Home  >  Discussions  >  What Are Some Effective Ways For Business Brokers To Get New Listings?

What Are Some Effective Ways For Business Brokers To Get New Listings?

Share This Page    See All Discussions    See All Contributors    All New Discussions & Comments

Comments & Replies: 1     Views: 2004     Posted By: Joe Ranieri  



Topics: Business Brokerage, Selling A Business     Tags: business brokers, selling a business



There's an old saying in the real estate business, "Listers are Lasters." Working with business buyers is great, but only by working with business sellers can a broker or agent survive year after year. Finding new businesses for sale is never fun, though occasionally it can be, but it takes discipline and determination. You don't have to spend a fortune to find new business listings, but whatever you do, you need to be consistent.

"Mail, mail, mail." Doing mass mailers can be an effective way of finding new potential businesses for sale. The positive side of doing a large mailer is that it allows you to reach many small business owners at the same time. It's important to target the audience who you are trying to reach, and so you need to get in contact with a mailing company and purchase a list of the businesses within a 30-40 mile radius of where you do business. The list that you buy should be specific, for instance, all the liquor stores or min-marts, or maybe all the mail box stores in your area. The great thing about mailers is that it allows you to bypass the "gatekeepers" (assistant managers, etc.) at the business, and it lands right in the owner's hands. The downside of doing mailers is that it can be quite expensive, but it can pay for itself once you get business coming through it.

Dialing for dollars. I've had success calling business owners over the phone, but I sometimes find them hesitant because they don't know who I am. The best way to prospect over the phone is to tell them who you are, what company you work for, and why you are calling. Sometimes I knew I was talking with the owner, but they didn't want to acknowledge it. Phone prospecting calls often produce good leads. If you ask the owner if they are selling and they weaver a little, then it could be a possible lead for you to mail a piece of marketing material or go down the business and introduce yourself. You may not secure an appointment over the phone, but it can be effective in finding people who may require additional follow-up. Per the federal trade commission website on "do not call list" - "Most phone calls to a business made with the intent to solicit sales from that business are exempt from the Do Not Call provisions".

"Its time to hit the streets." Door knocking, canvasing, whatever you want to call it may seem "old school" or archaic, but it can often be the most effective way of finding new business. There is nothing more effective than face to face marketing. Gas is cheap right now so there is no excuse to get out there and find new clients. The best thing about street canvasing is that it gets you into businesses you might not normally find on a marketing list. It's important to acknowledge the owner's busy times, so don't go prospecting during peak times like lunch, when they are unable to talk with you. When you do go out make sure to bring some marketing material and listing contracts, because some people will sign up with you on the spot it happens! Canvasing can be discouraging at times, but remember, "what else have you got to do?" and you are not going to find any new business sitting around the office.

Another great way to find new business is by advertising your current inventory on sites like BizBen. Many sellers will look for what is currently available and what the market is like for their business. I've received many calls from prospective sellers on business for sale ad/posting calls.

My suggestion is to do a little of everything. Mail 10 postcards a day, call 25 people, canvass a boulevard for an hour, and soon enough you'll be getting those listings you have worked so diligently for.


  Helpful Resources To Assist In Selling And Buying California Businesses

Ryan Clark, Business Broker, Southern California

The Veld Group provides a refreshing approach to Business Brokerage, Mergers & Acquisitions and Business Consulting and Valuations. From Your Street to Wall Street, we cater to Main Street Businesses as well as more complex Strategic Firms and Start-Ups. Phone Ryan at 310-652-8353.

Rick Carlson, Business Broker - Southern California

You Will Never Feel Lost In The Shuffle. Many Brokers Simply Send Out An NDA And That's The End Of Communication. All Buyers Receive A Personal Meeting With An Ace Acquisition Specialist So They Can Recommend The Perfect Business For You. Phone Rick direct at 800-985-4939.

Christina Lazuric, CBI, Business Broker - Orange County

California Business Brokers, one of Orange Counties top selling business brokerage. I sell successful businesses in the Orange County area. Professional Business Broker, both a Certified Business Broker & a Certified Business Intermediary. Call me for a free confidential evaluation - 949-257-7823.

Ron Hottes, Broker - Serving LA, Orange, Inland Empire Area

LINK Business is a business brokerage team of 28 highly skilled and seasoned professionals. Our business brokers have over 100 years of cumulative experience & the expertise to help you buy or sell a business in the LA County, Orange, Inland Empire areas. Call Ron for a consultation at 310-539-8300.

Steve Zimmerman: Restaurant Broker Specialist

Steve founded Restaurant Realty in 1996. He has personally sold/leased over 900 restaurants, bars & clubs, & completed over 3000 valuations. The author of "Restaurant Dealmaker - An Insider's Trade Secrets For Buying a Restaurant, Bar or Club" available on Amazon. Reach Steve direct at 415-945-9701.

Lee Petsas, Business Broker - Orange, San Diego Counties, Inland Empire

UBI Business Brokers has been successfully selling businesses in Southern California since 1965. Our Agents have over 100 years of experience in selling small to medium size businesses throughout Southern California. We service Orange County, Inland Empire, San Diego. Phone Lee at 714-363-0440.

George Lanza, Business Broker, At Plethora Business Sales

Plethora Businesses, a division of A Premier In Services, Inc., is a Business Intermediary Consulting Firm headquartered in Orange, California. Plethora specializes in the listing and sale of small and medium sized private businesses.

Bob Baumgarten, Business Broker: Orange, LA Counties

National Business Brokerage is a full service brokerage company that has been serving buyers and sellers of Southern California businesses since 1994. We are dedicated to providing the highest standards of professional service for our clients. Phone Bob direct at 949-588-8727.


  Related Articles, Events, Blog Posts, Discussions, Videos, Interviews

Buying A Restaurant With Financing: 5 Options For Restaurant Business Buyers

In this Discussion, Peter Siegel MBA (Business Purchase Financing Advisor at 866-270-6278) discusses financing of purchasing a small to mid-sized restaurant business (with or without real estate). When it comes to financing a restaurant, potential restaurant buyers have many options to choose from.

Why Restaurant Buyers Typically Fail: Best Pro Tips For Buying A Restaurant

Buying a restaurant (no matter what type) can have many pitfalls, and potential restaurant buyers should know how to avoid getting burned! Several restaurant intermediaries and advisors weigh in on this BizBen Discussion about the best way to find, purchase and run a restaurant successfully!

What Are The Pros and Cons Of Buying A Restaurant In An Industrial Park?

Are restaurants (deli's, sandwich shops, snack shops, food services) in Industrial Parks good investments for business buyers? Joe Ranieri (Orange County Restaurant Broker) at 714-292-5448 takes a looks at the Pros and Cons of buying a restaurant in an industrial park on this BizBen Discussion post.

Should Sellers And Buyers Start The Training Before Or After Close Of Escrow

When should the training of the new buyer of the business actually begin? Before escrow, during escrow, or only after the keys of the business are handed over to the new owner of the business. Joe Ranieri (Orange County Business Broker - Restaurant Specialist at 714-292-5448) starts this Discussion.

Qualities You Should Look For In A Escrow, Bulk Sale Service When Selling

What qualities should you look for in a escrow and bulk sale service when buying/selling a business? Orange County Business Broker Joe Ranieri at 714-292-5448 addresses these issues in a Discussion on BizBen. See what qualities matter when selecting a Escrow/Bulk Sales firm when buying or selling.

Buying A Pizza Restaurant, Pizzeria Tips: What Pizzeria Buyers Need To Know

Peter Siegel, MBA discusses buying pizza restaurant for sale tips and what to watch out for. Topics: Owner involvement in the business as pizzerias are most successful when the owner is onsite.

Business Purchase Financing Expert Gives Tips On Proving Cash Flow

What are the actual "provable" adjusted net earnings (cash flow) of a small to mid-sized business being purchased? Buyers need to look carefully at all financial info for the "real" adjusted net income or cash flow. Peter Siegel, MBA (business purchase financing expert) at 866-270-6278 explains.

Broker Explains Allocation Of The Purchase Price When Selling A Business

There are a handful of key asset categories in allocating or breaking down the purchase price allocation of a California business sale. Allocation is required to complete the transaction. In this blog post Lee Petsas (Orange County Business Broker) at 714-363-0440 covers asset allocation classes.

See All News, Tips And Events

Business Purchase Financing SBA Loans
Chris Lazuric Orange County California Broker
Escrow Services From Helen Yoo New Century Escrow
Southern California Legal Services For Buyers And Sellers


Auto Related
Business Services
Children Related
Communication Related
Computer, Internet Related
Construction Related
Entertainment Related
Financial Services
Health, Beauty Related
Home Improvement Related
Maintenance Related
Manufacturing Related
Media, Publishing Related
Pet Related
Photography/Video Related
Real Estate Services
Restaurant, Food Related
Retail Related
Service Related
Sports Related
Transportation Related
Travel Related
Wholesale Related

Auto Body Shops
Auto Repair Shops
Bakeries
Bars, Sports Bars
Cafe Restaurants
Car Washes
Cleaning Services
Clothing, Apparel Stores
Coffee Shops
Convenience Stores
Deli Restaurants
Discount, Dollar Stores
Dry Cleaners
eCommerce Websites
Fast Food Restaurants
Florists, Flower Shops
Full Service Restaurants
Gas Stations
Gift Shops
Gyms, Fitness Facilities
Home Health Agencies
Hotels/Motels
Ice Cream Shops
Juice, Smoothie Shops
Laundromats
Liquor Stores
Markets, Marts
Nightclubs
Pizza Restaurants
Postal, Shipping Stores
Preschools, Day Care
Print Shops
Salons, Beauty Shops
Sandwich Shops
Smog Test Only Shops
Smoke Shops
Spas, Med Spas
Sushi Restaurants
Tire Shops
Towing Services
Vending Routes
Wireless, Cellular Shops
Yogurt Shops

Alameda
Alpine
Amador
Butte
Calaveras
Colusa
Contra Costa
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
Kern
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
Orange
Placer
Plumas
Riverside
Sacramento
San Benito
San Bernardino
San Diego
San Francisco
San Joaquin
San Luis Obis
San Mateo
Santa Barbara
Santa Clara
Santa Cruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba

0 to $99,999
$100,000 to $249,999
$250,000 to $499,999
$500,000 to $999,999
$1 million to $2 million
over $2 million




BizBen - Where California Deals Get Done! 888-212-4747
7172 Regional Street #364 · Dublin, CA. 94568
BizBen · Copyright © 1994 - 2017, All Rights Reserved

                       
Sign Up Today - For Our FREE BizBen Weekly Email Newsletter
Includes The Best Info On Buying, Selling, Valuing, Financing California Businesses:
Articles, Blog Posts, Podcasts, Videos/Vlogs, Discussions, Q&A, Workshops, Webinars,
Resources. Watch For An Email Confirmation After Signing Up Above. Thank you.


Please confirm your registration by clicking the link we've sent to .

If you can't see it, please check your junk mail folder.

If you have any problems registering, or need assistance with your new BizBen User Account please phone BizBen Customer Support at 888-212-4747.



First Name:*
Last Name:*
Email Address:*
Confirm Email:*
Create Password:*
Confirm Password:*
Phone:
(   
 


You Are A:
Individual
 
Intermediary
 

Email Address:
Password:
 
Search BizBen.com

500 New & Refreshed Detailed Postings Daily
Over 2500 Resources Available On BizBen
Since 1994. Where California Deals Get Done!
What Are The Pros and Cons Of Buying A Restaurant In An Industrial Park?...
Should Sellers And Buyers Start The Training Before Or After Close Of Es...