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5 Tips To Help You Sell Your Deli


Selling Your Deli 5 Tips

When it comes to buying a food related business, buyers have many options.  If you look through the business for sale listings you will find any number of specialty restaurants, coffee shops, food franchises and more.  As a Deli owner looking to sell your business, you will be faced with some competition from other companies that are also on the market.

The key to successfully selling your deli or any other business for that matter is preparation.  Being prepared to sell your business could mean the difference between closing a deal and not.

With BizBen offering many deli restaurants for sale online, here are 5 tips to help you get prepared to sell your deli restaurant business:

Tip #1 - Understand Your Position In The Market

Many buyers do not understand the difference between a true delicatessen and a sandwich shop.  I mention this because as an owner it is important for you to know your position in the market.  Not only are you competing with other delis for sale, but you are also competing with other food businesses and some buyers may not understand what makes your business different than others on the market.  With that, be sure to provide potential buyers with a detailed description of your business that makes it clear that they are getting a Deli, not a sandwich shop.

Tip #2 - Help With Financing

In today's business for sale market, it is pretty common for owners to provide some sort of business purchase financing when they sell their company.  Lending institutions like to see it as a part of the deal and offering to hold a portion of the loan helps the business buyer because they don't have to qualify for as much traditional financing.

To start, think about how much of the note you are comfortable carrying.  Work with a professional business broker to help you structure a deal you are comfortable with.  You may also want to involve your Accountant and Attorney in this process.  Next, go to your lending institution and get your business pre-approved for financing.  Getting pre-approved will also assist the buyer in obtaining business purchase financing because your business will gain instant credibility when the buyer's lending institution sees the business has already been reviewed by another lender.

Tip # 3 - Provide Training

Be prepared to provide training to the new owner and highlight your willingness to do this in the documents you provide potential buyers.  For many new business owners, training and learning the ropes of the business they want to buy is a big selling feature.  For this reason, many Entrepreneurs who are first time business buyers opt to purchase a franchise because they know they will receive the training they need to be successful in running the company.  Independent business owners can compete with franchises in the training area by their willingness to train the new owner.  

Offering training is not only a benefit to the new owner, but also a benefit to you, especially if you are providing financing.  If the new owner has the training to successfully run the business, they are less likely to fail and go out of business.  If you are holding a portion of the loan, this insures you will be repaid the money owed to you.

Tip #4 - Focus On What Makes You Different Than Your Competitors

There is a lot of competition in the food industry.  You are not only competing with other Delis but other restaurants in general.  So, when it comes to your business, it is important that you tell potential buyers what makes your company different and better than some of the other options on the market.  Many Delis do a big lunch business and have a very loyal customer base during that meal time.  Others provide catering services for corporate functions and parties which sets them apart from others.  Regardless of what your unique selling feature is, be sure you point it out to potential buyers.

#5 - Prepare Your Deli To Be Sold

When you are putting your deli business on the market to be sold you MUST make sure it is in great physical condition.  No one wants to eat in a dirty restaurant and a potential owner certainly doesn't want to buy one.  With that, take the time to do a thorough cleaning of the facility.  If you don't have time, hire a professional.  The cost will pay for itself in the end.  I also suggest doing minor repairs and "face lift" type projects like adding a coat of paint and updating the small details that can make a big impact when a buyer sees your Deli for the first time.

Peter Siegel, MBAAbout The Author: Peter Siegel, MBA is the Founder & Advisor (ProBuy & ProSell Programs) at BizBen.com and BizBenNetwork. He works with potential business buyers, business sellers, brokers, agents, investors, & advisors. Reach him direct at 925-785-3118 to discuss strategies regarding buying, selling, (or financing a puchase of) small to mid-sized businesses.

Categories: BizBen Blog Contributor, Buying A Business, How To Buy A Business


Comments Regarding This Blog Post


An important thing for the seller to do is to keep ordering inventory all the way up to closing. I have had sellers who cut back on inventory as they approach their closing date. I always remind the seller that the buyer will buy their inventory on top of the purchase price, and so do not damage the business by limiting your kitchen.

It's also key that the buyer remains the quality of meats/cheeses/bread that the seller has, because the customers might not be able to articulate it specially, but if you buy less expensive inventory, they will say "hmm tastes different, not as good as with the previous owner" and stop coming.






  Helpful Resources To Assist In Selling And Buying California Businesses
Janet Carrera: Escrow & Bulk Sale Service - SF Bay Area

Redwood Escrow Services, Inc. is a full service, licensed independent escrow company. We are EAFC Fidelity bonded, fully insured & licensed with the Department of Corporations. Committed to offering our clients the most comprehensive variety of escrow services available. Phone Janet at 510-247-0741.

AJ Rana - Business Broker, San Francisco Bay Area

Professionals who understand the importance of world class business brokerage service and the value it can create. Specializing in assisting sellers and buyers with retail stores, restaurants, hospitality & lodging, manufacturing operations, distribution companies, e-commerce and service businesses.

Michael Floorman, Business Brokerage, BTI, San Francisco Bay Area

Business Team, San Jose (Campbell) located in the Pruneyard Towers at Bascom and Hamilton. Established in 1981 Business Team with over 6600 sales to date has 1000 business listings to choose from, paid Google advertising. We offer highly trained and experienced professionals.

Harry Sidhu, CBB, Broker: SF Bay Area, Central Valley, SAC Region

Assisting both sellers and buyers of businesses - dealing mainly with Liquor Stores, Grocery Markets, Gas Stations, Smoke Shops, Restaurant Related, Retail Related, Service Related. Serving SF Bay Area, North Bay, Sacramento area. Call Harry Sidhu, CBB for assistance at 510-366-6130.

Diane Boudreau-Tschetter: Escrow & Bulk Sale Services - CA

California Business Escrow, Inc. is a full service independent escrow company serving all of California and has expertise in a wide range of escrows. Our team prides itself on providing an exceptional escrow experience. For more info phone Diane Boudreau-Tschetter at 888-383-3331 or 209-838-1100.

Cheryl Maloney, Business Brokerage Services: City Of San Francisco

I have over 20 years of small business experience, a law degree and well-versed in real estate regulations and best practices. I work tirelessly to create successful strategies & effective negotiations for those wishing to sell or buy a SF business. Call 415-309-2722 (Cell/Text).

Michael Davidson, Business Broker - Southern California

Los Angeles Business Broker providing M&A quality services for Small Business Owners. We leverage our technology and expertise to Simplify & Expedite the Business Sales Process. Matching the right buyer with the right business is how we define success.

Elizabeth McGovern: Escrow Services - San Francisco Bay Area

McGovern Escrow Services, Inc., is a leading independent escrow company. We are a trusted partner with our clients, assisting them through the tangled bulk sale & liquor license transfer process. We provide attentive, quality & innovative customer service. Phone Elizabeth McGovern at 415-735-3645.


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