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Advertising A Business For Sale: Best And Worst - Words, Phrases, Strategies

Selling a business is hard enough but using the wrong word, text, and strategy can really delay or outright kill a campaign to sell a small business successfully. Peter Siegel, MBA - Founder and Lead Advisor at BizBen.com shares his advice to brokers, agents, and owner/sellers who want excellent results when placing a business for sale posting and attracting the right buyers who are serious about going into contract.

Refer to the text/words/phrases below when writing or posting a business for sale posting/ad and utilize as many of the "Best Words & Phrases" throughout the copy in your business for sale posting.

Make sure you don't utilize any of the "Worst Text & Phrase" choices below - you don't want to insult the intelligence of motivated and serious business buyers looking to buy a small to mid-sized business.

Remember the first 30 to 45 days is critical when selling a small business online - make sure your text is perfect the first time when posting your business for sale online!

Best Text And Word Phrases To Utilize In Your Business For Sale Posting (Use Only If They Are True In Your Situation!):

Good Books And Records
Verifiable Financials
Owner Is Retiring
Great Location
Real Estate Included
SBA Loan Pre-Qualified
Owner Carry Back Note
Health Forces Owner To Sell
Owner Will Carry
Owner Financing
Growing Sales
Growing Revenues
Consistent Earnings
Stable Revenues
High Adjusted Net Income
Provable Cash Flow
Staff In Place
Absentee Run
Semi-Absentee Run
For Sale By Owner
Relocatable
Home Based
Training And Support Provided
Long Established
Employees In Place
Management In Place
Easy Operation
Easy To Learn
Training Will Be Provided By Owner
Room For Growth
Steady Clients/Clientele
Computerized Operations
POS System In Place
Updated Client Database
Good Track Record
Owner Will Train
Owner Will Carry A Note - Help Finance The Deal
Long Lease In Place
Great Lease Terms
Will Cooperate With Brokers And Agents

Great Advertising Strategies & Text Choices:

- Give As Much Info As Possible - Buyers Respond To More Info
- Give As Much Geo Area Info As Possible - City, County, Area, etc.


Worst Text & Word Phrases In Business For Sale Postings (Please Don't Use These Or Any Variations Of These):

Potential!
Owner Must Sale
My Loss Is Your Gain
No Training Provided By Owner
Don't Let This Opportunity Slip Away
Will Sell Quickly
Moving Must Sell Quickly
Location, Location, Location
Must Check This Out
Act Fast Before It's Gone
Priced To Sell
Will Not Last
Money Maker
In A A+ Location
Must Move Quickly
Don't Lose Out

Not So Smart Advertising Strategies & Text Choices:

- Using All Capital Letters On Words
- Not Listing Any Financial Information (Or Very Little)
- Not Giving A Selling Price or Price Range
- Not Giving A General Location
- Giving Very Little Information In Posting
- Using Multiple Exclamations - like !!!!!!!! to make a point, etc.


Contributor:

Peter
Areas Served: Nationwide - All Areas
Phone:  925-785-3118 Cell, 925-785-3118 Text
Peter Siegel, MBA - Founder Of BizBen.com & SBALoanAdvisors.com (25+ years), Advisor for the ProSell, ProBuy, ProIntermediary, ProAdvisor Programs. I advise sellers, brokers, buyers daily about buying, selling, SBA loan financing throughout the Nation. Reach me direct at 925-785-3118 call/text.



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