McDonald's and Burger King have held spots 1 and 2 respectively for years on the lists of most popular fast food franchises. The rivalry dates back to a time when both companies were entering the national fast food market. They were fighting for market share and for franchisees.
In 2011, Burger King was knocked from the #2 spot when Wendy's sales surpassed Burger Kings'.
On top of Burger King's slipping sales, the company also suffered through a number of leadership changes with several different CEOs and owners coming in and out of the picture. During this time, McDonald's started another category where the two companies are competing, coffee. McDonald's partnered with Starbucks to add a series of specialty coffee drinks to their menu, once again, putting them ahead of Burger King. With new leadership in place, Burger King has been working to regain their position in the #2 spot.
When it comes to food, McDonald's and Burger King compete on many levels. The most common rival is that of the Big Mac vs. the Whopper. Everyone has their opinion on which is better. You have some die hard Big Mac fans and then some loyal Whopper fans. While many people the love the Big Mac, Burger King's hamburger meat is often cited as being better in quality and taste than McDonald's.
When it comes to French fries, these two competitors also go head to head fighting for the top spot. For years, McDonald's fries were viewed as superior to Burger King's. In 2012, Burger King updated their fries and claimed they were "delivering a new golden, crispy fry that promises to create a whole new level of irresistible." Many consumers felt that while the fries had improved they still were inferior to McDonald's fries.
For an investor, if you are looking at the chain's overall sales performance and brand, McDonald's is hands down the winner when it comes to ROI. However, despite its recent issues, Burger King has some positive changes occurring. The company has a smaller foot print so there is less competition from within chain. On top of that, Burger King is working to position itself for growth. In the first quarter of 2013, Burger King reported an increase in sales so the strategies they have put in place may be working.
So from an investor's standpoint, buying into a Burger King franchise may be more beneficial than McDonald's but don't sign up just yet. Both franchises cost a lot to get in to and other restaurant options are becoming popular. So in my opinion, there are other companies you should keep an eye on.
The Real Winner of this Rivalry
While this post was geared toward McDonald's and Burger King, the truth is, Wendy's is really the winner in this rivalry. They've claimed the #2 spot from Burger King. They are redoing their stores to be more like a Panera or other "fast casual restaurants" which are quickly growing in popularity. In taste tests, their food surpasses both Burger King and McDonald's when it comes to taste and quality. The bottom line, being the biggest isn't always the best.
About The Author: Peter Siegel, MBA is the Founder & Senior Advisor at BizBen.com (established 1994, 8000+ California franchises and businesses for sale, 500 new & refreshed postings/posts daily) and works daily with business buyers, small business owners/sellers, business brokers, agents, investors, and advisors). Thinking of buying or selling a franchise resale business? Peter reached direct at 866-270-6278 to discuss strategies regarding buying, selling, (or financing a puchase of) California franchises.
|Helpful Resources To Assist In Selling And Buying California Businesses|
|Jeff Back, Broker: Restaurant Specialist - SF Bay Area
J. Back & Associates Restaurant Real Estate was founded in 1988 as the first bay area real estate company to specialize exclusively in restaurant real estate. I am the past President of Charley Browns restaurants and have been involved in the restaurant business for over 35 years. 925-736-8200.
|Harry Sidhu, CBB, Broker - SF Bay Area, Central Valley, SAC Region
Assisting both sellers and buyers of businesses - dealing mainly with Liquor Stores, Grocery Markets, Gas Stations, Smoke Shops, Restaurant Related, Retail Related, Service Related. Serving SF Bay Area, North Bay, Sacramento area. Call Harry Sidhu, CBB for assistance at 510-366-6130.
|Lee Petsas, Business Broker - Orange, San Diego Counties, Inland Empire
UBI Business Brokers has been successfully selling businesses in Southern California since 1965. Our Agents have over 100 years of experience in selling small to medium size businesses throughout Southern California. We service Orange County, Inland Empire, San Diego. Phone Lee at 714-363-0440.
|Rick Carlson, Business Broker - Southern California
You Will Never Feel Lost In The Shuffle. Many Brokers Simply Send Out An NDA And That's The End Of Communication. All Buyers Receive A Personal Meeting With An Ace Acquisition Specialist So They Can Recommend The Perfect Business For You. Phone Rick direct at 800-985-4939.
|Steve Zimmerman: Restaurant Broker Specialist
Steve founded Restaurant Realty in 1996. He has personally sold/leased over 900 restaurants, bars & clubs, & completed over 3000 valuations. The author of "Restaurant Dealmaker - An Insider's Trade Secrets For Buying a Restaurant, Bar or Club" available on Amazon. Reach Steve direct at 415-945-9701.
|Mani Singh, Business Broker, Inland Empire
I have successfully represented clients sell & acquire multitude of businesses ranging from Gas Stations, Liquor Stores, Markets, Super Markets, Smoke Shops, Postal Stores, Restaurants, General Retail, Auto and Construction related. Phone me for assistance with selling or buying at 951-296-7646 Cell
|Matt Sadati, Business Broker, SF Bay Area, Northern CA
I have Engineering and Law, JD degree, with over 30 years of experience in all phases of entrepreneurship. During the past 15 years my concentration has been in business of mergers and consulting. I have owned and operated over 33 businesses each having one to 30 branches.
|William Park, Business Broker - Southern California
Highest Volume Broker in California, Simply Check our HUNDREDS of Listings! Over 25 Associates, Speaking Dozen Languages, Helping Buyers and Sellers of Small Business since 1982, Centrally Located between Los Angeles and Orange Counties, while Riverside & San Bernardino Counties are Very Accessible.
|Related Articles, Events, Blog Posts, Discussions, Videos, Interviews|
|Specialty Restaurant Broker Discusses Liquor Licenses & Working With The ABC
What you will read in this BizBen blog post you will probably not find in any manual or set of instructions provided by the ABC (liquor licenses in California). This blog post by Jeff Back (SF Bay Area Restaurant Broker Specialist) at 925-736-8200 discusses this topic of liquor licenses in detail.
|Buying A Restaurant With Financing: 5 Options For Restaurant Business Buyers
In this Discussion, Peter Siegel MBA (Business Purchase Financing Advisor at 866-270-6278) discusses financing of purchasing a small to mid-sized restaurant business (with or without real estate). When it comes to financing a restaurant, potential restaurant buyers have many options to choose from.
|Tips From A Restaurant Broker - Check A Restaurant For Karma Before You Buy
Jeff Back (925-736-8200), a SF Bay Area broker specialist who specializes in selling restaurants discusses what he looks for when sizing up a potential restaurant for sale. Do the restaurants you're thinking of purchasing have good Karma? See Jeff's insights into this topic on restaurant karma.
|FREE Webinar: Buying Or Selling San Francisco Restaurants - Best Practices
This informative 40 minute interview/webinar about buying & selling restaurants in San Francisco with restaurant broker specialist Cheryl Maloney is a real eye opener for restaurant buyers and sellers. Cheryl gives great advice to both buyers and sellers from her years of experience in the industry.
|Why Restaurant Buyers Typically Fail: Best Pro Tips For Buying A Restaurant
Buying a restaurant (no matter what type) can have many pitfalls, and potential restaurant buyers should know how to avoid getting burned! Several restaurant intermediaries and advisors weigh in on this BizBen Discussion about the best way to find, purchase and run a restaurant successfully!
|Liquor License Assistance - SF Bay Area - Jim Saxton
Jim Saxton - 20 years experience of local governmental requirements, such as Police Departments, Zoning / Planning Departments, ABC District Offices, my company Liquor Licenses of SF Bay Area is very qualified to resolve all of your concerns during the liquor license transfer process. 925-787-0770.
|8 Tough Questions You Most Likely Will Be Asked When Selling Your Business
When selling your small business, you'll be bombarded with questions - from the brilliant to the ridiculous. You need to be prepared. Here are some of the key questions you can expect to be asked. Tim Cunha (SF Bay Area Business Broker at 650-600-3751) reviews many of these possible questions.
|Don't Buy A Restaurant Without Checking The Competition - Key Buying Tips
Looking to buy a restaurant business? Check out these tips first to avoid getting blindsided when you buy any type of small or mid-sized California restaurant. Peter Siegel, MBA (BizBen's ProBuy & ProSell Programs & Restaurant Purchase Financing Expert) at 866-270-6278 covers this topic for buyers.
|See All News, Tips And Events|