not only attract potential eCommerce website buyers, but also give them a clear picture of what to expect when acquiring the business, therefore speeding up the selling and training processes with the buyer.

Potential business buyers who are interested in viewing this information and are seriously inquiring about an e-commerce business should first sign a non-disclosure agreement to learn more about the business.

As a seller, it is highly encouraged to obtain representation by an eCommerce business broker professional to help you compile all necessary documents that will help you sell your eCommerce company. By having a business broker intermediary represent you, this will drastically decrease the amount of time it will take you to be prepared to sell your online business and will save you a lot of time and stress along the way.

An eCommerce broker specialist will typically charge between 10-12 percent of the selling price of your company, but that shouldn't discourage you from using one because they will help you secure a higher selling price and save you months of time and effort.

Over 50 percent of all eCommerce businesses sell within the first 90 days of being posted, and that is most achievable by using a team of business professionals to help you every step of the way.

More Information About Buying & Selling eCommerce Online Businesses:

View All eCommerce Businesses For Sale & Wanted To Buy Postings

eCommerce Business Brokers & Intermediaries To Assist You

Financing Assistance Advisors To Help You Buy eCommerce Companies

Articles, Blog Posts, Events Concerning eCommerce Businesses - Buying & Selling

Peter Siegel, MBAAbout This Author: Peter Siegel, MBA (Business Purchase Financing Expert, ProBuy & ProSell Program Advisor) at BizBen (started in 1994, 8000+ California businesses for sale, 500 new & refreshed postings/posts daily) working with business buyers, business owners/sellers, brokers, agents, investors, & advisors). Phone him at 925-785-3118 to discuss strategies regarding buying, selling, (or financing a puchase of) California small to mid-sized businesses.

Categories: BizBen Blog Contributor, How To Sell A Business, Selling A Business


Comments Regarding This Blog Post


Peter's article is all great advice. We have several eCommerce business opportunities available and more on the horizon. People considering selling through our brokerage have found my 5-page white paper, "Selling the Software or Technology Business", very helpful in planning, pricing, and executing the sale of their business. I cover special aspects of setting a value for such a business, 12 things NOT to do in such a sale, and specifics about intellectual property, legal representation, and finding the right buyer. I'm happy to share that report with anyone with no obligation.... just ask.






  Helpful Resources To Assist In Selling And Buying California Businesses
Rob Hartman: Business Broker, SF Bay Area

Business brokerage services in the SF Bay Area. I bring skill, integrity and energy to all of my clients & our projects. I'm accustomed to working with a wide variety of clients and their businesses; large or small, simple or highly complex. Free consult. Contact me at 650-279-3097 Cell/Text.

Brad Steinberg, Business Broker: Laundromat Specialist

PWS is the leading laundromat broker in California. Since 1968 PWS has brokered over 2,500 laundromat sales. With over 90 employees dedicated to the coin laundry industry, PWS has 18 licensed agents, a 3 person in-house finance department, 10 service technicians and a 20 person parts department.

Willard Michlin, CPA, Certified Fraud Examiner, Due Diligence

Willard Michlin, CPA #106752, offers buyers step by step training & assistance in doing Due Diligence Services when they are thinking of making an offer, or are in process of investigating a business purchase. He helps to determine the actual net profit even when there is cash. Call 805-428-2063.

Rick Carlson, Business Broker - Southern California

You Will Never Feel Lost In The Shuffle. Many Brokers Simply Send Out An NDA And That's The End Of Communication. All Buyers Receive A Personal Meeting With An Ace Acquisition Specialist So They Can Recommend The Perfect Business For You. Phone Rick direct at 800-985-4939.

Timothy Cunha JD, Business Broker: SF Bay Area

SF Bay Area experienced attorney, & business broker. I & my EvergreenGold team offer owners sound advice & expertise to build business value & achieve profitable sales. Call today for a FREE business evaluation & SWOT analysis for your business. Call me direct at 650-600-3751, 650-866-5393 Text.

Elizabeth McGovern: Escrow Services - San Francisco Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.

Helen Yoo, New Century Escrow - Escrow Services In Southern California

New Century Escrow, Inc. is a fully licensed & bonded independent escrow company. Over 20 years combined experience in handling bulk escrow transactions. Multi-lingual staff that speaks your language, including Korean, Chinese, Vietnamese. Call Helen Yoo direct at 626-890-1151.

Michael Floorman, Business Brokerage, BTI, San Francisco Bay Area

Business Team, San Jose (Campbell) located in the Pruneyard Towers at Bascom and Hamilton. Established in 1981 Business Team with over 6600 sales to date has 1000 business listings to choose from, paid Google advertising. We offer highly trained and experienced professionals.


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Buying An eCommerce Business: Tips About Purchasing eCommerce Businesses...
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Selling eCommerce Businesses: Great Tips For Online Website Business Own...
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