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5 Tips To Help You Sell Your Deli


Selling Your Deli 5 Tips

When it comes to buying a food related business, buyers have many options.  If you look through the business for sale listings you will find any number of specialty restaurants, coffee shops, food franchises and more.  As a Deli owner looking to sell your business, you will be faced with some competition from other companies that are also on the market.

The key to successfully selling your deli or any other business for that matter is preparation.  Being prepared to sell your business could mean the difference between closing a deal and not.

With BizBen offering many deli restaurants for sale online, here are 5 tips to help you get prepared to sell your deli restaurant business:

Tip #1 - Understand Your Position In The Market

Many buyers do not understand the difference between a true delicatessen and a sandwich shop.  I mention this because as an owner it is important for you to know your position in the market.  Not only are you competing with other delis for sale, but you are also competing with other food businesses and some buyers may not understand what makes your business different than others on the market.  With that, be sure to provide potential buyers with a detailed description of your business that makes it clear that they are getting a Deli, not a sandwich shop.

Tip #2 - Help With Financing

In today's business for sale market, it is pretty common for owners to provide some sort of business purchase financing when they sell their company.  Lending institutions like to see it as a part of the deal and offering to hold a portion of the loan helps the business buyer because they don't have to qualify for as much traditional financing.

To start, think about how much of the note you are comfortable carrying.  Work with a professional business broker to help you structure a deal you are comfortable with.  You may also want to involve your Accountant and Attorney in this process.  Next, go to your lending institution and get your business pre-approved for financing.  Getting pre-approved will also assist the buyer in obtaining business purchase financing because your business will gain instant credibility when the buyer's lending institution sees the business has already been reviewed by another lender.

Tip # 3 - Provide Training

Be prepared to provide training to the new owner and highlight your willingness to do this in the documents you provide potential buyers.  For many new business owners, training and learning the ropes of the business they want to buy is a big selling feature.  For this reason, many Entrepreneurs who are first time business buyers opt to purchase a franchise because they know they will receive the training they need to be successful in running the company.  Independent business owners can compete with franchises in the training area by their willingness to train the new owner.  

Offering training is not only a benefit to the new owner, but also a benefit to you, especially if you are providing financing.  If the new owner has the training to successfully run the business, they are less likely to fail and go out of business.  If you are holding a portion of the loan, this insures you will be repaid the money owed to you.

Tip #4 - Focus On What Makes You Different Than Your Competitors

There is a lot of competition in the food industry.  You are not only competing with other Delis but other restaurants in general.  So, when it comes to your business, it is important that you tell potential buyers what makes your company different and better than some of the other options on the market.  Many Delis do a big lunch business and have a very loyal customer base during that meal time.  Others provide catering services for corporate functions and parties which sets them apart from others.  Regardless of what your unique selling feature is, be sure you point it out to potential buyers.

#5 - Prepare Your Deli To Be Sold

When you are putting your deli business on the market to be sold you MUST make sure it is in great physical condition.  No one wants to eat in a dirty restaurant and a potential owner certainly doesn't want to buy one.  With that, take the time to do a thorough cleaning of the facility.  If you don't have time, hire a professional.  The cost will pay for itself in the end.  I also suggest doing minor repairs and "face lift" type projects like adding a coat of paint and updating the small details that can make a big impact when a buyer sees your Deli for the first time.

Peter Siegel, MBAAbout The Author: Peter Siegel, MBA is the Founder & Advisor (ProBuy & ProSell Programs) at BizBen.com and BizBenNetwork. He works with potential business buyers, business sellers, brokers, agents, investors, & advisors. Reach him direct at 866-270-6278 to discuss strategies regarding buying, selling, (or financing a puchase of) small to mid-sized businesses.


Categories: BizBen Blog Contributor, Buying A Business, How To Buy A Business


Comments Regarding This Blog Post


An important thing for the seller to do is to keep ordering inventory all the way up to closing. I have had sellers who cut back on inventory as they approach their closing date. I always remind the seller that the buyer will buy their inventory on top of the purchase price, and so do not damage the business by limiting your kitchen.

It's also key that the buyer remains the quality of meats/cheeses/bread that the seller has, because the customers might not be able to articulate it specially, but if you buy less expensive inventory, they will say "hmm tastes different, not as good as with the previous owner" and stop coming.


  Helpful Resources To Assist In Selling And Buying California Businesses
Mark Chatow, Esq.: Legal Services For Buying, Selling Businesses

Mark has a broad range of small business purchase & sale experience from analyzing potential acquisition targets to successfully guiding buyers and sellers through the purchase & sale of small businesses. Mark can assist with contracts, negotiations, legal matters, etc. Reach Mark at 949-478-8393.

Bob Baumgarten, Business Broker: Orange, LA Counties

National Business Brokerage is a full service brokerage company that has been serving buyers and sellers of Southern California businesses since 1994. We are dedicated to providing the highest standards of professional service for our clients. Phone Bob direct at 949-588-8727.

Chris Seaman, Business Broker - San Diego County Area

Founded in 1994, First Choice Business Brokers has accelerated to become one of the most successful Business Sales Organizations in the world. Our team of agents have gone through extensive training to become experts in the field of business brokerage. Call Chris at 858-578-4111 for more info.

Ryan Clark, Business Broker, Southern California

The Veld Group provides a refreshing approach to Business Brokerage, Mergers & Acquisitions and Business Consulting and Valuations. From Your Street to Wall Street, we cater to Main Street Businesses as well as more complex Strategic Firms and Start-Ups. Phone Ryan at 310-652-8353.

Matt Sadati, Business Broker, SF Bay Area, Northern CA

I have Engineering and Law, JD degree, with over 30 years of experience in all phases of entrepreneurship. During the past 15 years my concentration has been in business of mergers and consulting. I have owned and operated over 33 businesses each having one to 30 branches.

Elizabeth McGovern: Escrow Services - SF Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.

Joe Ranieri, Business Broker, Orange & LA County Areas

Having owned retail/restaurant businesses for over 20 years, my interest turned to listing and selling businesses rather than owning them. I specialize tend to specialize in Orange County high volume restaurants, fast food independents and chains, bars and liquor stores. Call 714-292-5448.

Ken Oppeltz, Business Broker, San Diego County

We have been San Diegos premier business broker and merger and acquisition specialist since 1989. Staffed with some of the best-qualified and most experienced business brokers in the industry, our professionals have all earned or are candidates for the Certified Business Intermediary (CBI).


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