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Business Sellers Need To Be Optimistic, But Realistic As Well

Ron Hottes


Contributed by Ron Hottes

If you are a small business owner thinking of selling your company you need to be realistic on how the sale will move forward. You need to put just as much preparation into the sale of your business as you did when you started it. A seller needs to be optimistic about their expectations, but realistic as well.

Sellers should answer the following questions as a way to determine their expectations of the sale of their business:

Why are you selling? Is it for personal reasons or are you looking to retire? Perhaps it is the economy and you want to showcase the fact your business is doing well. Whatever the reason, be sure you know why you are comfortable with your reason so you don’t change your mind when a buyer makes an offer and reality sets in. Knowing why you are selling your business should be a part of your exit plan.

What are your expectations of the sale? Having an idea of the price you are expecting or needing to get for your business and what kind of timeframe you want to sell in is also important. Hottes says sellers need to have a thorough valuation of their business completed so they are putting a realistic price on the business.  Current market conditions are outside factors that also need to be taken into consideration. A valuation by an outside party, such as a Certified Business Broker, will provide you with a realistic picture of what you can expect in the way of price.

What does your ideal buyer look like? Think about the qualities you feel the buyer of your company should have and what kind of offer they would be presenting. Is the buyer looking to continue to build on your success? Will the buyer be a good fit for the staff you leave behind?  There is also a new kind of buyer out there - some laid off individuals are looking to buy a business as an alternative to traditional employment and some boomers are looking for a business that fits their lifestyle while providing financial support during retirement.

Sellers also need to consider how much they will be willing to negotiate and if they are willing to consider seller financing.  With the economy they way it is, if a seller wants to get their business sold, they may need to consider alternatives.

Who is going to help you? Just as you can’t run your business in a vacuum, you can’t sell your business in one either. It takes a lot of preparation to get a business sold, so enlisting help from a team of experts is key. Tap your lawyer and accountant to help prepare financial and tax records.  Sellers should also use a Certified Business Broker to connect them with serious buyers and assist in negotiating offers. Having a team in place can help you reach your selling goals.

About The Author:  Ron Hottes, with Business Team has a business brokerage team of 42 highly skilled and seasoned professionals with offices in Torrance, Woodland Hills and Newport Beach. Our business brokers have over 100 years of cumulative experience and the expertise to help you buy or sell a business in the Los Angeles County area. Reach him by phone at 310-539-8300.

Posted on May 24, 2011  |   Email This Blog Post   |   Print This Blog Post   |  All Contributions From Ron Hottes

 Categories: BizBen Blog Contributor, How To Sell A Business, Selling A Business
 

Comments:

As far as I'm concerned, the earlier a seller starts thinking about selling the better. And starts planning too.When I'm asked how much time in advance a seller needs before putting the company on the market, I always answer at least a year. This gives you time to get your mind around the idea and get used to it, and time to pull together all the needed information and approvals that will be required.

Posted by: Tesse McBride

Great article Ron. It is really important to determine why you are selling. Working with the right professionals can really help financially structure your transaction. For instance, if you plan on retiring there are some deferred tax shelters that can be very advantageous, if structure ahead of time. While I don't personally get involved with the trusts myself, I do have competent referrals.

Christina Lazuric at California Business Brokers


Posted by: Christina Lazuric, California Business Brokers

I agree with most of these suggestions. But I don't like to encourage a seller to think about who might be the ideal buyer. It sets up expectations that might not be realistic. Sometimes an offer comes from someone who doesn't seem like the ideal buyer. But if it's an offer the seller can work with and if the buyer has the money and seems capable of managing the business, then that's the person to focus on, instead of waiting for the "ideal" buyer to come along. That may never happen.

Posted by: Alex Max

Thanks for making these points, because most advice to sellers is about getting the business ready to show well and so forth, but not about the importance of being really ready in your head. I know of sellers who didn't really think through what they were doing. Then when they got offers and realized it would mean getting out of the business they freaked out. Some more than others.

Posted by: Chaz A.


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About This Blog
Peter Siegel, MBA is a nationally known consultant and author - with over 25 years experience on the topic of selling, buying, and niche financing (the purchase of), small to mid-sized businesses. His clients include: business buyers, business owners/sellers, small business advisors, and business brokers.
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